Liz Webber Email & Phone Number

Atlanta, Georgia, United States

Buckhead

• Supports day-to-day account activity and manage multiple projects simultaneously to ensure deadlines are completed timely and accurately• Build an understanding and knowledge of client business objectives and their competitive environments in order to effectively take part in tactical execution of communications plans • Work with team members and supervisors to provide high-touch client service and ensure requests are taken care of in an efficient manner• Solid understanding of… Show more • Supports day-to-day account activity and manage multiple projects simultaneously to ensure deadlines are completed timely and accurately• Build an understanding and knowledge of client business objectives and their competitive environments in order to effectively take part in tactical execution of communications plans • Work with team members and supervisors to provide high-touch client service and ensure requests are taken care of in an efficient manner• Solid understanding of how to identify, engage and partner with influencers• Develop content for clients, including writing, editing and proofreading materials such as press releases, fact sheets, media pitches, blog content, award abstracts and more• Savvy in digital and social media, with an ability to write social media content • Serve as an active participant in internal and client meetings, and proactively share relevant information and ideas when appropriate Show less

As Director of PR, I made a vital impact in growing Dress Up's brick-and-mortar locations as well as ECommerce. I accomplished this primarily through relationship building, strategic and creative planning, as well as successfully implementing hundreds of events to build brand awareness. During my time in this role, i also managed all influencer relations. In addition, I publicized six out-of-state store openings by building connections with local media andarranged a multitude of radio… Show more As Director of PR, I made a vital impact in growing Dress Up's brick-and-mortar locations as well as ECommerce. I accomplished this primarily through relationship building, strategic and creative planning, as well as successfully implementing hundreds of events to build brand awareness. During my time in this role, i also managed all influencer relations. In addition, I publicized six out-of-state store openings by building connections with local media andarranged a multitude of radio, television, and print appearances to bring awareness tothese new locations. Show less

Gainesville, Ga

Outside representative for the brand. Achieved the goal of increasing brand awarenessand growth focused around in-store traffic through external events.• Founded and managed the It Girl program with over 1,000 collegiate brandambassadors across the southeast throughout the duration of the program.• Oversaw and directed the expansion the It Girl program to generate over $600,000.• Responsible for the increased sales of all stores from event-based marketing strategiesas… Show more Outside representative for the brand. Achieved the goal of increasing brand awarenessand growth focused around in-store traffic through external events.• Founded and managed the It Girl program with over 1,000 collegiate brandambassadors across the southeast throughout the duration of the program.• Oversaw and directed the expansion the It Girl program to generate over $600,000.• Responsible for the increased sales of all stores from event-based marketing strategiesas well as sales associated with trade events. Show less

Mass Communication/Media Studies

Activities and Societies: Zeta Tau Alpha, PRSSA, Society of Professional Journalists, Campus TV (GC360)

Education record