Liza Arnold Email & Phone Number

Streamlined our mental health experts’ daily processes, significantly improving the efficiency of managing caseloads and reducing the amount of time spent away from serving couplesConducted 100+ interviews and weekly reviews of data to identify pain points and trends in user behaviorImproved customer retention by increasing the memorability and shareability of in app experiences by 150% with features such as nudges to save materials or complete specific actions and simple… Show more Streamlined our mental health experts’ daily processes, significantly improving the efficiency of managing caseloads and reducing the amount of time spent away from serving couplesConducted 100+ interviews and weekly reviews of data to identify pain points and trends in user behaviorImproved customer retention by increasing the memorability and shareability of in app experiences by 150% with features such as nudges to save materials or complete specific actions and simple options for sharing to socialsEstablished quarterly goals for the product backlog, tested 60+ new features in app, and organized deployment through instructional guides, feature reports, and cross-functional internal meetingsRoutinely reviewed data in MixPanel to track trends and distill insights about user retention, satisfaction, and engagementManaged the product life cycle starting at ideation and moving into close collaboration with customers, Guides, and designers, prototyping, determining the go-to-market strategy, quality assurance processes, and launching Show less

Researched software solutions and implemented new platforms into the technology infrastructure to address critical business needs such as payment processing, customer service, event analytics, and marketing automationCreated 40+ content sessions within the OURS proprietary software, Loveware, used to deliver premarital counseling to 1,000+ users across the globe Monitored the impact and adoption of new features and captured insights in data through weekly product releases

Conducted 60+ customer interviews, collected and analyzed quantitative and qualitative feedback to generate consumer insights, and optimized customer acquisition strategyOwned the newsletter content channel, including creating content calendars, sourcing content and writing newsletter copy, and tracking trends in key metrics for customer retention and engagement

Managed communication with a group of 15 fellows to facilitate weekly assignments, organized meetings, and mentored fellows through the development of their own entrepreneurial ventures Coordinated marketing efforts to raise awareness among applicants, mentors, panelists, and financial partners interested in Access Distributed, an extracurricular program focused on expanding opportunities in entrepreneurship and finance for underrepresented studentsAssisted in strategic… Show more Managed communication with a group of 15 fellows to facilitate weekly assignments, organized meetings, and mentored fellows through the development of their own entrepreneurial ventures Coordinated marketing efforts to raise awareness among applicants, mentors, panelists, and financial partners interested in Access Distributed, an extracurricular program focused on expanding opportunities in entrepreneurship and finance for underrepresented studentsAssisted in strategic thinking to deliver a quality experience and education for all members of the Access Distributed program Show less

Charlottesville, Virginia, United States

Attended weekly workshops and lab sections to learn the basics of digital marketing, including skills in social media strategy, email marketing, SEO, design basics, and how to create and optimize digital marketing campaigns

Developed, published, and monitored digital content for 10 accounts across Facebook, Instagram, Twitter, and Google to build brand awareness, increase user engagement, and foster community growthUsed internal tools and platforms to produce monthly social reports that detailed each account’s performance based on several key metrics including engagements, impressions, audience growth, community outreach, and posting behavior

Charlottesville, Virginia, United States

Worked alongside the founders of the Charlottesville based start-up, Northshea, in the Darden School of Business Catalyst Accelerator Program, to implement new product labels, branding, and imagery

Charlottesville, Virginia, United States

Attended weekly workshops to develop skills in coding including, data manipulation, cleaning, and visualization using PythonCompleted weekly assignments to practice and refine program material as well as two comprehensive projects that focus on the completion of data science procedures with selected datasets in a group setting

Completed an online four-week course that taught the fundamentals of design and visual elements, color, typography, and branding using programs including Canva as well as Photoshop, InDesign, and Illustrator in the Adobe Creative CloudWorked on two individual and two group projects to demonstrate understanding and capability with graphic design work

Charlottesville, Virginia Area

Worked on four collaborative mini start-up projects spanning 2 to 3 weeks each; averaging 6 to 8 hours of time each weekUsed problem-solving skills and creativity to develop entrepreneurial projects including designing and marketing a shirt, rapid prototyping a product or service, and cultivating a valuable network of experienced individuals

Alexandria, Virginia

Launched a small, real estate service company that fulfilled a marketing need through partnerships with six local agents, for whom we installed directional signs to advertise houses for sale and increase exposure for both the realtor and their companyInstalled an average of 50 signs per weekend, grossing approximately $375 per weekend; provided services year-round while managing finances, producing client invoices, and allocating payroll for two part-time employeesEstablished… Show more Launched a small, real estate service company that fulfilled a marketing need through partnerships with six local agents, for whom we installed directional signs to advertise houses for sale and increase exposure for both the realtor and their companyInstalled an average of 50 signs per weekend, grossing approximately $375 per weekend; provided services year-round while managing finances, producing client invoices, and allocating payroll for two part-time employeesEstablished skills in management, teamwork, client care, B2B and B2C sales, and strategic marketing Show less

Bachelor Of Arts - Ba, Media Studies | Minor In Social Entrepreneurship

Activities and Societies: Advertising and Marketing Association; Member, Best Buddies, Peer Buddy; Future Business Leaders of America.

Certificate Program, Fundamentals Of Business

Attained a certificate with distinction for the completion of an intensive four-week program that taught business fundamentals in finance.