Liza Baoukian Email & Phone Number

Toronto, ON, CA

Canada

- Lead and manage cross-functional team of project managers, creative, digital and social media team members to create powerful and impactful multi-channel campaigns (Digital, Print & POS, Social, Creative, Strategy, Data, Web Design, Production) - Deliver exceptional client service, strategic and creative thinking and brand guardianship in partnership.

Toronto, Ontario, Canada

Toronto, Canada Area

- Secured new revenue source by successfully leading transition to virtual and hybrid events in 2020 during the COVID-19 Pandemic closures bringing financial stability for the organization in a volatile time - As a trusted expert and leader in the virtual space, identified and negotiated five new digital, web and streaming suppliers, won three new clients.

- Developed, planned, and executed experiential marketing programs, conferences and events - Established performance and program goals and held coordinators accountable for individual performance through active coaching and ongoing support - Delivered engaging and polished presentations to highlight opportunities and viable ways to pursue them Improved.

Toronto, Canada Area

- Executed 50+ experiential marketing campaigns, tours, conferences and events across Canada, annually - Developed strong relationships with comprehensive list of preferred vendors leading to greater cost and time efficiencies - researched, negotiated and secured venues, event permits, program elements, travel/transportation, speakers, AV, print and.

Toronto, Canada Area

Organized and managed national event and marketing programs from conception through successful execution and reporting

Mississauga, ON

- Trained and managed up to 90 brand ambassadors and 6 programs simultaneously- Coached and developed team of brand ambassadors to continue to achieve targets and reach new heights of event delivery- Developed reports outlining quantitative and qualitative successes, learning and insights of campaigns- Clients included: P&G, Unilever, Loblaw Companies.

Etobicoke, ON

- Created and implemented new business plan for 30+ year old company with a focus on business development and connecting with new markets- Developed and implemented marketing strategy and tactics to increase sales, improve brand recognition and build new relationships with potential customers- Supported product development by researching current and future.

- Managed Redwood Strategist Program, leading a team of 30 university students to execute marketing campaigns on campuses across Canada- Developed and executed campus marketing programs and strategies for clients including BlackBerry, Microsoft Tourism Australia, and Zoompass- Drove brand advocacy in campus environment through the coordination of multiple.

- Created product experiences for customers at LCBO and The Beer Store locations across Ontario - Engaged customers with product knowledge and key messaging to encourage purchase- Drove sales by creating attractive and appealing point of sale displays

- Developed and executed seminars and training sessions covering everything from leadership to diversity for first year students- Created on brand, targeted promotional materials targeting students using Dreamweaver and Photoshop- Organized external conference and competition activities for students and coordinated knowledge transfer forums