Liza Baoukian work email
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Liza Baoukian personal email
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Insightful marketer by day, social event curator by night. If I were a superhero, my cape would be green and sparkly, leaving a little bit of myself everywhere I went (but in a good way).I have over 15 years of agency experience leading integrated marketing campaigns, learning from, coaching and growing with some of the best people I will ever know, while putting heart in everything I do.I am passionate about bringing great brands, products and experiences to people. Having reached millions of people directly and indirectly throughout my career, I like to think I've helped bring people some semblance of joy, relief from the mundane and perhaps even something they didn't know they needed or wanted but are better off now that they have it.Words I live by - "We can all change the world. We just can't forget that we want to."Skills:- New business development - Agency operations- Client management & growth - Project management & logistics - Strategic planning & problem solving - Budgeting & financial accountability - Conflict resolution - Training & mentoring - Effective communication - Relationship development - Operations management - Event planning & coordination - Creative, production & AV management - Negotiation & contract management - Rapid emerging technology mastery - Strong leadership & team management abilities - MS Office Suite proficient I'm pretty sure we've probably crossed paths at some point. Drop me a line and let's (re)connect.
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Senior Account Director (Sr. Ctl)Oliver Agency Dec 2022 - Nov 2024Canada- Lead and manage cross-functional team of project managers, creative, digital and social media team members to create powerful and impactful multi-channel campaigns (Digital, Print & POS, Social, Creative, Strategy, Data, Web Design, Production) - Deliver exceptional client service, strategic and creative thinking and brand guardianship in partnership with brand managers, business director and division heads- Lead, identify and pursue new business opportunities with a proven track record of commercial growth achieving account growth targets year over year - Demonstrate accountability as the escalation point for client and internal stakeholders - Financial accountability of projects, including profitability, accuracy of forecasting, fee negotiation, and providing regular and timely reports -
Account Director (Content Team Lead)Oliver Agency Jan 2022 - Dec 2022Toronto, Ontario, Canada
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Supervisor, Client Service, Conferences & EventsProof Experiences Jan 2018 - Jan 2022Toronto, Canada Area- Secured new revenue source by successfully leading transition to virtual and hybrid events in 2020 during the COVID-19 Pandemic closures bringing financial stability for the organization in a volatile time - As a trusted expert and leader in the virtual space, identified and negotiated five new digital, web and streaming suppliers, won three new clients along with countless projects from existing clients within three months of closures - Ideated and developed meaningful, memorable and measurable marketing programs and event concepts supported with research, connecting brands and products directly with consumers and target audiences - Implemented and customized project management processes, tools and resources to drive efficiencies and streamline workflows (e.g. critical path, workflow, budget and other project management templates) - Delivered program execution oversight setting high standards and exceeding client expectations – ensured favourable ROI for clients (directly driving sales), achieved targets and exceeded industry benchmarks consistently across all projects - Delivered key learnings and insights using project management tools and soliciting stakeholder feedback (90%+ positive sentiment) to assess program success and uncover opportunities for improvement - Hired, trained and managed four direct reports and their respective teams in a collaborative work setting, on simultaneous programs, from planning through execution -
Account ManagerProof Experiences Jun 2016 - Jan 2018- Developed, planned, and executed experiential marketing programs, conferences and events - Established performance and program goals and held coordinators accountable for individual performance through active coaching and ongoing support - Delivered engaging and polished presentations to highlight opportunities and viable ways to pursue them Improved account management by predicting potential competitive threats and outlining proactive solutions - Developed and executed event and internal communication plans (official documents, e-mails, social media content calendars, marketing comms, etc.) - Created measurement frameworks to report against successes and opportunities
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Senior Account Coordinator, Conferences & EventsProof Experiences Jan 2014 - Jun 2016Toronto, Canada Area- Executed 50+ experiential marketing campaigns, tours, conferences and events across Canada, annually - Developed strong relationships with comprehensive list of preferred vendors leading to greater cost and time efficiencies - researched, negotiated and secured venues, event permits, program elements, travel/transportation, speakers, AV, print and production suppliers, etc. - Initiated and developed brand ambassador communication protocol ensuring an improved and consistent experience for staff reporting to multiple managers on various programs
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Account CoordinatorProof Experiences Jan 2013 - Jan 2014Toronto, Canada AreaOrganized and managed national event and marketing programs from conception through successful execution and reporting
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Program CoordinatorMosaic Sales Solutions Feb 2012 - Jan 2013Mississauga, On- Trained and managed up to 90 brand ambassadors and 6 programs simultaneously- Coached and developed team of brand ambassadors to continue to achieve targets and reach new heights of event delivery- Developed reports outlining quantitative and qualitative successes, learning and insights of campaigns- Clients included: P&G, Unilever, Loblaw Companies, Canadian Tire, Reckitt Benckiser -
Marketing & Sales CoordinatorBerrita In Leather Fashions, Inc Feb 2011 - Aug 2012Etobicoke, On- Created and implemented new business plan for 30+ year old company with a focus on business development and connecting with new markets- Developed and implemented marketing strategy and tactics to increase sales, improve brand recognition and build new relationships with potential customers- Supported product development by researching current and future trends
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Project Manager , MarketingCampusperks, Redwood Strategic Inc Aug 2010 - Feb 2011- Managed Redwood Strategist Program, leading a team of 30 university students to execute marketing campaigns on campuses across Canada- Developed and executed campus marketing programs and strategies for clients including BlackBerry, Microsoft Tourism Australia, and Zoompass- Drove brand advocacy in campus environment through the coordination of multiple simultaneous events in various locations
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Diageo/Labatt Brand AmbassadorMosaic Sales Solutions May 2009 - Aug 2010- Created product experiences for customers at LCBO and The Beer Store locations across Ontario - Engaged customers with product knowledge and key messaging to encourage purchase- Drove sales by creating attractive and appealing point of sale displays
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Rotman CommerceUniversity Of Toronto Oct 2009 - Apr 2010- Developed and executed seminars and training sessions covering everything from leadership to diversity for first year students- Created on brand, targeted promotional materials targeting students using Dreamweaver and Photoshop- Organized external conference and competition activities for students and coordinated knowledge transfer forums -
Medical ReceptionistWoodbridge Medical Centre Sep 2008 - Sep 2009
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Assistant Event Manager; Office AssistantU Of T Student Housing Service Sep 2008 - Apr 2009
Liza Baoukian Skills
Liza Baoukian Education Details
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Commerce And Finance Specialist, Economics
Frequently Asked Questions about Liza Baoukian
What is Liza Baoukian's role at the current company?
Liza Baoukian's current role is Enthusiastic Marketing Leader Creating Memorable Experiences | PMP.
What is Liza Baoukian's email address?
Liza Baoukian's email address is li****@****onto.ca
What is Liza Baoukian's direct phone number?
Liza Baoukian's direct phone number is +141699*****
What schools did Liza Baoukian attend?
Liza Baoukian attended University Of Toronto.
What are some of Liza Baoukian's interests?
Liza Baoukian has interest in Conversational Arabic, Social Services, Children, First Aid And Cpr Certified, Cooking, Armenian, Languages, English, Theatre, Arts And Culture.
What skills is Liza Baoukian known for?
Liza Baoukian has skills like Event Planning, Social Media, Leadership, Project Management, Project Planning, Teamwork, Microsoft Office, Public Speaking, Marketing, Data Analysis, Marketing Strategy, Sales.
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