Liza Cichowski

Liza Cichowski Email and Phone Number

Accelerate Market Impact for B2B Tech Leaders ๐Ÿ”ธ Align Teams, Differentiate Brand, Strengthen Customer Engagement ๐Ÿ”ธ Boost Revenue Growth ๐Ÿ”ธ Product Marketing Consultant @ Last Word MKTG
Liza Cichowski's Location
New York, New York, United States, United States
Liza Cichowski's Contact Details

Liza Cichowski personal email

About Liza Cichowski

โœฆ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ: ๐— ๐—ถ๐˜€๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—ฒ๐—ฑ ๐—ง๐—ฒ๐—ฎ๐—บ๐˜€, ๐—ช๐—ฒ๐—ฎ๐—ธ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ถ๐—ป๐—ด, ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐˜๐—ฎ๐—น๐—น๐—ฒ๐—ฑ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ตAs a B2B tech leader in mar-tech or ad-tech, you know the struggle: despite solid products, your go-to-market strategies arenโ€™t landing. Teamsโ€”product, sales, marketingโ€”are out of sync. Messaging is unclear, and itโ€™s tough to stand out. Growth is flat, and investors are restless. Youโ€™ve tried quick fixesโ€”adjusting campaigns, tweaking featuresโ€”but the deeper issues persist.โœฆ ๐—ง๐—ต๐—ฒ ๐—–๐—ผ๐˜€๐˜: ๐— ๐—ถ๐˜€๐˜€๐—ฒ๐—ฑ ๐—ข๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐—ถ๐—ฒ๐˜€, ๐——๐—ถ๐˜€๐—ท๐—ผ๐—ถ๐—ป๐˜๐—ฒ๐—ฑ ๐—ง๐—ฒ๐—ฎ๐—บ๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—น๐—ผ๐˜„๐—ฒ๐—ฑ ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒWhen your teams arenโ€™t aligned and the product story falls flat, customer engagement tanks. Conversion rates stall. Competitors gain ground. Internally, frustration builds as silos grow, and valuable market opportunities slip away. If these issues arenโ€™t addressed, the long-term impact could be devastatingโ€”growth will continue to stall, and your market relevance fades.โœฆ ๐—ช๐—ต๐—ฎ๐˜ ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—Ÿ๐—ผ๐—ผ๐—ธ๐˜€ ๐—Ÿ๐—ถ๐—ธ๐—ฒ: ๐—จ๐—ป๐—ถ๐—ณ๐—ถ๐—ฒ๐—ฑ ๐—ง๐—ฒ๐—ฎ๐—บ๐˜€, ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ถ๐—ป๐—ด, ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฐ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ตPicture a company where product, marketing, and sales teams are aligned, delivering a clear, compelling product story that cuts through the noise. Your messaging resonates, customer engagement climbs, and your teams work in sync, driving conversions and growth. Instead of trailing behind competitors, you lead the charge, capturing market opportunities and accelerating your growth.โœฆ ๐—ช๐—ฒ ๐—จ๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ: ๐—™๐—ฟ๐˜‚๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐—–๐—ผ๐—ป๐—ณ๐˜‚๐˜€๐—ถ๐—ผ๐—ป, ๐—ฎ๐—ป๐—ฑ ๐—ฃ๐—ฟ๐—ฒ๐˜€๐˜€๐˜‚๐—ฟ๐—ฒYouโ€™re feeling frustrated that your efforts arenโ€™t translating into results and confused about why your strategy isnโ€™t working. The pressure from investors is rising, and time is running short. This is where we come in.โœฆ ๐—ข๐˜‚๐—ฟ ๐—”๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต: ๐—”๐—น๐—ถ๐—ด๐—ป. ๐—”๐—ฑ๐—ฎ๐—ฝ๐˜. ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ.We donโ€™t offer surface fixes; we tackle the core misalignment. Our approach helps you:โœง Align product, marketing, and sales teams around a unified vision.โœง Adapt your messaging to differentiate your product and engage customers.โœง Achieve scalable growth with a refined go-to-market strategy.By bringing teams together, we ensure your internal alignment drives external success.โœฆ ๐—Ÿ๐—ฒ๐˜โ€™๐˜€ ๐—ง๐—ฎ๐—น๐—ธ: ๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐˜๐—ผ ๐—”๐—น๐—ถ๐—ด๐—ป, ๐—”๐—ฑ๐—ฎ๐—ฝ๐˜, ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ?Stop letting misalignment slow you down. Schedule a conversation today to unlock your companyโ€™s full potential for growth and market impact: https://calendly.com/lastwordmktg/30-min-mtg

Liza Cichowski's Current Company Details
Last Word MKTG

Last Word Mktg

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Accelerate Market Impact for B2B Tech Leaders ๐Ÿ”ธ Align Teams, Differentiate Brand, Strengthen Customer Engagement ๐Ÿ”ธ Boost Revenue Growth ๐Ÿ”ธ Product Marketing Consultant
Liza Cichowski Work Experience Details
  • Last Word Mktg
    Founder
    Last Word Mktg May 2018 - Present
    Liza bridges the gap between product marketing strategy and execution by aligning culture, communication, and processes for mar-tech and ad-tech CMOs. She helps her clients integrate new technologies seamlessly and fosters a customer-centric mindset across their organizations. Liza enables CMOs to create cohesive, customer aligned marketing efforts that drive sustained growth and strong market differentiation. She ensures that marketing strategies not only resonate with evolving customer expectations but also deliver impactful results. With Lizaโ€™s expertise, CMOs achieve the clarity and results needed to support sales with a differentiated product and compelling communications. Clients Include: Stack Overflow, Dun & Bradstreet, Lowe's One Roof Media Network, Optable, Nextdoor, Integral Ad Science (IAS), Eyeota, Anteriad, Simulmedia, Connatix, Genuin, Markerr, Burt Intelligence, mParticle, IQMVisit www.lastwordmktg.com to learn more and view client projects.
  • Switchboard Software
    Product Marketing Consultant
    Switchboard Software Jun 2024 - Present
    San Francisco, Ca, Us
  • Genuin
    Product Marketing Consultant
    Genuin Mar 2024 - Aug 2024
    New York, New York, Us
    For retail media networks seeking deeper customer connections and new revenue streams, Genuin builds white-labeled, embeddable, video-based communities that sit on the retailerโ€™s website and app, creating an entirely new space that consumers can engage with the brands they love while viewing highly-relevant organic and sponsored content.
  • Optable
    Product Marketing Consultant
    Optable Sep 2023 - Dec 2023
    Montreal, Ca
  • Eyeota, A Dun & Bradstreet Company
    Product Marketing Consultant
    Eyeota, A Dun & Bradstreet Company Feb 2022 - May 2023
    Singapore, Sg
  • Markerr
    Product Marketing Consultant
    Markerr Jul 2020 - Dec 2022
    New York, Ny, Us
  • Nextdoor
    Product Marketing Consultant
    Nextdoor Mar 2021 - Aug 2021
    San Francisco, California, Us
  • Integral Ad Science
    Product Marketing Consultant
    Integral Ad Science Sep 2018 - Feb 2019
    New York, Ny, Us
  • Unified
    Head Of Product Marketing
    Unified Oct 2017 - Jun 2018
    New York, Us
    Established and led Unifiedโ€™s first Product Marketing Department, overseeing corporate and product messaging, sales enablement, strategic sales collateral, competitive analysis, and client communications.
  • Criteo
    Director Of Product Marketing
    Criteo Mar 2016 - Sep 2017
    Paris, Fr
    Spearheaded go-to-market initiatives for multiple advertiser and publisher product lines with primary responsibility for strategic messaging, sales enablement and awareness among new and existing clients, resulting in 20% lift in incremental sales and 90% client retention.
  • Appnexus
    Vp Of Marketing, Yieldex
    Appnexus Jan 2013 - Aug 2015
    New York, New York, Us
    Led go-to-market strategy to successfully position Yieldex as the best analytics platform for premium publishers, resulting in Yieldex being sold to AppNexus for $100M. Oversaw Yieldex corporate marketing, branding, product marketing, customer/sales engagement, events, web site and creative services.
  • Doubleverify
    Director Of Product Marketing
    Doubleverify Mar 2011 - Jan 2013
    New York, Ny, Us
    Strategized messaging and positioning for diverse audiences including advertisers, agencies, ad networks, publishers, demand-side platforms, supply-side platforms and ad exchanges. Led product marketing, including launches and feature announcements. Wrote thought leadership materials, sales collateral, pitch decks, case studies and other content.
  • Yahoo!
    Head Of Marketing, Right Media
    Yahoo! Mar 2008 - Dec 2010
    Sunnyvale, Ca, Us
    Elevated brand awareness and market position for Right Media with a marketing communications program that included developing a content strategy that positioned Right Media as a source of relevant and useful information about products, services, technology and industry thought leadership.
  • The Newsmarket
    Vp, Us Client Relations
    The Newsmarket Dec 2005 - Feb 2008
    London, Gb
    Led six-member Client Relations team in New York City and San Francisco to manage $4 million client portfolio of 75 "blue chip" companies and leading non-profit organizations. Program increased revenue from existing clients by 20% and achieved 85% annual client retention rate.

Liza Cichowski Skills

Online Advertising Marketing Communications Digital Marketing Integrated Marketing Content Strategy Copywriting Market Research Online Marketing Advertising Corporate Communications Strategy Marketing Product Marketing Analytics Digital Media Digital Strategy Ad Networks Strategic Partnerships

Liza Cichowski Education Details

  • Rutgers University
    Rutgers University
    Political Science/Journalism
  • The George Washington University
    The George Washington University
    Public Policy & Administration
  • Shillington Education
    Shillington Education
    Graphic Design

Frequently Asked Questions about Liza Cichowski

What company does Liza Cichowski work for?

Liza Cichowski works for Last Word Mktg

What is Liza Cichowski's role at the current company?

Liza Cichowski's current role is Accelerate Market Impact for B2B Tech Leaders ๐Ÿ”ธ Align Teams, Differentiate Brand, Strengthen Customer Engagement ๐Ÿ”ธ Boost Revenue Growth ๐Ÿ”ธ Product Marketing Consultant.

What is Liza Cichowski's email address?

Liza Cichowski's email address is lb****@****hoo.com

What schools did Liza Cichowski attend?

Liza Cichowski attended Rutgers University, The George Washington University, Shillington Education.

What skills is Liza Cichowski known for?

Liza Cichowski has skills like Online Advertising, Marketing Communications, Digital Marketing, Integrated Marketing, Content Strategy, Copywriting, Market Research, Online Marketing, Advertising, Corporate Communications, Strategy, Marketing.

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