Providing content strategy, branding, copywriting, SEO, and marketing for businesses navigating transitions, expanding into new markets, or looking to amplify the reach and impact of their digital touchpoints and content. Current clients include: Ascendle, Sapling Financial Planning, RedCraft Greetings, and Karma Dharma

This period of time began as an independent sabbatical to work on a personal creative project, and evolved into the opportunity to pursue some 'too interesting to resist' freelance opportunities. I work with B2B and B2C companies going through transitions and/or looking to achieve greater impact with their digital touchpoints, including:- brand repositioning and identity development- UX content strategy for digital products and experiences- marketing and social media strategy, creative strategy, and content execution - copywriting for websites, apps, and other customer experiences- writing conversation-shaping articles, video scripts, talking points, and thought leadership deliverables- SEO strategySome recent work includes:- Repositioning a healthcare provider's brand to promote new service offerings while retaining existing deep-seated customer loyalty, and then bringing this to life across digital touchpoints- Developing brand messaging, content strategy, product demo videos and other deliverables for an AR/VR/XR based digital healthcare platform- Maximizing reach through social media campaign strategy and creative direction prior to the launch of a table top board game- Applying academic qualitative and quantitative research to B2C content for American health organizations

*** Left position to pursue a personal creative project. ***- Supervised a team of full-time and freelance editorial, marketing, and advertising copywriters, along with other creatives- Responsible for the identity, positioning, and messaging management of Apply Digital's brand- Provided UX and editorial content strategy for cross-industry clients, including audits, recommendations, and execution- Developed and launched copywriting as a client service- Delivered editorial and creative direction for copywriters working on customized messaging for client and internal brand campaigns and corporate communications activities

- Lead editor for an internal content marketing team that contributed to a $15 million increase in newyear-on-year business in 2021- Provided strategic and editorial oversight for all copy-driven content delivered by the marketingteam, including social media channel content, partnership media, and advertising materials- Oversaw the dissemination of 3rd party qualitative and quantitative research through thoughtleadership reports, videos, presentations, and live event collaterals- Responsible for brand management, including guidelines, internal templates, working with product managers, and other support for the larger company- Developed brand identities and improved recognition for clients as a copywriter and contentstrategist in agile teams- Delivered award winning content for B2B and B2C clients, and impact investing, pharmaceutical, crown corporation, and agricultural organizations- Supported the growth of the marketing team from five to ten people- Continued to supervise a team of three junior and senior level writers including proofing andpolishing all work prior to publication, creative direction, and on-going mentorship- Expanded Apply Digital's brand recognition in the the U.S.A., Europe, and Latin America

- Working alongside my Head, grew our marketing team from two content creators to five, maximizing accountability and positive communication and gaining organizational buy-in and external brand recognition along the way- Supervised three junior and senior-level marketing writers- Wrote thought leadership articles, video scripts, use cases, social content, website copy, and other communications for the Apply Digital brand and Apply Velocity (an innovation incubator) clients- Turned raw qualitative and quantitative data into digestible, relevant reports for B2B clients- Prepared numerous successful award applications

I worked closely with digital marketing agencies, tech incubators, social impact non-profits and small businesses to engage audiences through copywriting, brand journalism, and creative content development. Highlights include: - managing creative strategy and producing customer-facing content including video scripts, website copy, and other marketing materials for an up-and-coming digital product powerhouse - developing a character-based chat bot for a blockchain organization- conceptualizing and creating digital, print and social copy for corporate and social impact clients- Creating exception multimedia and UX story telling content for B2B and B2C clients including Next Decentrum, Apply Digital, Lululemon and MediLedger (Chronicled)

*** Left due to end of contract. ***As a member of the TELUS PureFibre and Home Solutions teams, I developed print, digital, multimedia, and content marketing materials designed to engaged diverse and segmented audiences nationwide. Highlights include:- Developing customer engagement collateral materials including offer cards, event materials, social media posts, and copy for digital UX designs while working with numerous stakeholders and a graphic design team. - Building brand journalism content. Sourcing stories from my department and the larger TELUS community, stewarding relationships with subjects, and preparing articles for digital and print publications.- Writing video scripts for existing cut film and also storyboarding for new video concepts with social media metrics in mind.- Juggling multi-team stakeholders to manage the creation of two animations designed to promote customer growth and build customer trust in fibre optic internet network installation practices.

I pitched, researched, and wrote unique and compelling articles for a variety of print and digital publications. Areas of interest include technology, niche social and cultural communities, human rights, and the legal cannabis industry. Visit www.lizgoode.ca to see samples of my work.

*** Left due to relocating back to Canada. ***Building character-based brands is just one of the ways I applied my background and training in writing, journalism, public relations and marketing as a copywriter at Emergence Creative. By identifying the unique personality of an organization, I gave voice to the untold story of NGOs and health organizations operating in the local and international spheres. Additionally, I acted as Communications Associate with Smart Cities NYC '17 (www.smartcities.nyc). Highlights include: - Smart Cities NYC ‘17: Creation of a variety of communications materials for a 2000 person smart cities expo and conference. Wrote sales and sponsorship materials for print and online, a video script, and targeted audience outreach email blasts. Responsible for real time reporting and the content and design of announcements and daily email newsletter blasts during the 4 day event. - Moxie: Creation and sole material development for a character driven emergent narrative designed to deliver health messaging and increase medication compliance and health outcomes for seniors with cardiovascular conditions living in Alberta. Wrote and oversaw design for weekly mailers, bi-weekly emails, and an interactive web platform. Drew on historical facts, science tid-bits, and general interest knowledge in order to develop compelling in-depth articles about healthful behaviours.- Global Development Incubator: Worked with a variety of international non-profit organizations operating in the women’s health, social investing, and mental health sectors. Copywriting for website development, white papers, and video scripts.- Smart City Expo World Congress: Represented FIRA Barcelona as an on-camera reporter during this Barcelona based world class event. Created custom content materials for promotions while working with a Spanish camera crew and interviewing attendees from around the world.

Keeping on top of the latest in current events, I prepared news stories for this student publication while working on very tight timelines. This included performing all necessary research, writing, editing and image sources duties. I also acted as editor, including assigning stories to classmates. Finally, I employed my passion for interactive media by tapping into the latest in multimedia tools to create unique in-depth features that entertain while educating. Some focuses include local, national and international news briefs along with in-depth features on global issues, social justice and poverty.

I worked with numerous Vancouver-based arts, environmental, aboriginal, and social activism non-profit groups including longer term contracts with Covenant House, Better Environmentally Sound Transportation, and Building Opportunities with Business. Projects completed included:- preparation of grant applications- donor stewardship and re-engagement initiatives- donation processing- day-to-day and board administration - event planning and supervision- silent auction donation drives- volunteer recruitment and management