Liz Marks Email & Phone Number

Pittsboro, Nc, Us

Germantown, Maryland, Us

Hand-picked as inaugural Director to establish Product Marketing and Sales Enablement functions and expand Content Marketing at a growth stage environmental intelligence company.• Single-handedly pioneered the creation and development of the product marketing function at AEM, introducing essential strategies, processes, and frameworks to elevate the company's overall product and solution positioning and customer engagement. • Championed end-to-end go-to-market strategy and execution for AEM Elements™ 360 multi-hazard risk management software. Successfully analyzed competitive market, crafted differentiated positioning and messaging, coordinated events and demand generation, and led sales enablement on an accelerated launch timeline of less than 2 months. • Spearheaded the implementation of a sales enablement program to equip the sales team with resources, tools, and training to help them articulate AEM’s complex solutions in customer conversations. Enablement programs delivered a 10% improvement in sales efficiency within one year. • Directed a dynamic Content Marketing team to elevate AEM’s brand visibility in target markets through customer-focused webinars, blogs, and white papers. Set strategic objectives and fostered creative thinking, resulting in a 30% increase in website traffic and a 52% boost in LinkedIn followers.

San Antonio, Texas, Us

Invited to join high-performance Product Marketing team at leading marketing technology company during critical growth and transition period. Led Product Marketing for diverse group of products across consumer intelligence technology, digital and print media, and measurement and analytics solutions.Achievements include:• Transformed Valassis Consumer Graph™ positioning to address rapidly evolving ad-tech industry changes around consumer privacy. Refocused messaging on key differentiators to create a compelling story that stands out in a noisy market by highlighting new patent-pending process for connecting data to households. Refreshed product marketing materials to support client conversations, including product sheets, pitch decks, website, sales training, and product videos. Delivered positioning refresh guide to direct cross-functional teams, such as Client Strategy, Sales, Events, and Brand Marketing, on how to adjust messaging to deliver a consistent product experience across all touchpoints. • Spearheaded thought leadership marketing to articulate differentiation and positioning of Influencer Marketing solution to clients and industry influences. Collaborated with Product Management and strategic technology partner to provide insights into market challenges, present strategies to overcome challenges, and summarize how our solution exceeds industry benchmarks.• Supported Vericast Women+ ERG as Chair of Marketing and Communications Committee. Directed vibrant team of women to deliver member communications, website content, and marketing support for six active committees at the largest ERG at Vericast.

Morrisville, Nc, Us

Recruited to lead strategic product requirements planning and execute product launches for Brand to Local Digital Marketing Automation solution. Led Product Marketing for Enterprise products by building sales enablement tools, messaging, and positioning, and contributing to prioritization of of new product requirements.• Developed and defined market requirements for next generation solution for MarketWise, Netsertive’s Enterprise software solution. Performed in-depth competitive analysis, leveraged Client Success to gather client feedback, prioritized product requirements and collaborated on MRD with Product Management and Engineering. • Drove implementation of product messaging and positioning for Healthcare Sales team designed to align with new sales process. Collaborated with Sales leadership to identify buyer personas and develop tailored product messaging and enablement tools to differentiate Netsertive with prospective Dental and Cosmetic clients. • Led strategic market analysis and defined new product category expansion opportunity in Healthcare vertical. Identified product categories with Brand to Local fit, completed financial market analysis, and presented recommendation to Senior Leadership.

Durham, Nc, Us

Selected to execute product marketing launches for Consumer LED bulbs. Defined product messaging and implemented cohesive go to market plans for merchandising, collateral, and enablement tools. Represented Voice of the Customer to Engineering, Operations, and Supply chain to successfully expand the LED bulb portfolio. • Directed launch of Connected LED bulb. Prioritized strategic IoT compatibility requirements, developed differentiated value proposition, and executed go to market plan with technology and retail partners. • Drove implementation of packaging design refresh to improve communication of premium LED bulb position at point of sale. Directed external agency on positioning and brand requirements and managed project timeline and budget from concept to completion. • Streamlined communication of product positioning and value proposition for extended sales and marketing teams. Developed product launch disclosure document to communicate messaging, features and benefits, competitive analysis, and specifications and drive sales and marketing launch activities.

Morrisville, Nc, Us

Recruited by Director of Services Sales and Marketing to join team based on strong knowledge and experience with Small Business segment. Engaged as first global manager at Lenovo to focus on developing a Services Roadmap targeting the fastest growing commercial business segment.• Directed project prioritization and development of 18 month Services roadmap to drive $30M in incremental Bookings revenue in FY13/14. • Drove 23% YoY increase in SMB services attach rate in EMEA region through expansion of successful North America Topseller channel program into Western Europe. • Designed Pricing Segmentation strategy to drive 10% higher unit revenue on premium Ultrabook Services. Consulted with global Service teams to develop proposal, formalize requirements, & gain management support.• Addressed $450K revenue opportunity through expansion of Accidental Damage Protection to new markets in EMEA. Completed Marketing Requirements Document to guide development, including competitive analysis, definition of business opportunity, identification of target segments, and key risks and dependencies.

Morrisville, Nc, Us

Tapped by the Director of Worldwide ThinkPad Product Marketing to join team based on strong performance at Lenovo. Charged to manage product lifecycle and launches for ThinkPad Edge and ThinkPad 11” notebooks to hit global revenue and profit targets. Successfully executed the worldwide launch of ThinkPad Edge 11” ultraportable notebook with 135K incremental volumes worldwide. • Brought the ThinkPad X120e to market and gained recognition as “Best of CES” by Notebooks.com at the 2011 Consumer Electronics Show; ThinkPad X120e is the first commercial, ultra-portable notebook featuring innovative Fusion Accelerated Processing Unit technology from AMD. • Instrumental in delivering 250+ refurbished computers to underprivileged students through the organization of ThinkPad Product Group employee participation in Kramden Institute Geek-A-Thon events. • Spearheaded 7 global ThinkPad product launches all at various stages within one year; defined customer segment and implemented product messaging. • Pioneered Configure To Order capability for ThinkPad Edge products sold on lenovo.com, leading to 44% higher average GP per Edge unit on the U.S. website and 270% higher Edge web revenue in Japan.• Launched ThinkPad Edge 11”/13” and provided in-market management of ThinkPad X100e, resulting in 35% growth of ThinkPad in SMB segment YOY.

Morrisville, Nc, Us

Orchestrated the ThinkPad transaction portfolio, including ThinkPad Edge and SL in North America market; held full accountability for entire product lifecycle. Worked with global supply chain, sales, e-commerce and WW product marketing teams to achieve the Topseller and Edge/SL unit, revenue and profit objectives. Educated sales representative and channel partners on the Topseller and Edge/SL product line, assisted in closing deals, brainstormed sales strategies and marketing plans and developed a competitive Topseller portfolio of models. Designed sales enablement tools and marketing collateral for ThinkPad Topseller notebooks. • Guided the launch of the first ThinkPad designed for small businesses in the Americas region; spurred Lenovo North America unit volume by 200% in high-growth price cells for SMB notebooks.• Formalized Americas region product requirements for ThinkPad SL marketing requirements document. • Achieved quarterly transaction notebook revenue and unit targets and took part in strategic Transaction Campaign planning cadence with product managers, marketing, sales and supply planning teams.

Trelleborg, Se

Key player in the development and implementation of marketing programs for laminate flooring in The Home Depot stores across the U.S. Collaborated with manufacturing, product design and sales teams to create new product offering exclusive to Home Depot stores. Oversaw focus group research for new product concepts, product attribute names and brand tag lines. • Organized cross-functional team for the development of a product brochure for distribution in 1,900 Home Depot stores. • Uncovered need for communication of product features and benefits at point of purchase and partnered with Home Depot marketing and merchandising teams and graphic designers to implement updates in all U.S. stores.• Redesigned product offering to target female flooring customers and increase sales through Home Depot; joined forces with product design and sales teams to develop product specifications, positioning and sub-brand name. • Championed the product launch for Pergo flooring in new Home Depot concept store.

Mooresville, Nc, Us

Handpicked to join Merchandiser in Training development program; learned the different functions within Lowe’s and garnered a unique insight into merchandising across seasonal, commodity and fashion products. Advanced to Merchandise Manager position and tasked with directing the windows product group for all Lowe’s store locations. Worked with cross-functional teams to optimize sales initiatives and meet financial goals. Negotiated with vendors on costs, volume discount terms and marketing dollars. Served as advisor to the Executive team on product refreshes and merchandising strategies; conducted competitive analysis and made adjustments based on data.• Partnered with vendors and store operators to evaluate and identify market needs; uncovered sales opportunity in Florida market for Vinyl and Aluminum Impact windows that generated $650K+ in sales growth in Q1 2006.• Crafted the 2006 windows promotional calendar in support of category sales growth objectives; coordinated signage development with Pella Corporation marketing department, secured Lowe’s advertising space across various media channels and communicated promotional plan to sales specialists in 1,200+ stores.• Conducted annual Skylight product line review and pitched strategic plan to Millwork Merchandising Vice President designed to grow Skylight sales 9% and improve ROI +86 basis points. • Negotiated enhanced volume rebate agreement with Skylight vendor that improved net margins by 40 basis points and minimized vendor cost increases.

Mba, Customer And Product Management

Bs, Agricultural And Applied Economics