Liz Kaiser work email
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Liz Kaiser personal email
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As a strategic and versatile B2C and B2B marketing leader, I drive transformative change, promote innovation, and leverage technology to grow businesses. My experience includes (re)positioning global brands, launching and scaling product and industry-defining innovations, and developing high-performing marketing teams to achieve business goals by disrupting categories, reaching new audiences through performance marketing, and engaging current customers to become loyal communities. I am a nimble and adaptable professional who collaborates across functions, seniority levels, and cultures, fosters inclusive environments and continuous growth, and promotes high performance. Under my leadership, teams and cross-functional partners drive growth by leveraging data-informed insights, culturally relevant strategies and campaigns, and comprehensive go-to-market plans. AREAS OF EXPERTISE: Global Brand & Marketing Strategy ▪ Executive Leadership ▪ Digital Marketing ▪ Revenue Growth ▪ Product Marketing ▪Rebranding ▪ Generative AI Technology Applications for Organizations, Products & Marketing ▪Social Media ▪ Campaigns ▪ Team Building & Development ▪ Strategic and Creator Partnerships ▪ Planning, Budgeting, & Reporting ▪ Consumer Insights ▪ Data & Analytics ▪ Thought Leadership ▪ Communications
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Vice President MarketingOpenenvoySan Francisco, Ca, Us
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Vice President Marketing And CommunicationsCoretrust | A Blackstone Company Jul 2023 - Oct 2024CoreTrust is a Blackstone private equity portfolio company and a Group Purchasing (GPO) leader. As part of a newly established Executive Leadership Team, I built the marketing function from the ground up. I developed and executed the business and brand transformation strategy focused on value creation and growth through digital innovation. I hired and led a nimble, end-to-end, multi-disciplined B2B marketing team encompassing Brand, Product, Performance/Growth, Communications, Data & Insights, and Operations. As a small team, we also wrote the company AI prompts and copy, rolling up our sleeves to partner with product on our digital transformation. These efforts significantly accelerated revenue and drove $50M+ GTV growth in less than a year.
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Director, Meta Global Brand MarketingMeta 2021 - 2023Menlo Park, Ca, UsIn this role, I led the social marketing function for a global 3 billion-user platform during the largest rebrand in marketing history by restructuring the team to deliver an end-to-end brand strategy, partnership integration, go-to market plans, and metrics. I was credited by executive leadership for inspiring the global marketing organization to achieve creative excellence through bold, innovative narratives to introduce a new metaverse product category following Facebook’s rebranding. This included transitioning social media, partnerships, communications, insights, and media functions into a cohesive global brand marketing team. -
Director, Facebook App MarketingMeta 2020 - 2021Menlo Park, Ca, UsI was recruited by marketing leadership to strengthen the nascent function and retain a younger target audience through culturally relevant marketing strategies and product improvements. My responsibilities included leading brand, digital, and strategic partnership marketing for Meta's largest revenue-driving global product, the Facebook app.
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Senior Director, U.S. Sponsorship MarketingVisa 2016 - 2020Foster City, California, UsI served as the Senior Director of Visa's U.S. / North America sponsorship marketing team across NFL, Olympics and FIFA and developed strategic partnerships to improve brand perception, market share, and usage during category disruption.My efforts helped improve perception, market share, and usage among millennial women. My achievements include leading a strategic expansion of Visa's esteemed sports portfolio to include US Women's National Soccer Team, New York Fashion Week: The Shows, and Hudson Yards. -
Senior Director. U.S. Global Innovation & PartnershipsVisa 2014 - 2016Foster City, California, UsI led B2B fintech strategic marketing partnerships and B2C go-to-market co-marketing plans. I was responsible for mobile payments partnerships with Apple, Google, and Samsung and spearheaded e-commerce marketing partnerships with McDonald’s, Walgreens, Lowe’s, and 1-800-Flowers.
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Director. Nfl Sponsorship & Visa Checkout MarketingVisa 2013 - 2014Foster City, California, UsI launched the Visa Checkout ecommerce product go-to-market driving +90% net new revenue for the merchant partner by inventing “Footballentine’s Day,” a holiday and digital campaign to celebrate NFL Kickoff with 1-800-Flowers.
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Contractor, Global Marketing And StrategyVisa 2009 - 2013Foster City, California, UsIn this role, I was responsible for the Agency Management Center of Excellence and delivered a cohesive global narrative, strategy, and calendar while managing B2B product marketing and strategic partnerships to develop collateral for emerging fintech alliances.
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Account Director, Frito LayGoodby Silverstein & Partners 2007 - 2009San Francisco, California, UsI repositioned the category strategic foundation to become PepsiCo’s primary growth driver and achieve 25% of revenue while championing consumer insights to create enduring purpose driven strategies and innovative, award winning campaigns.
Liz Kaiser Skills
Liz Kaiser Education Details
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Northwestern University - Kellogg School Of ManagementMarketing & Finance -
University Of ChicagoArt History
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University Of Chicago Laboratory Schools
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The Spence School
Frequently Asked Questions about Liz Kaiser
What company does Liz Kaiser work for?
Liz Kaiser works for Openenvoy
What is Liz Kaiser's role at the current company?
Liz Kaiser's current role is Vice President Marketing.
What is Liz Kaiser's email address?
Liz Kaiser's email address is li****@****ail.com
What schools did Liz Kaiser attend?
Liz Kaiser attended Northwestern University - Kellogg School Of Management, University Of Chicago, University Of Chicago Laboratory Schools, The Spence School.
What skills is Liz Kaiser known for?
Liz Kaiser has skills like Marketing Strategy, Integrated Marketing, Marketing, Advertising, Digital Marketing, Strategy, Management, Social Media Marketing, B2b, Customer Insight, Sponsorship, Strategic Planning.
Who are Liz Kaiser's colleagues?
Liz Kaiser's colleagues are Harsh Vardhan Singh, Nireekshan Kesarapalli, Nishikant Kumar, Praveen Kumar, Anurag Reddy Kalakonda, Akshay B., Vineesh Kumar.
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