Liz Kaiser Email & Phone Number

San Francisco, CA, US

CoreTrust is a Blackstone private equity portfolio company and a Group Purchasing (GPO) leader. As part of a newly established Executive Leadership Team, I built the marketing function from the ground up. I developed and executed the business and brand transformation strategy focused on value creation and growth through digital innovation. I hired and led.

Menlo Park, CA, US

In this role, I led the social marketing function for a global 3 billion-user platform during the largest rebrand in marketing history by restructuring the team to deliver an end-to-end brand strategy, partnership integration, go-to market plans, and metrics. I was credited by executive leadership for inspiring the global marketing organization to achieve.

Menlo Park, CA, US

I was recruited by marketing leadership to strengthen the nascent function and retain a younger target audience through culturally relevant marketing strategies and product improvements. My responsibilities included leading brand, digital, and strategic partnership marketing for Meta's largest revenue-driving global product, the Facebook app.

Foster City, California, US

I served as the Senior Director of Visa's U.S. / North America sponsorship marketing team across NFL, Olympics and FIFA and developed strategic partnerships to improve brand perception, market share, and usage during category disruption.My efforts helped improve perception, market share, and usage among millennial women. My achievements include leading a.

Foster City, California, US

I led B2B fintech strategic marketing partnerships and B2C go-to-market co-marketing plans. I was responsible for mobile payments partnerships with Apple, Google, and Samsung and spearheaded e-commerce marketing partnerships with McDonald’s, Walgreens, Lowe’s, and 1-800-Flowers.

Foster City, California, US

I launched the Visa Checkout ecommerce product go-to-market driving +90% net new revenue for the merchant partner by inventing “Footballentine’s Day,” a holiday and digital campaign to celebrate NFL Kickoff with 1-800-Flowers.

Foster City, California, US

In this role, I was responsible for the Agency Management Center of Excellence and delivered a cohesive global narrative, strategy, and calendar while managing B2B product marketing and strategic partnerships to develop collateral for emerging fintech alliances.

San Francisco, California, US

I repositioned the category strategic foundation to become PepsiCo’s primary growth driver and achieve 25% of revenue while championing consumer insights to create enduring purpose driven strategies and innovative, award winning campaigns.

Master Of Business Administration - Mba, Marketing & Finance

Bachelor Of Arts - Ba, Art History

Education record

Education record