Co-founder and director of a boutique digital marketing agency specializing in:• Analytics: ensuring that clients have proper and accurate tracking in place, identifying the metrics that truly matter to their business, and putting in place the dashboards and reports for them to clearly see progress toward their goals• Conversion rate optimization: starting with concrete research, determining which changes to test on a website in order to significantly increase both the total number of conversions and the percentage of visitors who convert on each page• PPC management: researching, creating, and optimizing paid search in order to efficiently maximize the total number of conversions the site is capable of capturing• SEO management: utilizing front end, back end, and external methods to maximize the number of potentially high quality visitors who are exposed to the website via organic search resultsHighlights include:• Found and successfully fixed mistakes within Google Analytics setups which effectively had all data being recorded incorrectly for several months up to several years for multiple clients• Organized and brought together all departments to create unified, agreed-upon short and long-term goals for a large university's website • Increased the conversions and revenue of a client's website by 85% through making changes to the site's pages as reflected by the winners of A/B tests • Increased a client's website traffic by 38% and turned paid search into the single top performing channel for sales• Worked pro bono with a dozen charities around the world to increase donations, recruit quality staff, and improve the overall user experience on their websites

• Started a successful PPC department in APAC via the Australia office. Developed best practices and built all client campaigns from scratch• Started a successful Analytics department in APAC via collaboration with the UK office. Developed a product offering within the APAC market using best practices• Headed the PPC & Analytics departments, traveling frequently to the DigitasLBi offices in Singapore to coordinate and consult on regional projects• Managed Search Specialists on daily tasks for PPC across Google, Yahoo, Bing, & Baidu• Managed Search Specialists on daily tasks for Analytics including analytics audits, attribution modeling, multi-channel reporting, KPI frameworks and on-site optimizations• Coordinated with European, American, and Asian offices on shared clients, language support, best practices, and new business pitches• Led quarterly reviews for clients & became a partner for overall online marketing strategies• Worked closely with other DigitasLBi departments including SEO, Social, Mobile, and Technology

• Maintained PPC budgets of over $400,000 per month for various clients• Managed a team of Search Specialists who worked on smaller clients and assisted with larger client campaigns• Presented to clients and helped juniors with their presentation skills• Presented at broader client marketing meetings to emphasize the importance of online within all campaigns • Crafted strategy for SEM campaigns and assisted in conversations on how digital fits into the broader picture of clients’ marketing activity• Migrated client campaigns to Marin and implemented Marin bid management strategies• Assisted clients in broader online digital strategy

• Maintained PPC budgets of over $200,000 per month for various clients• Fully restructured campaigns to optimize quality traffic coming to their websites• Presented to clients at weekly, monthly, and quarterly meetings• Offered advice on landing page improvements to increase conversion rates• Suggested new products for clients to implement for tracking and optimization• Participated in various beta tests from Google and Yahoo including RAIS, Media Ads, call tracking, brand logos, and AdMob• Led clients through AdLux (Australia’s new search network) implementation and optimization

• Assisted as the company grew over 400% in less than 3 years• Designed, tested, & analyzed landing pages and new features for the website• Controlled SEO efforts including link building, content creation, proper tagging, and monitoring• Managed social media campaigns including a company blog, Twitter account, Facebook page, and daily plumbing and heating tips• Created and managed Google, Yahoo, and MSN (Bing) PPC campaigns including ad writing, constant analysis, and testing to improve click through rates and conversion rates• Analyzed and acted on web analytics through both Google Analytics & Omniture• Wrote, designed, coded, and sent bi-monthly email newsletters to an opt-in only list of over 25,000. Used a/b testing to refine messages, subjects, sender names, and send times• Maintained product feed for submission to 7 distinct shopping comparison sites• Controlled submissions to all coupon-sharing websites and monitored coupon usage for trends• Implemented and ran LinkShare affiliate program. Created all affiliate text and banner links, and managed over 800 active affiliates• Wrote scripts for radio advertisements and how-to videos• Designed simple first websites to show off the plumbing business of top customers