• Founding partner of large independent Texas Retail Electricity Provider responsible for customer acquisition strategy resulting in rapid growth at an industry-leading cost to acquire• Managed all aspects of launching an REP as one of two initial members, including leading a successful capital raise, all ERCOT and TDSP set-up, technology development, brand and website development, and credit facility relationship• Sole employee responsible for developing and managing over 90 acquisition partnerships and architect of omnichannel customer acquisition strategy spanning over 60 distinct tactics• Created and deployed numerous differentiated consumer product offerings including behavioral and device demand response programs, Build Your Own Plan, rewards program, solar buyback program, and usage profile based pricing offers• Developed and implemented strategic product cross-sell offerings to increase customer margins by bundling adjacent offerings

• Developed strategic market entry plans for Diamond Generating Corporation, a wholly owned subsidiary of Mitsubishi, to launch a Retail Energy Provider in the US deregulated energy markets, as part of an over-arching Gentailer strategy• Created market opportunity analysis, digital and omnichannel marketing strategies, customer segmentation analysis, and product offering differentiation concepts for launches in ERCOT, NYISO, and PJM markets• Performed deep vendor analysis for leading Digital Experience Platform (DXP) vendors to develop industry leading digital marketing plan leveraging customer attribute driven acquisition and retention strategies• Led development of consumer facing branding components including company name, logo creation, and corresponding brand promises and attributes

• One of two founding partners for Fairfield Energy, a Texas Retail Electricity Provider, that ultimately launched as On Point Energy• Developed all foundational materials for the business, including the business plan, go to market strategy, product development, and sales and marketing plans• Led seed capital raise, pitching to angel investors, venture capital firms, the Houston Angel Network (HAN), industry-relevant business entities, and multiple global investment companies• Developed all company brand assets, including name, logo, brand messaging and voice, company social media accounts, and initial company website

• Founding employee through acquisitions of Wellington Group Marketing & PR and Integrate Agency responsible for overall strategic growth and direction of the business• Executive responsible for business development, contract negotiation, account strategy and management of client accounts, across energy, home services, hospitality, retail, non-profit, and healthcare product sectors• Led execution and managed performance of client omnichannel marketing campaigns including paid media, search engine optimization, display/programmatic, social media, public relations, and traditional media

• Executive responsible for establishing new Innovation and Product Development initiatives within Direct Energy as an incubator for cutting edge products and services• Developed and implemented first of its kind energy insights dashboard across DE utilizing machine learning and big data to provide disaggregated consumption, remote diagnostics, consumption comparisons, and personalized next best action feedback• Created Innovation to Inspiration mobile exhibit and managed corresponding press events, and public relations and media tour for regulators, media, and consumers• Created and implemented trials for demand response programs, numerous IOT device pairings, big data initiatives, and complementary product/service cross sells

• Digital marketing executive responsible for increase in online conversion rate of ~1000% in less than 12 months• Developed and executed over 100 sales channel marketing agreements for Direct Energy, and lead client services team• Successfully replaced all existing digital technology with suite of Bounce Energy proprietary software applications across digital marketing, campaign management, behavioral marketing, email, pricing/product development, and mobile app

• Founder of Retail Electricity Provider acquired by Direct Energy for a strategic valuation of $46M, delivering a significant return to investors• As a founding partner, managed overall strategic growth and direction of business including capital raises and expansion into PA and NY markets• Responsible for developing, executing, and optimizing 300+ digital channel and affiliate marketing partnerships• Acted as business requirements architect for development of suite of 13 proprietary applications used for customer acquisition, retention, billing, and behavioral marketing

• Early-stage employee promoted to executive for home services comparison platform ultimately acquired by Red Ventures• Directly managed product Sales & Marketing team for over 300 clients including AT&T, Verizon, Comcast, DIRECTV, Bank of America, Reliant, TXU, and Home Depot

Lead project team of up to 70 developers on extensive data conversion initiative for end to end natural gas pipeline technology system for Williams Gas Pipeline.