Elizabeth Roberts Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

- Lead initiatives to engage and monetize, converting users from casual readers to subscribers. - Own the development of a cross-functional roadmap, including the strategic approach, key phases of product releases, milestones and deliverables. - Identify product opportunities based on user needs, data insights, competitive analysis, technical capabilities, revenue impact and stakeholder input.

Mclean, Virginia, Us

In this part-time role, co-lead production strategy, edit interviews, aggregate assets, and liaise with guests for WomenHeard - a career podcast featuring candid conversations with communications experts.

Atlanta, Us

- Designed and implemented go-to-market strategies to launch new products. - Led complex roadmaps for customer-facing products. - Managed product marketing strategy and published multi-platform content in CMS to app, web and flagship social media (60M+ users). - Launched 0-1 products and iterated 1-N products. - Led strategy for CNN Audio's news slate: CNN 5 Things, One Thing, Breaking News Alerts, Tug of War, and CNN Political Briefing. - Led user research/feature tests, tracked metrics, executed cross-promotions. - With CNN's Special Events team, led audience strategy for televised events of 50-800+ attendees. Traveled across the US to implement audience logistics for live specials and presidential debates. Strategized and implemented ticket registration plans for broadcast events from intimate town halls to DNC debates. Curated guest experiences at all levels: executed email communications, managed VIP white-glove invites/seating, worked with Editorial on live questions, confirmed security plans, led venue staff and worked the door - all while being part of "the face" of the event and providing exceptional customer support.- Led cross-functional efforts with Editorial, Partnerships, Sales, Advertising & Operations to execute on and off-platform marketing strategies and achieve product roadmap goals.- Led strategy & programming for the Anthony Bourdain: Parts Unknown and The James Brown Mystery. - Led strategy for 12 CNN showcasts (including Anderson Cooper 360°). Created an open line of communication between broadcast and digital teams, tracked audience growth and created innovative ways to promote the product. - Researched and strategized for upcoming CNN Audio products. - Launched an editorial product tied to a member community, CNN Films & Original Series Keep Watching newsletter. Led content strategy and owned feature development within the newsletter. Developed editorial plans to evolve with month-to-month audience growth and monitor metrics.

Atlanta, Us

- Strategy and content lead for the CNN Voter Guide (cnn.com/vote). Launched scalable utility tied to high impact moment (2020 general election) that drove innovation around user acquisition (converted anonymous users to registered users) and led to improvements in the notification system (launched ability to sign up for personalized email notifications.) Drove development capabilities for Voter Guide: Users selected the state where they're registered to vote (or intend to register) and we connected them with breaking news updates, important election deadlines and local voter resources.- Content lead for CNN411, CNN’s Covid-19 tool based on user’s location. Managed tickets, created user stories / user personas. Conducted competitive analysis. Conducted and maintained extensive research database. Published new data in CMS to CNN's desktop and app. Partnered with key leaders in CNN product and design teams.- Led audience strategy for live events (presidential debates, special interest town halls, CNN Heroes, etc.)- Published new data in CMS to CNN's desktop and app. - Aggregated and maintained extensive research database, managed inclusion of breaking news updates in the election cycle and partnered with key leaders in CNN's politics, product and design teams. - Completed the Product School Product Manager certificate program in September 2020. - Booking producer of "The Daily DC Impeachment Watch" podcast. - Co-producer of "Lisa, Sandra & Kristen Go To The Movies" podcast. - Researcher of "Incarceration Inc. with Van Jones" podcast. - Researcher: Beyond Earth VR Journey. - Identified opportunities that align editorial, product, and commercial projects for CNN Digital. - Assisted in franchise development: worked with legal on copyright approvals, developed franchise one-sheets, provided regular updates on franchises and tracked growth & development. - Helped coordinate event executions that require digital outputs and/or support the digital franchises.

Atlanta, Us

- With 5 years of production experience at the Today Show, NBC Page Program and Vanity Fair, supported operational and editorial projects for Senior Vice President of CNN's Video Content / Co-founder of Great Big Story, as well as the GM/Vice President of CNN Business. - Developed audience coordination strategy for live, televised CNN Town Halls: presidential candidates in Iowa, New Hampshire, Mississippi, Florida and Texas. - Contributed Associate Producer work for CNN podcasts, latest “Incarceration, Inc. with Van Jones”. Researched, pulled archival audio, created guest bios, assisted with scripting and editing.- Assisted digital production teams on various multi-platform projects and sponsored events.- Coordinated digital town halls, senior leadership regroups, CNN Business regroups and Great Big Story events. - Explore Parts Unknown: Published episode clips and bonus footage via CMS from last season of Anthony Bourdain's award winning show. Wrote engaging headlines and descriptions for clips. - Podcasts/VR: Conducted pre-interviews for guests in upcoming virtual reality stories and researched shoot locations. Executed complex production needs for award-winning 2017 Eclipse VR show. - Digital Video Strategy: Assessed data for ongoing sponsorships, ensured correct ads are playing for editorial/sales stakeholders. Analyzed video impressions for sponsored content and CNN original content. Pulled video title reports via Adobe Analytics/Omniture.

New York City, Ny, Us

- Supported the SVP of the Content Innovation Agency, NBC’s in-house creative marketing and advertising agency. - Liaised with video/copy departments and submitted applications as Project Manager for award submissions. - Managed project tracking grids for creative, production and design teams. - Contributed to developing cross-portfolio campaigns.- Coordinated logistics for the NBCU Upfront, which debuts pilots and creates ad sales relationships.

New York, Ny, Us

- Produced editorial photoshoots (“Vanities”). - Conducted research for shoots by Annie Leibovitz with efficiency and confidentiality. - Created call sheets and coordinated with production teams in NY and LA.- Assisted senior executives in the photography department (processed shoot expenses and invoices, submitted COIs, led logistics.)

New York, Ny, Us

Supported Executive Producer/Associate Director in a breaking news control room:- Coordinated correspondent and anchor updates for the D-Net West Coast zone. - Implemented fast-paced rundown changes efficiently. - Timed out segments (Live with core, EJ, live). - Managed anchor tracks. - Flagged potential problems and solved them in a fast-paced environment. Built the rundown for the four-hour live broadcast:- Worked with producers to incorporate their segment elements. - Coordinated with tease producer to add bumpers, teases and droplines before commercial breaks. - Created chyrons. - Worked with graphics producers to ensure that graphics are placed into the appropriate time slots. - Timed out commercials. - Built the guest list. - Added music to the rundown. Ran scripts during the live broadcast: - Managed and organized script distribution for on-air talent and the control room. - Worked with NBC News commercials department and network ops to distribute appropriate ad time slots for the rundown.

New York City, Ny, Us

November 2013- February 2014Plaza Assistant, TODAY- Coordinated with stage managers and producers for Plaza audience shots, interactive segments and talent introductions.- Conducted research for producers on upcoming segments and selected story pitches to pass on to producers.- Assisted with front desk duties by answering phones, scheduling interns and sorting correspondence. October- December 2013 Green Room Assistant, Weekend TODAY- Ensured that talent arrives to the studio on time by coordinating with car company's dispatch.- Facilitated guests through the hair and make-up process.- Escorted talent to on-air segments by designated hit time.August- October 2013Events Assistant, Corporate Events Department- Assisted in venue research, vendor selection, on-site event coordination, corporate account reconciliation, budgeting, booking transportation, monitoring RSVPs and tracking merchandise orders for the corporate events department. June- July 2013Logger, NBC NEWS - Through an assignment with network news, logged and transcribed for NBC senior news producers and correspondents. General Duties:- Conducted audience coordination for SNL and Late Night. - Conducted studio tours to demonstrate knowledge of TODAY, SNL, Nightly News, Late Night and assorted MSNBC programming. - Scheduled audience ticketing for NBCU shows.

College Park, Md, Us

- Wrote and edited articles for the Department of Computer Science and research affiliates.- Created press releases and led content strategy for the department newsletter. - Assisted in communication outreach to alumni and graduate communities. - Supported faculty with award nomination development.

New York, Ny, Us

- Assisted NBC News producers in researching, preparing reports and time coding b-roll. - Shadowed segments to air with the Today show, Nightly News and the investigative bureau.

Mclean, Va, Us

Reported on international/domestic news, features and sports profiles circulated to a national collegiate community.

- Managed 40+ reporting staff (assigned articles, edited according to AP Style). - Uploaded daily content of campus news, cultural commentary, features, entertainment and fashion articles. - Best Content Award- Honorable Mention (awarded by Her Campus Nationals). - Gold Level Branch- Consistently attracts a large student readership- weekly unique visitors must be 20% of the undergraduate female population (awarded by Her Campus Nationals). - Advised content for Huffingtonpost.com/college.

College Park, Md, Us

- Mentored students for academic papers in the humanities, science & technology and professional writing fields. - Provided feedback for career development through resumes, cover letters and grad school applications. - Developed English as a Second Language tutoring experience.

Reported on East Village community news and features pieces with an arts and entertainment beat.

- Assisted owner and designer with D.C. Fashion Week and attended trade shows in NY. - Classified and purchased merchandise according to a niche consumer base.- Created marketing materials.

Edited content for the arts & entertainment section; assisted in InDesign layout for this University of Maryland campus publication.

Marketed and curated exhibits, executed sales for the gallery and researched conceptual forms.

Lanham, Md, Us

- Created national marketing materials for top-advertised books. - Distributed email blasts and maintained correspondence with libraries and research institutions. - Conducted research for NY corporate branch.

Us

For this publication of 2.16 million circulation, wrote articles for the website, moderated the blog and worked in the fashion closet.

London, England, Gb

Developed promotional materials for 99.5 and 98.7 (top 40 and country music stations), selected prizewinners for radio contests and managed social media outreach.

San Diego, Us

- Managed 6 reporters for this 50,000 circulation print and online magazine. - Assigned, edited and reported articles on consumer reports, entertainment and features for the online and print versions of College Magazine.

Covered news and features stories for this award winning college newspaper; copy-edited content with AP style.

Master Of Science (M.S.), Journalism

Bachelor Of Arts (B.A.), Communication Studies & English Literature