Elizabeth Schilling Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio, Us

Columbus, Ohio, Us

Columbus, Ohio, Us

Dublin, Oh, Us

Leads digital marketing strategy for Stanley Steemer generating awareness, consideration and conversion for the national brand, corporately owned stores and franchisees. In charge of SEM, SEO, paid social, organic social, influencers, earned media/PR, programmatic, listings/citations, website measurement & testing, digital attribution and goal setting. Created in-house paid social media strategy and adoption program for franchisees supporting local messaging, content and customers. Lead website analytics upgrade to GA360 while working on measurement and adoption of GA4 with Digital Analytics Architect.POC for digital marketing agency and SAAS partners directing communication, evaluation, strategies, onboarding, performance and goals. Hires, onboards, teaches, manages and grows Digital Marketing Team to aide in the execution of digital marketing strategy and goals. Monitors trends, best practices and privacy regulations for the brand.Results:-Grew organic search traffic by 37% over the course of three years with Sr. Digital and Content Specialist and SEO partners (June 2021/June 2018).-Helped grow conversions (online and over-the-phone) for branches and franchises with digital agency and additional marketing teams by 67% over two years (June 2021/2019).-Fine-tuned digital strategies and helped reach new customers to grow online sales to 47% of all corporate sales (2021). -Increased social media following by 12% with Social Media Specialist over the course of a year (Q3 2021/2020).

Dublin, Oh, Us

Strategized and managed social media, managed online listings, developed web and blog content for Stanley Steemer. Conducted online and customer research to help develop a social media strategy aimed to engage existing followers while ensuring consistent messaging. Result: Grew engagement rate by 4.5% 2019/2018.Used search data to write blogs and help develop YouTube/video strategy to make sure the brand was in front of an audience who was search for and thinking about cleaning. Worked closely with the creative team to define a brand voice and create new, engaging pieces of content for social media channels: Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter. Organized communication and worked with internal departments like sales/operations, HR, BI/IT and other marketing teams to educate and communicate with customers, aligning to brand objectives and priorities.

Lead a group of three account associates to communicate the wants and needs of the E.W. Scripps School of Journalism and Ohio University's Communication and Marketing team to the student-run firm's departmentsManaged and coordinated the Scripps Update and helped launch the monthly digital newsletter in 2016Worked closely with clients to guide social media strategies around industry-based content calendars

Baltimore, Md, Us

Competitive keyword research Website CMS, updating WordPress retailer databaseOptimization of brand website; SEO optimized copyAssist with content management

Athens , Oh, Us

Manages and assigns all social media content for ScrippsJSchool Facebook, Twitter and Instagram. Created a scholarship fundraising initiative for the E.W. Scripps School of Journalism High School Workshop to send an aspiring public relations student for free; creates events to raise $300. Started a monthly digital newsletter for the E.W. Scripps School of Journalism, writing and editing feature stories about alumni, students, speakers and faculty, to send to students, staff and alumni. Launched ScrippJSchool's first Facebook live streaming Home Coming 2016.

Manages and creates all messaging for nine business Facebook pages, including several Youngstown, Ohio, restaurants, a shipping center, an aviation museum and a housing contractor.Manages and provides all content for five Youngstown restaurants' Twitter accounts.Writes all website content for all clients.Produces press releases for all clients.

Public relations intern for client Eric Franklin- author of Peanut Butter Principles: 47 Leadership Lessons Every Parent Should Teach Their Kids.Conducted research and created media lists for parenting blogs to get blog coverage for Eric and his book.Contacted & pitched book to parenting blogs.Created a local media list in the DC area for the Eric Franklin Entrepreneurial Accelerator (EFEA) Investment Marketplace then contacted and pitched event to media.

DeafandHOH.com is a website created to empower the hearing loss community by promoting confident social interaction and open communication.Created a press release for audiologists about new advertising opportunities and web promotion.Maintained directory of audiologists; created and maintained relationships with clients.Created flyer content for banner advertising.

Athens , Oh, Us

Social Media S.W.A.T Team- managed and created content for Twitter, Facebook, Instagram and Pinterest a week at a time. Live Tweeted for all E.W. Scripps School of Journalism events.Created #FacilityFriday, #JournalismIsNotDead and #WhyILoveScripps campaign for all platforms and helped create Dr. Stewart (directory of Scripps Journalism School) memes.Planned events for the School- Blooms for the Best (Mom's Weekend), Donuts with Dad (Dad's Weekend) and Smooches with Scripps (Valentines Day).

Athens, Ohio, Us

Occupied a public relations aide position by writing and scheduling Tweets for respective Post articles published biweekly.Engaged with corresponding replies, retweets, and favorites, helping grow audience.Recreated and organized their Pinterest page by adding more creative and diverse boards with various pins.

Athens , Oh, Us

Worked with a team to manage public relations for a non-profit organization working to prevent the abuse and misuse of prescription drugs in Lancaster, Ohio and on Ohio University’s Lancaster campus. Helped draft press releases, create pamphlets and brochures, plan annual Drug Drop Off event and created social media content.Managed Facebook and Twitter account for a week at a time; tweeted prescription drug facts and managed two Twitter campaigns promoting drug-free finals and an advertising contest.

Bachelor’S Degree, Strategic Communication

Education record