Liz Robinson Email & Phone Number

Waltham, Ma, Us

Waltham, Ma, Us

Waltham, Ma, Us

Waltham, Ma, Us

Led a global team focused on driving adoption, retention, expansion and advocacy.

Boston, Massachusetts, Us

My team built the first world-class customer marketing organization that focuses on retention, product adoption, customer value realization and growth.

Boston, Massachusetts, Us

Led Product, Content and Customer Marketing for the organization.My responsibilities included:- Product planning and market research, designed to increase product sales growth and expand market share- Developing and implementing company-wide go-to-market plans, working with all departments to execute- Managing managers and individual contributors in support of our portfolio from strategic planning to tactical activities- Goal-setting, performance management, coaching and development- Interfacing with senior management members across the organization- Setting team strategy aligned to business objectives, A/R to department leadership for performance- Interlocking across functional groups- Creating charter and acting as “PR” for my teamMy Team's responsibilities include:- Arming prospect/customer/partner/sales with tools needed to move from awareness to decision (and retention)- Building a deep knowledge of our market, customers and competitors- Guiding product roadmap/strategy- Communicating a market position that is differentiated, clear and defensible- Ultimately, owning responsibility for the market success of the BitSight product portfolio

Boston, Massachusetts, Us

Burlington, Massachusetts, Us

Led Product Marketing for our Authentication and Access portfolio of solutions. My team was responsible for driving go-to-market strategies, launches, sales and channel enablement, and messaging.

Burlington, Massachusetts, Us

PMM responsible for the data protection portfolio. This included RSA BSAFE, RSA Data Protection Manager and our innovative new RSA Distributed Credential Protection. Specifically for DCP, I was the lead product marketing manager responsible for naming the product, determining pricing and packaging, creating innovative messaging, enabling the sales teams, managing the product launch, and acting as the public face of the product for the market and for interactions with analysts and the press.

Burlington, Massachusetts, Us

Product Marketing Manager for a strategic and growing product line. Responsibilities included:- Go-to-market planning- Launch strategy- Product pricing- Strategy / roadmap- Market analysis- Win/loss analysis- Competitive intelligence- Sales tools, enablement and collateral- Event support- Customer presentationsPragmatic Marketing - "Effective Product Marketing" alumni (June 2011)

Bangalore, Karnataka, In

Led a portion of a business process improvement and strategy engagement for a global client transitioning from its traditional product-based business to a services-led organization:- Developed and managed six global focus groups for impacted functional areas to involve stakeholders and enable buy-in- Acted as the single point of contact for the global business, the selected tool vendor and client stakeholders and project management- Identified and engaged global leaders as sponsors for the project, developing visible and powerful high-level support- Conducted competitive research to benchmark client performance against the market and determine a transition strategy- Traveled to the UK to conduct requirements gathering sessions and lead workshops with European leadershipProvided analytical solutions for a global publishing company client upset that their Customer Relationship Management (CRM) software implementation program had gone off-schedule:- Identified what technical changes and accompanying efforts were required for a successful implementation- Mapped the gaps and defects in the current design back to client requirements, isolating root causes of the issuesLead consultant on a CRM software implementation for an international technology and consulting company:- Determined a training strategy and implementation plan for global users- Identified and engaged key stakeholders to identify areas of risk and develop contingency plans- Aligned leadership with the CRM initiative, attaining buy-in and visible support at all levels of the corporation- Managed a team of 5 consultants located in India- Result: client extended my contract twice

Bangalore, Karnataka, In

Member of a cross-functional consulting team responsible for designing and implementing SAP Master Data Management (MDM) for a global manufacturing and services corporation:- Developed the business requirements for this SAP module- Designed the overarching framework to roll-up all global applications into SAP MDM and created necessary data linkages- Acted as liaison between client and Wipro technicians to smooth communication and project management- Engaged client stakeholders, ensuring company-wide MDM awareness, understanding and support- Lead senior client executives, securing backing and visible participation for the project- Designed a program to maintain and control clean master data in SAP MDM- Identified process changes for impacted employees and developed strategy to resolve competency gaps- Result: invited back by client management on three occasionsPrepared proposals and designed solutions for multi-million dollar projects including shared service centers, organizational designs and large technology implementations.Traveled to India for two weeks for development and cross-cultural training.

MBA Intern for network of independent CPA and consulting firmsCreated an operations manual for the executive team and developed processes for managing the various functions of the growing network comprised of 23 U.S. independent member firms.- Performed a competitive analysis of similar networks and their effectiveness in order to determine best practices and recommend a strategy for the developing network.- Created and tracked a 6-pathway balanced scorecard detailing project timeline and goals against multiple initiatives for network development and management.

Worked with a cross-functional team of MBA students to develop a business plan for this company which provides green consulting services and biodegradable food packaging products. - Designed a global sourcing strategy; pared down potential suppliers, determined pricing, and initiated the contract development process. - Developed central distribution and warehousing plans. - Studied the potential markets for these products and services and devised a marketing plan to target specific market segments.

- Managed the creation of the company website; created and lead various marketing campaigns.- Developed an internal operations manual, solidifying and unifying the company practices.

Mba, Operations

Bachelor Of Arts, Political Science