Liz Dillon Email & Phone Number

Orlando, Florida, Us

With the industry’s #1 Continuous Testing platform, Tricentis is recognized for reinventing software testing for DevOps. Through agile test management and advanced test automation optimized to support 150+ technologies, we provide automated insight into the business risks of your software releases—transforming testing from a roadblock to a catalyst for innovation. The result is accelerated software delivery speed, improved cost efficiency, and reduced business risk.Tricentis is the only vendor to achieve “leader” status in all three top analyst reports (i.e., the “Triple Crown.”) This honor is based on our technical leadership, innovation, and a Global 2000 customer base of 1500+ companies, including global enterprises such as Allianz, ANZ Bank, Cisco, Dolby, Experian, First Data, HSBC, Merck, Office Depot, Samsung, Swiss Re, Starbucks, Telstra, UBS, Vodafone, Whole Foods, and WorldPay. Customers rely on Tricentis to achieve and sustain test automation rates of over 90 percent—increasing risk coverage while accelerating testing to keep pace with Agile and DevOps.Tricentis has a global presence in Austria, Australia, Belgium, Denmark, Germany, India, Netherlands, Singapore, Switzerland, Poland, United States, and the UK.

Glen Allen, Va, Us

-- Established new Customer Marketing function to drive upsell, retention and engagement-- Analyzed revenue opportunity across customer segments and set plan accordingly-- Ran targeted, multi-channel campaigns for product, upsell, event and other initiatives-- Launched new in-product marketing channel, boosting lead gen and product adoption-- Worked hand-in-hand with Customer Ops to roll out rep-enablement processes-- Managed Customer Board of Advisors, including comms, logistics and content-- Led product release comms, coordinating Product, Engineering, Support and Sales-- Developed new quarterly Product Outlook program and all supporting materials-- Owned pre/post comms and customer content track for annual 350+-person conference -- Set up emails, list segmentation and landing pages in Marketo

Glen Allen, Va, Us

-- Implemented inbound marketing framework and content strategy, scaling YOY lead-gen content production by 9.6x and directly contributing to 39% YOY B2B revenue growth-- Developed targeted content and campaigns to support three core B2B segments (e-Commerce, Direct, Customer) across multiple market segments, verticals and personas-- Ramped in-house webinar program, driving +902% YOY influenced bookings growth-- Managed content SEM optimization strategy, growing resources site traffic by 15%-- Identified friction points and partnered with Sales to improve lead follow-up by 218%-- Co-led post-acquisition go-to-market strategy and product marketing efforts-- Directly managed team of in-house, agency, and freelance content/design producers-- + Content and Campaigns Manager responsibilities listed below:

Austin, Texas, Us

-- Led end-to-end execution of Marketing plan that fueled 80% of closed-won deals-- Created and managed editorial calendar for inbound and outbound Marketing efforts-- Owned end-to-end execution of multi-channel marketing campaigns, across email, Web, content, paid, direct mail, social and outbound sales channels-- Defined campaign strategy, including channels, cadence, segmentation, flow, lead management, A/B testing, cross-functional communication and reporting/tracking-- Built automated, multi-touch Sales sequences to minimize rep effort and maximize success of Marketing initiatives -- Ran monthly webinar program, including content creation, speaker coordination, promotion, lead management, sales coordination and auditing-- Led content accreditation efforts with key professional/industry orgs (HRCI and SHRM)-- Helped to implement and continually tweak lead scoring and grading programs-- Continually optimized programs, processes, and content based on data and feedback-- + Content Manager responsibilities listed below:

Austin, Texas, Us

-- Developed conversion-driven content across Web, interactive, webinar, eBook, video, infographic, blog and other content types/mediums-- Created and communicated detailed campaign plans with cross-functional teams-- Managed Direct Sales email marketing programs, including monthly newsletter, re-engagement, nurture and targeted drip campaigns-- Built an online hub for all Sales and Marketing content-- Owned product release comms and content for both customer and internal audiences-- Conducted market research and gathered feedback to continually hone content strategy-- Worked daily in Drupal CMS and Pardot, with light HTML hacking-- Planned annual customer conference comms, including pre/at/post-event strategy-- + Senior Copywriter responsibilities below:

Austin, Texas, Us

-- Created comprehensive library of product marketing and sales enablement collateral-- Built out customer case studies and testimonials for down-funnel validation content-- Researched and wrote all demand gen content and deliverables (emails, webpages, ads)-- Wrote and optimized copy for paid ad campaigns, including PPC, retargeting, social, etc-- Supported Corporate/PR needs, such as bylines, analyst briefings and press releases-- Proofed materials for grammatical accuracy and brand guideline adherence

Austin, Texas, Us

-- Stood up social presence and ran day-to-day execution, growing audience by 1,000%-- Built database and connections with 500+ local, national and industry PR contacts-- Supported three C-Level executives with day-to-day, travel, research and other projects

Bachelor Of Arts, English, Journalism

Education record