Lizzy Johnson Email & Phone Number

Dubai, AE

Global

Vapiano is a franchise Italian restaurant chain, made up of 155 restaurants in 32 countries. It was acquired in 2022 by a group of investors including McWin Capital Partners - a private investment firm in the food service and food technology sector.During my time there, we:- Redefined Brand Strategy and new global customer proposition with Digital customer.

Zanzibar Urban/West, Tanzania

A new luxury hospitality Group – hotels, residences and planned Beach Club in restored heritage buildings.

Dubai, United Arab Emirates

Farmbox is a direct to customer Ecommerce Grocery of organic and premium fresh food and pantry produce. Awarded "Fresh Produce Foodtech of The Year" at The Leaders in Foodtech AwardsI was an Advisor to The Chairman on the business strategy and brand strategy to improve the P&L, then moved to an Executive role as Managing Director to lead the turnaround of.

United Arab Emirates

Deliveroo is the Leading International Food and convenience delivery digital aggregator.During my time there, we delivered:- Direct to consumer and B2B growth initiatives in the Middle East, focusing on market share expansion through consumer value proposition.-Significant market growth and increased consumer engagement in the United Arab Emirates..

Abu Dhabi, United Arab Emirates

Flash Entertainment, now Ethara is a Middle-East Entertainment Company, owned by The Executive Affairs Authority - Miral Asset Management (Etihad Arena, Ferrari World, Warner Bros), Yas Marina Circuit – home of Abu Dhabi F1)During my time, we delivered:- marketing and communication strategies with a customer-centric approach, leading campaigns for ticket.

London / International

Quintessential Brands is one of the largest Independent Spirits Company, where I worked from start-up to 240 employees and positive EBITDAI was a Member of Executive Board. Group Marketing Director (CMO) / Group Strategy & Innovation Director. Full P&L ownership with 3-year EBITDA improvement directive. Core focus in UK, Europe, USA, Australia During my.

UK / International

Globally responsible for Captain Morgan portfolio with P&L accountability, A&P budget £120million. 6th largest spirit brand in the world (10 million+ 9lcs), and No. 2 brand in the rum category. 4th largest Diageo brand, FY14 contributed 29% of total volume growth. 70% volume derived from North America. During my time there, we delivered:- 3-year brand.

Switzerland

Newly created role to develop UEFA as the centre of excellence in sports and entertainment. During my time there, we delivered:- New brand positioning of UEFA, with CSR initiative “say no to racism” and corporate brand identity refresh.- marketing strategy for 6-year period across all competitions. UEFA Champions League value increase from €3.0 Billion to.

Heineken Asia Pacific Breweries, Singapore

Strategic development and global brand growth of portfolio of power brands Tiger Beer and Heineken supported by regional and local brands. During my time there, we delivered:- 3-year global turnaround brand strategy for flagship, Tiger beer - taking a 170 year old heritage brand to the modern day drinker. Repositioning and relaunch in 65 markets in APAC.

Amsterdam / Global

Focus to position Heineken as the market leader in consumer engagement platforms to elevate brand internationalism and preference. During my time there, we delivered:- 3-year sports sponsorship strategy with global activation program:Sport: Globalised and repositioned Heineken’s sports strategy – Olympics 2000 (Sydney 2000) Golf, Grand slam Tennis (US Open.

Fellow, Board Stewardship, Corporate Finance, Leadership,

CMO to CEO Sponsored by McKinsey and Company

Finance

2:1 With Hons, Thesis 'Hydrogen Powered Road Vehicle'

Education record