I'm Lizzy. I currently live and work on Birrabirragal Country and Cammeraygal Country. I’m a marketing and communications specialist with experience in campaigns, strategy, brand development, public relations, social media and copywriting.With a Graduate Certificate in Human Rights, a Bachelor of Communications and a Bachelor of Business, I love putting my knack for communications toward business development and community education.
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Content & Community LeadFreely Jul 2023 - PresentNorth Sydney, New South Wales, AustraliaFreely is a 1% for the Planet travel insurance and safety app. With overseas medical, 24-hour emergency assistance, live chat support and flexible cover you can adjust on-the-go as you need, we're helping tens of thousands of people travel the world safely and freely.Here, I help produce the voice of Freely and inspire our travellers through creative travel content that explores off the beaten track. I look after organic content, campaigns, customer communications, brand communications, community building and how we give back as a business. -
Campaigns Advisor (Contractor)Victorian Government May 2023 - Jun 2023Melbourne, Victoria, AustraliaAs a contractor at the Victorian Department of Education, I worked in Portfolio Communications (Communications Division) on the Teacher Recruitment Campaign 'Teach the Future', contributing to public communications materials, promotional video production and collaboration between communications and policy teams. -
Strategic Communications SpecialistNational Justice Project Feb 2022 - Apr 2023Sydney, New South Wales, AustraliaThe National Justice Project (NJP) is a grassroots not-for-profit legal service fearlessly fighting systemic discrimination. Alongside our courageous clients, we advocate for permanent policy and law reform with the aim to eradicate racial and health discrimination.Some of my work here included:* Develop communications and fundraising strategies * Manage communications and content across platforms (website, eDMs, social media) * Develop strategies for supporter and donor growth * Manage content and develop content strategies for social media* Develop client-centred storytelling content * Produce media material and pitch clients’ stories to national mastheads * Produce and brief visual content to external suppliers * Develop communications strategies for NJP projects (for example, Call it Out First Nations Racism Register) * Manage branding activities * Design and execute successful fundraising appeals * Develop and assist fundraising strategies (for year in advance) * Nurture regular donors and develop strategies for growth and retention * Project manage online donor events * Communicate directly with donors and assist with admin * Engage with major donors and represent NJP at event* Collect and analyse donor and supporter data (via analytics, social media and supporter surveys) * Report on communications and fundraising progress to Board -
Marketing Communications ManagerSmall Giants Jan 2021 - Feb 2022St Kilda, Victoria, AustraliaSmall Giants Academy runs interactive online workshops and deep-dive educational programs to equip leaders for a hopeful future. Some of my work here included:* Produce all communications with the distinct, channel-specific voice* Curate, execute and manage social media content and engagement* Strengthen brand identity via design, communications and social media presence* Drive ticket sales through storytelling, content marketing, advertising and communications * Convert audience members into program participants* Use audience analytics to constantly improve our delivery of communications and storytelling* Develop tailored communications and rewards for our highly engaged community members* Contribute to program schedule * Establish audience segmentation* Work closely with CEO on marketing strategies -
Marketing Communications ManagerDumbo Feather Jan 2021 - Feb 2022St Kilda, Victoria, AustraliaDumbo Feather magazine published conversations with extraordinary people to inspire change-makers around the world.Some of my work here included:* Produce all communications with the distinct, channel-specific voice* Curate, execute and manage social media content and engagement* Strengthen brand identity via design, communications and social media presence* Drive subscriptions through storytelling and communications * Handle marketing and contribute to direction for print issues* Convert audience members into subscribers* Use audience analytics to constantly improve our delivery of communications and storytelling* Develop tailored communications and rewards for our highly engaged community members* Plan and execute advertising partner content * Work closely with advertising partners, organisational partners, collaborators and community members* Work closely with CEO on marketing strategies
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Communications SpecialistStone & Wood Brewing Company Jan 2019 - Jan 2021Byron BayBorn and raised in Byron Bay, Stone & Wood is proudly local and independent, brewing sessionable beer in the Northern Rivers of NSW. Inspired by the idea of creating a village brewery and with the vision of building a conscious business, Stone & Wood strives to brew sustainably and give back to the community. At Stone & Wood, I produced and oversaw editorial and advertising, secure media placements, execute and manage our advertising and marketing plans, produce digital content and contributed to brand ideation, strategy and launches. Some of my work here included:* Write as ‘the voice of Stone & Wood’* Produce on-brand communications for marketing and advertising* Manage advertising/marketing plans* Build and execute PR and content strategies* Support Stone & Wood/inGrained Foundation websites* Build marketing strategies around multiple target audiences* Manage agency and external stakeholder relationships * Work with creative subcontractors to deliver marketing videos and advertising -
Pr ManagerTerracycle Oct 2017 - Dec 2018Surry Hills, SydneyTerraCycle is an innovative recycling company that diverts traditionally non-recyclable waste – such as coffee capsules, cigarette butts and toothbrushes – from landfill, by converting them into durable new products, including garden beds and playgrounds. Operating in 20 countries, and partnered with the world's best-known brands, TerraCycle has recycled 3.7 billion pieces of hard-to-recycle waste, and has raised over US$15.5 million for schools and non-profits through its national consumer-led recycling programs. Some of my work here included:* Generate media exposure for TerraCycle Australia and TerraCycle New Zealand* Pitch TerraCycle to local and national media and television programs * Produce media releases and written collateral * Create and actioning public relations campaigns * Assist with account management and general marketing/communications * Nurture and strengthen brand partnerships and drive results* Carry out national recycling competitions with a small, dynamic team * Manage social media -
Freelance ContributorGlobal Hobo Sep 2016 - Jan 2018SydneyPassionate about grassroots publications that explore the concerns of my generation, I wrote regularly for Global Hobo from 2016 to 2018, covering pop culture, gender and travel.See www.globalhobo.com.au/author/lizzy-keen/ for published work. -
CopywriterNude Creative Jan 2014 - Dec 2015Gold CoastAs copywriter at creative marketing and publishing agency Nude Creative, I worked with a dynamic team of graphic designers and coders to deliver effective and engaging editorial and marketing collateral across a range of industries, including health, lifestyle, events, non-profit, urban development and luxury real estate. Some of my work included: * Delivering feature articles for various client magazines, covering health and fitness, restaurant and hotel reviews, retail spreads, environment, culture and profiles * Completing client, competitor and market research * Writing advertising material across various styles and platforms* Creating and executing social media plans for clients
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Student AmbassadorGriffith University Jan 2014 - Dec 2014Gold CoastSelected as high achiever to represent Griffith University Gold Coast during Open Day and information events. As Go Global Ambassador, I contributed to information sessions for students considering overseas exchange program. Some of my work included:* Engaging with and encouraging prospective students and their families at information events* Promoting Griffith University and explaining degrees at off-campus information events at high schools in the Gold Coast and the Sunshine Coast
Elizabeth Keen Education Details
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Human Rights -
Journalism -
Marketing
Frequently Asked Questions about Elizabeth Keen
What company does Elizabeth Keen work for?
Elizabeth Keen works for Freely
What is Elizabeth Keen's role at the current company?
Elizabeth Keen's current role is Content & Community Lead.
What schools did Elizabeth Keen attend?
Elizabeth Keen attended Curtin Uni, Griffith University, Griffith University.
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