Lance Plachciak Mcim Email & Phone Number

Preston, England, United Kingdom

Leading a team of eight creatives, communicators and developers.

Clitheroe, England, United Kingdom

Achievements• Played a central role in more than doubling the agency’s client base over three years• Increased all social media metrics significantly (including a 25% increase in followers and a 65% increase in engagement) in three years• Led the agency to be shortlisted for 'Campaign of the Year' at the UK Housing Awards for three consecutive years, winning the award in 2022, and subsequently gaining national recognition and coverage in the sector’s leading industry publication, and securing a speaking slot at Europe’s largest sector festival – Housing 2023• Successfully established bid writing as a marketing channel and acquired the sector’s largest organisation as a client (Clarion Housing Group), with a >£1b turnover• Designed and implemented the organisation’s CPD strategy, instilling a culture of continuous learning and supporting colleagues to achieve professional qualifications• Introduced brand-new service provision to the agency, including animation, CGIs, marketing strategy and website developmentResponsibilities• Led the creation, delivery and monitoring of the organisation's marketing and communications function — having full budgetary responsibility to design and implement a thought leadership strategy• Led the establishment, development and maintenance of the organisation's CRM (HubSpot) and website (Wordpress)• Led the delivery of multi-channel, marketing campaigns comprising a full mix of paid, earned and owned channels — including social media, PPC, press, content marketing, direct mail, website, email, bid writing and award submissions• Led the creation of the organisation's continuous professional development (CPD) strategy while embedding a culture of learning within the team• Led and contributed to national client-facing marketing and communications projects, including strategic planning, website redevelopments and campaigns across subject matter including net zero and housing• Reported directly to the Managing Director

Blackburn, England, United Kingdom

Achievements• Reversed a multi-year decline in applications achieving a 25% uptick in HE applicants predominantly from underrepresented groups as part of widening participation• Increased open evening attendance by more than 20% following a multi-year stagnation in visitors• Increased conversion email open and click rates by more than 10% year-on-year through enhanced personalisation• Increased NSS participation rates significantly – achieving an (at the time) record and supporting a 10% increase in student satisfaction through an increased sample size• Successfully managed the College’s highest-profile TV advertising campaign (#MadeForLife) – with coverage on Sky, Virgin Media, ITV, Channel 4 and Channel 5Responsibilities• Led the segmentation, acquisition, conversion and retention of a range of distinct B2C audiences — leveraging a multiple six-figure annual budget autonomously to design and deliver a marketing strategy centred on widening participation• Led the planning and execution of full-mix marketing and communications campaigns including digital, TV, radio, outdoor advertising, content marketing, social media, events, PR and direct marketing to acquire FE and HE students and apprentices• Led the generation of video, audio, photography, social content, press releases, infographics, animations, blogs, emails, webpages, case studies, user-generated content, newsletters, brochures and direct mail• Led the production of campaign reports to measure and communicate the impact of activities to the wider organisation, driving a process of continuous improvement• Led the preparation of market research and competitor analyses to inform situation analysis and strategic planning• Led the management of a wide range of events including award ceremonies, open days and internal events• Line managed a Communications and Content Assistant while serving as a mentor to other colleagues• Reported to and deputised for the Head of Marketing at SLT engagements

Blackburn, England, United Kingdom

Achievements• Played a central role in nearly doubling the organisation’s turnover in less than three years, supporting the business to grow• Organically grew the Amazon channel from a £30k a year revenue stream to more than £200k a year, introducing fulfilled-by-Amazon (FBA) to the business in the process• Created a portfolio of viral product lines that continue to be company bestsellers to this day – including face cushions, novelty aprons and moreResponsibilities• Guardianship of four distinct brands; WheatyBags, The JetRest, HappySnapGifts and British Made Promotional Merchandise• Managed the online B2C and B2B marketing and sales channels including four websites (Drupal CMS), eBay and Amazon• Implemented SEO and digital best practice across four websites, including keyword research, link building and regularly updated content• Led the generation of product photography, video, social media, press releases, blogs and email newsletters• Prepared market research and competitor analysis to inform new product development (NPD) — including cost analysis, pricing structures and prototyping• Reported directly to the Managing Director and line managed a Customer Service Administrator

Level 6 Diploma, Professional Marketing, Merit

Ba (Hons), Media And Communications, 2:1