Laura Rooney Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Creates, implements and manages marketing communications strategies and initiatives at Chamberlain Hrdlicka to increase business and achieve larger market and brand exposure. Responsibilities collateral design and management, public relations, thought leadership generation, website management, social media, design, legal updates/newsletters, advertising and other branding/marketing.

Atlanta, Georgia, United States

At Chamberlain, I work with Shareholders, attorneys, and staff members of the Atlanta Tax Team to develop the vision and strategies required to generate new business development opportunities, influence public perceptions, and maintain a positive brand reputation to support the overall growth and success of the firm.On any given day you can find me editing copy, updating websites, sending the Prose by Tax Pros weekly newsletter, editing podcasts, scheduling speaking engagements… Show more At Chamberlain, I work with Shareholders, attorneys, and staff members of the Atlanta Tax Team to develop the vision and strategies required to generate new business development opportunities, influence public perceptions, and maintain a positive brand reputation to support the overall growth and success of the firm.On any given day you can find me editing copy, updating websites, sending the Prose by Tax Pros weekly newsletter, editing podcasts, scheduling speaking engagements, organizing Atlanta Women in Tax events, running PPC campaigns, researching people, places and things, attempting graphic design, Googling everything, and whatever else crosses my desk. Show less

Atlanta, Ga

Oversees the full scope of assigned client accounts and is responsible for client satisfaction and execution of program deliverables.Measure, track, and report results and adjust programs to continually improve program performance.Assist in the development of strategic marketing plans for each client.Use marketing automation platforms to optimize clients’ lead generation and lead nurturing processes through email campaigns, content marketing, and social media… Show more Oversees the full scope of assigned client accounts and is responsible for client satisfaction and execution of program deliverables.Measure, track, and report results and adjust programs to continually improve program performance.Assist in the development of strategic marketing plans for each client.Use marketing automation platforms to optimize clients’ lead generation and lead nurturing processes through email campaigns, content marketing, and social media channels.Provide ongoing program communications and lead meetings across both internal and client teams, confidently working with all levels of the client and internal organization.Manage relationships with internal team members, contractors and vendors.Coordinate the activities of supporting team members for all client deliverables.Continuously monitors the health of each client relationship, taking appropriate actions to reinforce the positive, and address and reverse any negatives.Conduct and provide insights for various marketing research projects, including areas such as: as SEO, buyer personas, competitor analyses and content audits.Assist with and execute assigned Marsden Marketing initiatives.Participate in monthly contribution to the Marsden Marketing blog, and help develop thought-leadership content pieces for Marsden Marketing. Show less

Atlanta, Ga

Often the first contact the client has with 10Xfive. My role spearheads the development and presentation of high-level marketing, PR and branding strategies for new clients as well as plays a significant role in the onboarding process. Here I have a strong passion for critical thinking and innovation and will infuse this in the client development process, constantly analyzing what is and isn’t working in order to make adjustments.

Atlanta, Georgia

Played a key role in support of CJ's advertisers and the advertisers team. I was responsible for maintaining all client and publisher relationships of behalf of the advertiser and was responsible for creating and executing recruitment and optimization campaigns. I crafted and presented affiliate marketing strategies for each advertiser, and was directly responsible for ensuring the successful execution of that strategy, including managing Account Representatives in their tactical… Show more Played a key role in support of CJ's advertisers and the advertisers team. I was responsible for maintaining all client and publisher relationships of behalf of the advertiser and was responsible for creating and executing recruitment and optimization campaigns. I crafted and presented affiliate marketing strategies for each advertiser, and was directly responsible for ensuring the successful execution of that strategy, including managing Account Representatives in their tactical execution.Responsibilities included:• Recruiting, managing and developing publisher relationships on behalf of advertisers, communicating expectations, sharing best practices, disseminating offers and promotions, and providing account updates to an advertiser's largest/most important publishers.• Building and presenting the advertiser strategy presentations and quarterly business reviews of results.• Identifying new sources of revenue on behalf of advertisers by extending reach through new publisher relationships or optimizing affiliate marketing campaign strategies.• Leading recruitment and optimization components of weekly client calls, documenting and disseminating assigned tasks across client and CJ account teams, and ensuring successful execution of assigned tasks.• Identifying opportunities to better optimize campaign results by interpreting standard and custom reports. Show less

Greater Atlanta Area

In my role as an assistant account executive, I was responsible for the day to day management of five different clients ranging from consumer facing retail projects to business facing clients that focus on commercial real estate, construction and development.This position demanded a lot of focus, attention to detail, timeliness and project management skills.The media relations component of this position taught me how to follow the news cycle and reach out to the right reporters… Show more In my role as an assistant account executive, I was responsible for the day to day management of five different clients ranging from consumer facing retail projects to business facing clients that focus on commercial real estate, construction and development.This position demanded a lot of focus, attention to detail, timeliness and project management skills.The media relations component of this position taught me how to follow the news cycle and reach out to the right reporters at the right time. I was able to position my clients on top with artful messaging and thought leadership pieces. With this experience, I secured interviews for clients in regional, national and trade publications.This position also allowed me to manage social media accounts as well. I have built a social media presence from the ground up for a consumer facing client on Facebook, Instagram and Twitter. I manage the daily posts, ad campaigns, metrics and page maintenance. I also consulted clients on social media best practices including LinkedIn audits, social event creations and company wide social media guidelines. Show less

Duluth, Ga

As Assistant Marketing Manager, I compiled and edited marketing messages for catalogs, flyers, and other promotional items. I also created templates and content for email marketing messages, copy for promo images and coordinate sales across multiple company websites.As a company, we attended many trade shows every year. My position played a large role in securing space, establishing furnishings and logistics for those shows.As Assistant Marketing Coordinator, I performed… Show more As Assistant Marketing Manager, I compiled and edited marketing messages for catalogs, flyers, and other promotional items. I also created templates and content for email marketing messages, copy for promo images and coordinate sales across multiple company websites.As a company, we attended many trade shows every year. My position played a large role in securing space, establishing furnishings and logistics for those shows.As Assistant Marketing Coordinator, I performed various marketing tasks including: Adding new products to the database and multiple websites utilizing HTML, updating existing products, keeping on top of discontinued products, price changes, label changes, and image changes. I communicated with vendors, and research vendor websites for new product details or product changes. Show less

Maintained several contract positions for social media management. These contracts included everything from maintenance updates to fully formed strategies revolving around established and growing businesses.

Buford, Ga

Manage various client’s SEO, conversion tracking, monthly analytics, keyword research and the creation and maintenance of editorial calendars.

As Social Media Manager I maintained and engaged users on multiple social network accounts including Facebook, Twitter and LinkedIn for both Elliott Wave International and The Socionomics Institute. I also helped with the Public Relations channel by securing TV, print, and radio interviews for analysts, builded contact lists and assisted with the planning of events and conferences.Achievements:-Increased fan base on Facebook 300% from 2011 to 2014-Implemented numerous… Show more As Social Media Manager I maintained and engaged users on multiple social network accounts including Facebook, Twitter and LinkedIn for both Elliott Wave International and The Socionomics Institute. I also helped with the Public Relations channel by securing TV, print, and radio interviews for analysts, builded contact lists and assisted with the planning of events and conferences.Achievements:-Increased fan base on Facebook 300% from 2011 to 2014-Implemented numerous successful ad campaigns to targeted audiences -Increased and maintained engagement with our fans Show less

Gained event and hospitality experience with this fast paced, high profile agency. I worked with a team that managed many well-known restaurants and chef accounts in the Atlanta area.

Liason between our chapter and the Atlanta PR professional world, including PRSA and the Young Professionals and College Relations Committee. Assists the President and Vice President when needed. Helps the President run the newly-established student-run firm as Account Director. Also responsible for chapter newsletter.

Responsible for monitoring and reporting news clips for the Chick-fil-A account. Created and maintained monitoring tracker. Worked with TeleClip Monitoring services as well as CisionPoint to calculate PR Values.

Assist Senior Manager of Media Relations in all facets of media/public relations for apparel, gift/home furnishings, LIGHTFAIR and Convention Services. Research media contacts and develop, update and maintain media databases using online research module. Review publications for coverage, develop hit books, draft press releases and assist with publication distribution for major Markets. Assist with photography needs, events and educating/touring media.

Intern for the start up environmental website founded by Chuck Leavell of the Rolling Stones. Gained media relations experience, in charge of local publicity for student correspondents.

Bachelor'S Degree, Public Relations And Marketing

Activities and Societies: VP of Professional Development for the GSU chapter of PRSSA

Certificate In Hospitality Administration, Meeting And Event Planning