Lothar Keppler Email & Phone Number

Karlsruhe

Karlsruhe, Baden-Württemberg, Germany

Restube: 50+ lives saved, 400.000+ users have MORE FREEDOM & WATER SAFETYAs an international growing brand, we develop and market the world’s smallest water safety devices called Restube. Assembled in Germany, it allows water sports enthusiasts to stay safe in the water while providing them ultimate freedom! Next to Restube we offer the smallest certified.

Berlin, Deutschland

Schwalmtal, Nordrhein-Westfalen, Deutschland

Cologne

Heidelberg Area, Germany

• Budget planning, development and execution of marketing strategies and marketing plans.
• Development of promotions and contests for consumers and consultants to drive sales and applications.
• Development of party concepts, sales strategies and training of consultants.
• Development and implementation of online and social media marketing as well as e-commerce.
• Organization and execution of events with up to 2.000 participants and incentive trips.
• Leadership of marketing team and member of management team.

Frankfurt Am Main Area, Germany

Marketing Consulting & Interim Management with emphasis on Brand Building, Marketing Strategy, Brand Management and Retail Presentation.

Stuttgart Area, Germany

• Responsibility for the central development of the trade marketing strategy and its execution in the 7 European markets.
• Development and execution of promotion-calenders, CRM programs, In-Store communication material, merchandising & adjacencies concepts and Store concepts / Shop-In-Shop concepts.
• Leadership for one team member in the head office and functionally guidance of all country teams.

Ingelheim Am Rhein

• Establishment of a working marketing organization and efficient marketing team.
• Responsibility for the development and execution of the marketing strategy and all marketing activities (consumer, POS, PR) in Central Europe (8 markets). Member of the senior management team.
• Leadership of a team of 7 employees.
• Development of the brand identity, the brand positioning and all resulting brand strategies.
• Introduction and establishment of consumer PR with special focus on lifestyle positioning.
• Development and optimization of all Sell-In and POS material (catalogs, promotions etc.).

Geneva Area, Switzerland

• Full P&L responsibility for 10 markets in Europe. First point of contact for 30 franchise partners with 190 restaurants, two brands (Pizza Hut and KFC).
• Leadership of a multidisciplinary team of 7 specialists in the fields of Operations, Marketing, Development and Supply Chain Management.
• Member of the senior management team for the franchise business unit of Europe.
• Special focus on development – growth of existing franchise partners, recruitment of new franchise partners and the opening of new markets. Support of franchisees in the areas of Operations, Marketing and Supply Chain.

London, United Kingdom

• Support of franchise partners of the brands Pizza Hut, Kentucky Fried Chicken and Taco Bell in 16 markets in Europe in all aspects of marketing. The markets included Benelux, Scandinavia, Germany, Austria, Turkey.
• Leadership of a team of 3 people.
• Preparation and successful introduction of the brand KFC in Austria with the opening of the first restaurant in Vienna in 2005.
• Re-positioning test with key Pizza Hut franchise partners in Europe – from a Quick Service Restaurant to an affordable Casual Dining Restaurant.

Düsseldorf Area, Germany

• Responsible for a total sales volume of 65 Mill. Euros and the total marketing budget, leadership of 3 people, member of the senior management team.
• Development and execution of the Annual Operation Plans (AOP) and all resulting plans such as e.g. marketing- and media plan. Strategic planning and positioning of the brand in Germany.
• Leadership of the advertising cooperation of the franchisees (17 franchise partner with 75 Pizza Hut restaurants).
• Responsibility for the development of ATL campaigns, menu management, pricing, research and communication.

Frankfurt Am Main Area, Germany

• Responsibility for the whole consumer marketing in Germany. Translation of the overall brand plan into local marketing activities for all sub-brands.
• Control and management of the A&P budget and all agencies for Germany.
• Responsible for the marketing and budget of all Original Levi's Stores in DACH and the Levi's Flagship Store in Berlin.