Lindsay Pittillo💡 Email & Phone Number

New York City, New York, US

Atlanta, Georgia, US

• Brought in to lead GTM and growth strategy for tech startup clients
• Advised founders on marketing and product strategy for growth
• Led qualitative user and prospect research to help founders achieve product-market fit and scale
• Built positioning, personas, messaging, customer experience (CX) maps and marketing plans
• Audited websites and product pages for opportunities to convert more prospective customers
• Experienced with legal, health tech, B2C, B2B, ed tech, PLG and sales-led models

Philadelphia, PA, US

• Hired to bring SEO in-house and build a team to power organic growth
• Built a marketing experimentation center of excellence
• Drove 585% year over year non-brand organic growth
• Led app store optimization and lifted installs by 55%
• Headed organic market research and discovered marketplace opportunities that helped lead to a new GTM positioning for 2022
• Identified and managed high-ROI launches, organizing a team of writers, SEOs, designers, marketers, developers and analysts

Santa Clara, CA, US

• Engaged to help establish a foundation for successful growth via digital experience
• Accelerated CRO testing by organizing a new, cross-functional Optimization Pod
• Sped SEO content optimization for a $1B share of the business
• Led technical SEO, partnering with developers to implement process improvements and technical fixes

Boise, ID, US

• Engaged to establish the Marketing and Product functions in a growing agency. Created marketing and systems that drove new clients and scaled revenue.
• Improved product-market fit by creating the team's first scalable delivery system that drove both high client satisfaction and operational efficiencies
• Audited the team's marketing strategy and provided product marketing assets and digital strategies for SEO-led growth

Oakland, California, US

I deliver revenue-led testing and organic growth for companies, communities, and organizations. With a track record of long-term engagements and being asked back, I create resourceful marketing plans, website roadmaps, and lead conversion rate optimization. Reliable and thorough, I provided customer and market research, product marketing, demand.

Ashland, OR, US

• Hired to grow a legacy coaching company. Created record growth with team of developers, marketers and designers to launch a new brand, customer experience and website.
• Increased net new monthly revenue by 117% year over year
• Led research, creative, development, integrations and release for a new, innovative website and customer experience
• Secured coverage on NPR's How I Built This podcast, increasing new leads by 300% through Q1 2020
• Established key performance indicators, goals and analytics for marketing

Oakland, California, US

• Managed over $2M in projects, products, and marketing website releases with 100% requirements coverage for SaaS, PaaS, and IoT technology companies, including VMWare, Radius and SoftBank Robotics.
• Presented strategies and facilitated strategic workshops for non-technical teams, including creating two new service products that generated $75K in revenue in 2 months (a design thinking workshop and a strategic.
• Scaled an enterprise account by 33% by delivering technical and design projects
• Exceeded profitability expectations by 40 – 90% by considering efficiency, building a contractor team, and consulting on trade-offs during sprintsExpertise includes:
• Technical project, product, and marketing program management for SaaS, PaaS, and IoT technology companies
• Design direction and light production editing for enterprise tech companies

Armonk, New York, NY, US

• As product manager of all digital experiences, I owned four websites throughout their lifecycles.
• Grew IBM’s revenue $59M by owning SEO, product and new market launches, Optimizely A/B testing and personalization
• Delivered 158% ROI as Product Owner in a Scrum Team by creating backlog and prioritizing an agile roadmap for a quickly-growing tech company
• Brought up contact form conversion by 41% month over month with Optimizely to generate over $37M in new closed opportunities
• Delivered strategic research for new product to CEO, which led to company saving $200K by tabling a non-viable product release
• Led GDPR implementation for 17 global offices, finding a new, compliant lead form approach that outperformed the one I was told to release by over 70%

Larkspur, CA, US

• Owning analytics and database marketing, I managed the CRM for a $25M organization. I improved programs and efficiency by:
• Analyzing revenue and contact data to proactively respond to 100% of fundraisers' questions within 24 hours using expert business analysis and Excel skills
• Ensuring 100% accuracy for every list for campaigns (print and digital)
• Consistently produced 100% QA-passed testing accuracy for landing pages
• Kept data clean and delivered clear documentation for every process so they could be replicated when my consulting engagement ended

Chicago, Illinois, US

I delivered over $100,000 in an hour by building relationships and managing every aspect of a large fundraiser. My strong interpersonal skills led this event to be the second most successful in the entire Northern California-Nevada region, out of 15 new pilot events.

Responsible for growth, I doubled revenue with a new digital learning product for business owners. I tested and launched the product with a lean process in less than two weeks. I established product-market fit, product messaging and closed sales via webinar at an average rate of 14%.I established and managed a wellness service offering, driving growth and.

Planning And Organizational Management

Product Management Certificate

Honors Ba, Cognitive Psychology, Psychology Of Environmental Behavior Change, Statistics

Master Of Business Administration - Mba, Completed All Classes On The Mba Path Within The Mit Opencourseware Library