Lindsay Pittillo💡 Email & Phone Number

New York City, New York, Us

Atlanta, Georgia, Us

Brought in to lead GTM and growth strategy for tech startup clients• Advised founders on marketing and product strategy for growth• Led qualitative user and prospect research to help founders achieve product-market fit and scale• Built positioning, personas, messaging, customer experience (CX) maps and marketing plans• Audited websites and product pages for opportunities to convert more prospective customers• Experienced with legal, health tech, B2C, B2B, ed tech, PLG and sales-led models

Philadelphia, Pa, Us

Hired to bring SEO in-house and build a team to power organic growth• Built a marketing experimentation center of excellence• Drove 585% year over year non-brand organic growth• Led app store optimization and lifted installs by 55%• Headed organic market research and discovered marketplace opportunities that helped lead to a new GTM positioning for 2022• Identified and managed high-ROI launches, organizing a team of writers, SEOs, designers, marketers, developers and analysts • Provided growth insights to writers, marketers, developers, product team and SEOs

Santa Clara, Ca, Us

Engaged to help establish a foundation for successful growth via digital experience • Accelerated CRO testing by organizing a new, cross-functional Optimization Pod• Sped SEO content optimization for a $1B share of the business• Led technical SEO, partnering with developers to implement process improvements and technical fixes

Boise, Id, Us

Engaged to establish the Marketing and Product functions in a growing agency. Created marketing and systems that drove new clients and scaled revenue.• Improved product-market fit by creating the team's first scalable delivery system that drove both high client satisfaction and operational efficiencies• Audited the team's marketing strategy and provided product marketing assets and digital strategies for SEO-led growth

Oakland, California, Us

I deliver revenue-led testing and organic growth for companies, communities, and organizations. With a track record of long-term engagements and being asked back, I create resourceful marketing plans, website roadmaps, and lead conversion rate optimization. Reliable and thorough, I provided customer and market research, product marketing, demand generation, SEO, UX, and analysis.

Ashland, Or, Us

Hired to grow a legacy coaching company. Created record growth with team of developers, marketers and designers to launch a new brand, customer experience and website.• Increased net new monthly revenue by 117% year over year• Led research, creative, development, integrations and release for a new, innovative website and customer experience• Secured coverage on NPR's How I Built This podcast, increasing new leads by 300% through Q1 2020• Established key performance indicators, goals and analytics for marketing

Oakland, California, Us

Managed over $2M in projects, products, and marketing website releases with 100% requirements coverage for SaaS, PaaS, and IoT technology companies, including VMWare, Radius and SoftBank Robotics.• Presented strategies and facilitated strategic workshops for non-technical teams, including creating two new service products that generated $75K in revenue in 2 months (a design thinking workshop and a strategic planning workshop)• Scaled an enterprise account by 33% by delivering technical and design projects• Exceeded profitability expectations by 40 – 90% by considering efficiency, building a contractor team, and consulting on trade-offs during sprintsExpertise includes:• Technical project, product, and marketing program management for SaaS, PaaS, and IoT technology companies• Design direction and light production editing for enterprise tech companies• Wireframe content strategy• Jointly owned programming and facilitation for design thinking workshop• Made several websites from soup to nuts• Present rationale and strategic thinking for audiences of non-technical and non-design leadersProjects included: • Web Rebuilds (Ideation, Research, Design, Development, Production, Testing, Release, Retirement)• Go-to-Market Strategy (GTM)• Product Marketing• UX/Information Architecture• Positioning• Optimization• Brand Creative & Extensions• Advertising/Communications/Marketing• SEO (Search Engine Optimization)• SEM (Search Engine Maximization)

Armonk, New York, Ny, Us

As product manager of all digital experiences, I owned four websites throughout their lifecycles.• Grew IBM’s revenue $59M by owning SEO, product and new market launches, Optimizely A/B testing and personalization• Delivered 158% ROI as Product Owner in a Scrum Team by creating backlog and prioritizing an agile roadmap for a quickly-growing tech company• Brought up contact form conversion by 41% month over month with Optimizely to generate over $37M in new closed opportunities• Delivered strategic research for new product to CEO, which led to company saving $200K by tabling a non-viable product release• Led GDPR implementation for 17 global offices, finding a new, compliant lead form approach that outperformed the one I was told to release by over 70%• Drove organic growth through content strategy and SEO to increase website traffic by 104% year over year• Optimized landing pages to create over 75% more leads• Led SEO strategy that ranked bluewolf.com/dreamforce above all competitors' content in GoogleI consistently exceeded growth goals by prioritizing and implementing global marketing projects. I partnered with cross-functional internal teams to launch products, services, and omnichannel campaigns. I managed content strategy and a team of web developers. A full-stack marketer, I can scope, design, create, and deliver scalable campaigns on a deadline and a budget.

Larkspur, Ca, Us

Owning analytics and database marketing, I managed the CRM for a $25M organization. I improved programs and efficiency by:• Analyzing revenue and contact data to proactively respond to 100% of fundraisers' questions within 24 hours using expert business analysis and Excel skills• Ensuring 100% accuracy for every list for campaigns (print and digital) • Consistently produced 100% QA-passed testing accuracy for landing pages• Kept data clean and delivered clear documentation for every process so they could be replicated when my consulting engagement ended

Chicago, Illinois, Us

I delivered over $100,000 in an hour by building relationships and managing every aspect of a large fundraiser. My strong interpersonal skills led this event to be the second most successful in the entire Northern California-Nevada region, out of 15 new pilot events.

Responsible for growth, I doubled revenue with a new digital learning product for business owners. I tested and launched the product with a lean process in less than two weeks. I established product-market fit, product messaging and closed sales via webinar at an average rate of 14%.I established and managed a wellness service offering, driving growth and consistent full utilization at above-market rates.Always seeking new opportunities to expand, I created a premium brand centered on creating a community that grew exponentially, and then recruited a team to serve customers. I drove growth by innovating digital strategies with effective sales content and events. Thanks to strong lead generation and email marketing skills, I generated over 90 leads per week and converted these leads at an average rate of 33%, bringing time-to-covert for digital leads down to less than 72 hours.Responsible for PR, I have been recognized as a thought leader and contributed to a best-selling book in the field.

Planning And Organizational Management

Product Management Certificate

Honors Ba, Cognitive Psychology, Psychology Of Environmental Behavior Change, Statistics

Master Of Business Administration - Mba, Completed All Classes On The Mba Path Within The Mit Opencourseware Library