At the University of Missouri, my leadership in content strategy bolstered the visibility and accessibility of over 365 online programs offered by the UM System's four distinct campuses. Our focus on SEO, brand alignment and user experience writing facilitated an increase in site visits and program applications.As a copywriter with The Sage Group, my commitment to brand voice and narrative craft played key role in the 2021 Quizlet, Inc. brand refresh and the launch of the company's advertising arm, Quizlet Ads. We crafted messaging that aligned with the brand’s core values, while furthering visibility beyond the education space. With the development of key B2B assets like case studies and data-driven white papers, we raised Quizlet's profile as a premium advertising partner.
Listed skills include Journalism, Creative Writing, Editing, Publishing, and 23 others.