Andrew Kim Email & Phone Number

Seoul, South Korea

Seoul, South Korea

My teams cover all aspects of push, performance, and promotions to scale Queenit.

Seoul, South Korea

Led a team of super capable performance marketers responsible for all acquisition, activation, and retargeting campaigns for the Toss super app.Some highlights: YoY increase in acquisition volume of paid lapsed users by 55%; decreased lapsed user cost-per-acquisition by ~60%; implemented standardized custom client-side analytics tracking.

Seoul, South Korea

(Hyperconnect was acquired by Match Group in 2021)Led ~30 marketers (plus a few analysts) to cover all global user acquisition and retention initiatives for Azar (a global top 10 non-gaming app by revenue). Some highlights: 41% YoY increase in MAU and 67% YoY increase in revenue in Europe; 140% increase in US MAU and 44% increase in revenue in the US within 4 months of relaunch; designed and implemented automation to optimize performance marketing.

Seoul, South Korea

(Delivery Hero operated Yogiyo [요기요] and Baedaltong [배달통] brands at the time. These brands were offloaded to execute the Woowa Brothers acquisition in 2021)Founded the business intelligence team at Delivery Hero Korea and kickstarted adoption of experimentation. Led implementation of mobile marketing attribution, A/B testing, and operational data platform (i.e. data lake, pipelines, marts, and viz).

Seoul, South Korea

(Worked at TMon, a subsidiary of Groupon at the time)Implemented paid marketing and CRM (push and email) best practices.

Seattle, Washington, United States

Led global rollout of marketing analytics platform (Americas and Europe).

Seoul, South Korea

Led all aspects of in-country marketing: paid, push, and promos. Filled multiple in-country leadership roles (business intelligence, engineering, and sales) during extended organizational restructuring.