- Automated lead nurturing and inbound marketing processes, including programming landing pages, chatbots, and workflows that automated the weekly delivery of qualified B2B leads for the sales team.- Managed CRM operations, ensuring data integrity, overseeing reporting, and optimizing the sales cycle.- Optimized sales funnels, implementing personalized and segmented marketing strategies across email, web, and social channels. Led marketing integration of Ads (Google, Meta), SEO, SEM, and social media platforms.- Collaborated cross-functionally with product, sales, support, and content teams to produce multimedia content, including video tutorials, ebooks, and manuals segmented across the buyer’s journey.

Layout and deployment of websites and mobile apps in HTML5, CSS3, Sass, jQuery, etc. Editing mockups and graphics in Adobe XD and Illustrator. Collaboration with teams using Git and Trello.

Led multi-channel bilingual content marketing campaigns for LearnChile.cl (Chilean higher education sectorial brand), building a database of thousands of international student leads through inbound marketing strategies using HubSpot, Mautic, and Mailchimp.

Overall coordination of comms, community management, and support in consulting projects. Technical consultations and digital marketing training for entrepreneurs benefiting from Corfo's tourism development projects in the Valparaíso Region.

Design, manufacturing, and sale of handmade guitar pedals, custom luthier work, and electronic equipment for musicians. Communications on clacpedales.blogspot.com and social media

Managed social media strategies, content creation, community engagement, and analytics for clients including Coaniquem Chile, Wella Pro, Easton Mall, and GAMA Italy. Leveraged data-driven insights to refine content strategies, improve engagement metrics, and increase brand visibility.

Internal and external communications, managed web and social content, SEO for international students, and support during the 2011 student protests

Content management for ViaX and Zona Latina channel's web platforms. Content migration from Movable Type to WordPress.