Head Of Marketing
Current- Automated lead nurturing and inbound marketing processes, including programming landing pages, chatbots, and workflows that automated the weekly delivery of qualified B2B leads for the sales team.- Managed CRM operations, ensuring data integrity, overseeing reporting, and optimizing the sales cycle.- Optimized sales funnels, implementing personalized and segmented marketing strategies across email, web, and social channels. Led marketing integration of Ads (Google, Meta), SEO, SEM, and social media platforms.- Collaborated cross-functionally with product, sales, support, and content teams to produce multimedia content, including video tutorials, ebooks, and manuals segmented across the buyer’s journey.