Imogen Lloyd Email & Phone Number

Nottingham, Gb

Nottingham, England, United Kingdom

As a Trustee at Notts Trans Hub, I’m committed to fostering a supportive and inclusive community. With over eight years of experience in marketing, community building, and event management, I bring a strong background to the Hub. My passion lies in expanding the Hub’s reach, creating learning opportunities, and helping members build lasting connections.

Nottingham, England, United Kingdom

I started with a passion for storytelling and a knack for connecting people. Over the years, I've honed my skills in digital marketing, data analysis, and community building. From launching successful brand campaigns to fostering dynamic online communities, I've done it all with a smile (and a sprinkling of energy drinks).

United Kingdom

Achieved a 39.42% year-over-year (YOY) growth for a major international brand in the UK through a community-driven marketing strategy.Successfully launched and managed an influencer program, recruiting and onboarding 60 brand ambassadors. These ambassadors played a crucial role in expanding brand reach and strengthening brand identity within the UK market.Drove a 40.8% YOY increase in social media followers for a major international brand by implementing new targeted content strategies.Spearheaded brand presence at major events, including MCM Comic Con (7000 stand visits, 1100% daily increase in new users) and the world’s largest magic convention.Developed and launched a limited edition UK card pack to mark the launch of the influencer program. Given free to successful Ambassadors and sold to vendors as a limited item resulting in £10k revenue generated from a marketing activity.Led the most successful Toy Fair in years for Cartamundi UK, showcasing new products and innovations, which resulted in an extensive increase in customers and facilitated numerous new B2B relationship inquiries.Established strong 1-on-1 community engagement initiatives with key influencers and communities for Hro Trading Cards, growing the UK audience.Enhanced brand presence in local gaming stores through tailored marketing strategies, in-store promotions, and community events, leading to increased brand visibility and sales.

United Kingdom

At Heaven Media, a leading Video Game Marketing Agency, I was responsible for multiple facets of marketing strategy. My duties encompassed the development of comprehensive content strategies, the execution of targeted paid media campaigns, and the production of high-quality social media content. I collaborated with some of the most prestigious brands in the gaming sector, creating innovative activations that elevated their market presence.In terms of client relations, I maintained regular communication with key stakeholders to ensure the delivery of contracted services met or exceeded expectations. My expertise in paid social advertising consistently led to improved ROI, achieved through a rigorous process of testing, iteration, and application of industry-specific knowledge. The organic content I produced received commendations from clients and consistently led to high levels of engagement.Operationally, I worked in close coordination with team members to ensure the accuracy and timeliness of deliverables. In my capacity as a line manager, I was also accountable for human resources management, team development, and resource allocation to optimize project outcomes.

Coventry, England, United Kingdom

Museums Trust. I managed the social media and websites for multiple significant UK visitor attractions. As social media manager, I grew and nurtured several online communities simultaneously across a diverse range of interests. I developed organic and paid advertising campaigns for Facebook, Twitter, Instagram, LinkedIn, Google Ads, and YouTube. During the UK’s first COVID-19 lockdown I increased the social media follower count for Culture Coventry sites by over 250% as a result of community curation and engagement campaigns.I have managed and delivered live streams as part of wider marketing campaigns. I was the lead copywriter for all digital advertisements, posts, and website content. I was responsible for developing the online brand identities of all Culture Coventry sites. I scheduled content in advance as part of regular content distribution cycles including working with community influencers. I created content based on current social media trends and memes.

Coventry, England, United Kingdom

Membership Body. I managed digital communications for a non-profit organisation working within the Care Sector. I helped search for and recruit new businesses into the organisation.I arranged quarterly meetings for membership executives and compiled feedback from community contacts. I was in regular communication with sector media, as a result, I wrote press releases and promoted the organisation within mainstream mediaI was in regular communication with CEOs and reported directly to the organisation's Executive Director.

Coventry, England, United Kingdom

Digitisation Archive. I was the lead internal and external Communications Officer for a UK charity within the heritage sector. As part of my role, I conducted a user engagement project to assess external communications with end-users. I developed new communication methods for the charity to disseminate information and guidance to both volunteers and users.

Chester, England, United Kingdom

I worked as a member of bar staff whilst undertaking my MA degree.

Chester, England, United Kingdom

I worked with a team member to create a 12,000 word report on the accessibility of a heritage site for the heritage management company, Big Heritage CIC. The report addressed access issues at the site and contained recommendations on how to improve site accessibility for visually, mobility and learning impaired visitors.

Master Of Arts (M.A.), Archaeology And Heritage Practice, Merit

Bachelor Of Arts (B.A.), Archaeology, 2:1

Activities and Societies: Wrexham Brass Band (First Year) Chester Role-play and Games Society

Education record

3 A-Levels (History, English Literature, ICT) 1 As-Level (Extended Project- History) 11 GCSE grades A-C including Maths, English and Science