Lauren Mcdevitt Email & Phone Number

Asheville, Nc, Us

Asheville, North Carolina Area

Oversees marketing department for Biltmore Farms Hotels and its four properties in Asheville, N.C.

Asheville, Nc

• Marketing Manager for largest hotel group in Asheville, N.C., that includes four worldwide brands (DoubleTree, Hilton, Marriott, Choice)• Maintains brand standards for each Biltmore Farms Hotels property in the forms of marketing and sales collateral, advertising, photography and online presence• Develops marketing strategy while maintaining annual marketing budget• Provides marketing support for internal sales team, consisting of seven sales managers and three sales… Show more • Marketing Manager for largest hotel group in Asheville, N.C., that includes four worldwide brands (DoubleTree, Hilton, Marriott, Choice)• Maintains brand standards for each Biltmore Farms Hotels property in the forms of marketing and sales collateral, advertising, photography and online presence• Develops marketing strategy while maintaining annual marketing budget• Provides marketing support for internal sales team, consisting of seven sales managers and three sales coordinators• Creates online, print and radio advertising through graphic design and copywriting• Oversees digital marketing efforts and maintains content for all primary and secondary websites • Spearheaded the launch of three new vanity websites that generated over 1 million dollars in new revenue in 2014 (BiltmoreFarmsHotels.com, DoubleTreeAsheville.com and HiltonAsheville.com)• Provides monthly Google Analytics and online revenue reports for three vanity websites• Serves a primary media and public relations contact for local, regional and national media inquiries• Oversees all social media channels, including Facebook, Twitter, Pinterest and Instagram• Maintains email marketing database and creates quarterly e-newsletters to promote DoubleTree Biltmore and Hilton Asheville catering and event services• Coordinates photo shoots with various vendors and maintains photography database• Coordinates all promotional items for various trade shows and client gifts• Assists with special events as needed for Biltmore Farms Hotels• Contributes to overall marketing efforts as needed for parent company, Biltmore Farms, LLC.• Serves as liaison to various clients and networking groups Show less

• Partner Relations Manager for a sports multimedia and technology company • Served as the day-to-day marketing and revenue contact for 40 Neulion - Jump TV collegiate partners, including Duke, Princeton, N.C. State, and UNC Rams Club • Assisted in year-to-year revenue growth for all assigned partners • Coordinated the launch of new revenue streams, including online stores, photo stores and premium video channels • Implemented marketing plans and promoted revenue streams for all… Show more • Partner Relations Manager for a sports multimedia and technology company • Served as the day-to-day marketing and revenue contact for 40 Neulion - Jump TV collegiate partners, including Duke, Princeton, N.C. State, and UNC Rams Club • Assisted in year-to-year revenue growth for all assigned partners • Coordinated the launch of new revenue streams, including online stores, photo stores and premium video channels • Implemented marketing plans and promoted revenue streams for all partners, including creating original artwork for websites and e-mail campaigns • Communicated and oversaw implementation of new offerings and services to partners • Assisted with new site design implementation while maintaining each partners’ brand identity• Assisted partners in social media best practices and implementing social media features on official websites • Educated partners on new business development initiatives • Responsible for retaining partners during renewal period • Coordinated advertising campaigns with national sales team • Provided monthly traffic and revenue reports to partners• Trained partners on various aspects of custom content management system • Worked with internal staff on completion of partner projects and requests• Represented company and demonstrated products at industry trade shows Show less

• Promoted in 2006 to newly created position of Coordinator of Creative Services to oversee the League’s print, electronic and interactive media initiatives • Served as webmaster for BigSouthSports.com, enhancing the website's image, functionality and fan involvement • Spearheaded the Big South’s video streaming efforts by initializing the conference’s first premium video site, The Big South EDGE • Coordinated live streaming efforts for over 175 conference events while creating… Show more • Promoted in 2006 to newly created position of Coordinator of Creative Services to oversee the League’s print, electronic and interactive media initiatives • Served as webmaster for BigSouthSports.com, enhancing the website's image, functionality and fan involvement • Spearheaded the Big South’s video streaming efforts by initializing the conference’s first premium video site, The Big South EDGE • Coordinated live streaming efforts for over 175 conference events while creating on-demand content for fans and administrators, and generating new revenue • Designed web content and graphics, including banners and email blasts to promote special events, championships and marketing campaigns • Designer and editor for all publications, including media guides and championship programs • Collaborated with marketing department and member schools to develop promotional artwork while upholding the Big South Conference brand standards • Maintained email newsletter distribution lists • Conference administrator for women’s soccer and tennis • Director for women’s soccer and tennis conference championships • Coordinated public relations efforts of the Big South’s nine member institutions • Media contact for football, men’s soccer, cross country, women’s basketball, and track & field • Wrote and distributed press releases and statistics in a timely manner to local, regional and national media • Maintained list of contacts at media outlets • Coordinated annual football and basketball media kickoff events, as well as media activities at various conference championships • Established working relationship with local, regional and national media, as well as pitched story ideas to increase the publicity of the Big South Conference • Contributed to the design of the Big South Conference’s first interactive multimedia CD-ROM Show less

• Primary media contact for men’s soccer, cross country, field hockey and women’s basketball • Wrote and distributed press releases and game notes in a timely manner to local, regional and national media • Administered the institution’s athletics website • Assisted in game operations and management activities for all sports

• Primary media contact for the nationally ranked Wake Forest women’s soccer and cross country programs and secondary contact for men’s and women’s tennis • Wrote, designed and edited media guides for various sports • Wrote and distributed press releases, statistics and game notes in a timely manner to local, regional and national media • Assistant editor of Kickoff, Wake Forest’s football game day program • Contributed player/team features to game day programs • Assisted in… Show more • Primary media contact for the nationally ranked Wake Forest women’s soccer and cross country programs and secondary contact for men’s and women’s tennis • Wrote, designed and edited media guides for various sports • Wrote and distributed press releases, statistics and game notes in a timely manner to local, regional and national media • Assistant editor of Kickoff, Wake Forest’s football game day program • Contributed player/team features to game day programs • Assisted in the gameday operations of football and men’s and women’s basketball • Member of the Statistics crew for football, men’s and women’s basketball Show less