Leah Mcdougald

Leah Mcdougald Email and Phone Number

Managing Director @ ZoCo Design
Columbus, OH, US
Leah Mcdougald's Location
Columbus, Ohio Metropolitan Area, United States
Leah Mcdougald's Contact Details

Leah Mcdougald work email

Leah Mcdougald personal email

About Leah Mcdougald

Leah is a seasoned Design Researcher with 20 years of expertise, specializing in qualitative research methodologies and innovation. She excels in translating consumer insights into actionable design solutions, focusing on both emotional and functional aspects.With a degree in Sociology and Women's Studies from The Ohio State University, Leah's early career in the non-profit sector involved leading empowerment courses for survivors of abuse, shaping her commitment to understanding human needs. Her journey led her to the forefront of design research, conducting international ethnographic studies in Asia and Europe, providing a global perspective to her work.In 2014, Leah founded McDougald Research, reflecting her entrepreneurial spirit and dedication to advancing the field. Her extensive experience includes collaborating with Fortune 500 companies, where she leverages her skills in qualitative research to uncover valuable consumer insights and inform design strategies.Beyond her role as a sought-after expert, Leah is actively engaged in public speaking, guest lecturing, and mentoring, contributing to industry development and fostering the growth of emerging professionals.Connect with Leah for a practical and empathetic approach to design research, enriched by years of experience and a proven track record of delivering impactful insights for clients in various verticals.

Leah Mcdougald's Current Company Details
ZoCo Design

Zoco Design

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Managing Director
Columbus, OH, US
Website:
zocodesign.com
Employees:
15
Leah Mcdougald Work Experience Details
  • Zoco Design
    Managing Director
    Zoco Design
    Columbus, Oh, Us
    View
  • The Women'S Fund Of Central Ohio
    Board Member
    The Women'S Fund Of Central Ohio Jul 2023 - Present
    Columbus, Ohio
    Proudly serving as a board member for The Women's Fund of Central Ohio, I am dedicated to supporting the organization's mission as a lever for social change through advocacy and grantmaking.
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  • Mcdougald Research
    Design Research Strategist, Owner
    Mcdougald Research May 2014 - Present
    North America
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  • Design Central
    Director, Design Research
    Design Central Aug 2012 - Jun 2014
    As the Director of the Design Research department, I led the team that is responsible for championing a human-centered design process that both inspires and influences the design of future products and experiences. As a team, we planned, designed, conducted, and delivered actionable insights to inform product strategy, marketing, and design decisions. Other responsibilities/passions included:Contributing to business development efforts to help "sell" the design research offeringHelping to acquire talent when needed (for design research primarily)Serving as client liaison on research projectsCreating / shaping proposals for design research and strategy work by estimating hours, availability, cost and methodsLeading innovation sessions, as well as internal and external brainstorm sessionsHelping to shape the design research offering at Design Central moving forwardResponsible for providing strategic leadership and professional mentorship to direct report(s) as well as other peers if neededRepresenting Design Central to the design research community
  • Austin Center For Design
    Guest Lecture
    Austin Center For Design 2010 - 2014
    Austin, Texas Area
    Guest lecture on Principals of Participatory Design Research Methods & Qualitative Research Analysis
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  • Gsw Worldwide
    Engagement Strategist
    Gsw Worldwide Apr 2011 - Aug 2012
    Columbus, Ohio Area
    As an Engagement Strategist I work to create authentic involvement and participation with a Brand’s purpose to help achieve the goals of the marketing plan.
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  • Lextant
    Senior Design Researcher
    Lextant 2008 - 2011
    Columbus, Ohio Area
    Senior Consultant; responsible for leading national and global design research efforts that fed innovation and design from a global perspective; managed successful client relationships and contributed to new business developments
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  • Lextant
    Design Research Associate
    Lextant Oct 2004 - Apr 2008
    Columbus, Ohio Area
    Consultant; plan and conduct research that feeds innovation and design.
    View
  • Impact Safety Programs
    Intern & Assistant Instructor
    Impact Safety Programs Jan 2000 - Aug 2002
    Assistant instructor for beginner empowerment classes. Created and implemented business development strategies for promotion of the programs and services. Conducted follow up research to learn success statistics following completion of empowerment courses.

Leah Mcdougald Skills

Ethnography User Experience Design Thinking User Centered Design Participatory Design Design Strategy Qualitative Research Brand Development Market Research Usability Testing User Interface Design Marketing Strategy Digital Marketing Public Speaking Strategic Planning Digital Strategy Research Design Research Strategic Thinking Analysis Indesign Consumer Insights Information Architecture Information Design Adobe Creative Suite Idi Qualitative Moderation Focus Groups Team Building Social Media Healthcare Data Analysis Heuristic Evaluation Dynamic Brainstorm Facilitation Client Relationship Building Client Engagement Design Methodology Customer Engagement Interactive Strategy Excel Powerpoint Organic Synthesis Ideation Consumer Behavior Personas Translation Customer Relations Creative Problem Solving Customer Experience Social Networking Mobile

Leah Mcdougald Education Details

Frequently Asked Questions about Leah Mcdougald

What company does Leah Mcdougald work for?

Leah Mcdougald works for Zoco Design

What is Leah Mcdougald's role at the current company?

Leah Mcdougald's current role is Managing Director.

What is Leah Mcdougald's email address?

Leah Mcdougald's email address is lm****@****ail.com

What schools did Leah Mcdougald attend?

Leah Mcdougald attended The Ohio State University, University Of Kentucky, The Ohio State University.

What are some of Leah Mcdougald's interests?

Leah Mcdougald has interest in Social Services, Travel, People.

What skills is Leah Mcdougald known for?

Leah Mcdougald has skills like Ethnography, User Experience, Design Thinking, User Centered Design, Participatory Design, Design Strategy, Qualitative Research, Brand Development, Market Research, Usability Testing, User Interface Design, Marketing Strategy.

Who are Leah Mcdougald's colleagues?

Leah Mcdougald's colleagues are Natalie Wilson, Anna Klatt, Ellie Koewler, Gabriela Acosta, Ethan Newburger, Bekir Pekgöz, Eric Trimble.

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