Lori Mckellar Email and Phone Number
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I've led successful product positioning and messaging development, global product launches and marketing campaigns for hybrid and SaaS B2B software companies, increasing brand awareness and revenue. My experience spans from single product early startups to fast growing scale-ups to large global enterprises.I am experienced in marketing AI, analytics and automation to help clients uncover insights, streamline processes, and simplify the complexities of compliance, risk management and cyber security. My strength is in understanding market and buyer needs, messaging and positioning and aligning stakeholders to drive growth initiatives. I've also contributed to strategic initiatives including corporate rebranding, securing venture capital, and executing mergers and acquisitions.As a strategic thinker with a tactical bent, an eye for details and strong communication skills, I excel at leading teams, working collaboratively, managing multiple priorities, and distilling complex information into clear messages and go-to-market strategies that drive company growth in dynamic markets.MARKETING SKILLS: Go-to-market (GTM) Strategy · Buyer Personas · Buyers’ Journey · Competitive Intelligence · Analyst Relations · Messaging & Positioning · Content Strategy · Sales Enablement · Product Launches · Demand Generation · Customer Marketing · Channel / Partner Marketing INTERPERSONAL SKILLS: Leadership · Cross-functional leadership · Influence and Alignment · Collaboration · Communication · Teamwork · Problem Solving · Mentorship and Coaching · Organization · Project Management
Compyl
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Head Of Product MarketingCompyl May 2024 - PresentNew York, Ny, UsSetting the foundation to grow and scale the product marketing function within a fast growing SaaS company. Founded by CISOs & InfoSec experts, Compyl provides a simpler and integrated way to manage risk and security.
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Vice President MarketingRiskoptics Aug 2023 - Sep 2023San Francisco, California, UsAdjusted marketing strategy and budget to refocus on GRC and meet new business objectives; delivered updated marketing plan to meet 2023 pipeline goals -
Senior Director Product MarketingRiskoptics Aug 2021 - Aug 2023San Francisco, California, UsHired to build out the product marketing function including analyst relations and competitive intelligence for GRC company repositioning to focus on cyber risk management and launching a new suite of SaaS applications for mid-market organizations.An effective player-coach who developed, validated and trained on buyer personas, mapped the buyers' journey, did competitive research to enable differentiated messaging and positioning, collaborated on content, created presentations, conducted sales enablement and enabled demand generation campaigns. I developed the first company-wide launch process. I also led analyst relations resulting in expanded engagements, report inclusions and mentions with Gartner, Forrester and IDC. Manager of one direct report.
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Sr. Director Product Marketing, Advanced Tech (Ai, Analytics, & Automation)Opentext Feb 2020 - Aug 2021Waterloo, On, CaExpanded my role to lead product marketing for a newly combined division called Advanced Technologies, a combination of the artificial intelligence (AI) and analytics business and the low-code application development and digital process automation business. The AI product portfolio included text mining (NLP and NLU), predictive analytics, machine learning, analytics and data visualization. I collaborated with product, marketing and sales leads across divisions to create sell through opportunities by integrating AI technologies into multiple offerings. Launched first cloud-based, AI application to uncover and address high-risk content across business applications and systems. -
Senior Director Product Marketing, Low-Code & Process AutomationOpentext Apr 2018 - Feb 2020Waterloo, On, CaPromoted to lead product marketing for the digital process automation business unit focusing on low-code application development, case management and process automation. Focused on industry-specific use cases to drive revenue. Campaigns focused on both new logos and cross/upsell within installed base.
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Director Solutions Marketing, Life SciencesOpentext Jan 2017 - Apr 2018Waterloo, On, CaEMC divested the enterprise strategy group to OpenText in January, 2017. Post acquisition, I assessed the product overlap and determined go-to-market motions for multiple direct and partner sales teams. Significantly expanded global lead generation efforts (both online and offline) working collaboratively with regional field marketing and sales leaders.
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Director Solution Marketing, Life SciencesDell Emc 2013 - 2017Round Rock, Texas, UsChosen to create the global marketing strategy for life sciences and significantly increased year over year revenue. Created buyer personas, initial messaging, content, sales playbook and campaign strategy for five solutions within OpenText Documentum for Life Sciences focused on clinical trials, regulatory submissions and quality and manufacturing. Recognized by IDC in the report, "Top 10 Software Vendors in Life Sciences" for the first time. -
Director Product Marketing, Enterprise Content Management And GovernanceDell Emc 2009 - 2013Round Rock, Texas, UsPromoted to Director with responsibility for EMC’s content and governance portfolio and managed team of five. First in division to negotiate inclusion in corporate GRC campaign, team worked cross-functionally to sell through other sales teams. Served on ediscovery acquisition due diligence team and helped to integrate messaging and go-to-market activities post-acquisition.
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Senior Product Marketing Manager, Compliance, Ediscovery, And ArchivingDell Emc 2007 - 2009Round Rock, Texas, UsPivoted from field marketing and promoted into product marketing. My background working in heavily regulated industries was a good fit for the compliance, legal eDiscovery and archiving business. Strong cross-functional work was required in a heavily matrixed environment. First in software division to negotiate inclusion into corporate Governance, Risk and Compliance (GRC) campaign.
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Senior Manager North American Field Marketing, Enterprise Content Division (Ecd)Dell Emc 2003 - 2007Round Rock, Texas, UsIn 2003, EMC acquired Documentum in a $1.7B acquisition and created the enterprise content division (ECD.) During this time, I managed and grew the team from 3 to 7 field marketers developing pipeline for both geographic and named account sales executives. Created programs that influenced every $1M+ enterprise deal and increased leads by 20%.
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Field Marketing Manager, DocumentumDocumentum 2001 - 2003Hired to help drive pipeline for enterprise and geographic sales teams in the Northeast region. Lead generation efforts were focused on both new account acquisition and cross-sell/ up-sell within the existing customer installed base.
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Manager, Analyst Relations & International CommunicationsKana Software Inc. 2000 - 2001Santa Clara, Ca, UsJoined as Product Marketing Manager, eService, Servicesoft Technologies where I created a proposal template, populated the RFP knowledge base and created product reviewers guides and market trend summaries. Broadbase acquired Servicesoft and I moved to the corporate communications team to manage international PR. When Kana acquired Broadbase, I helped select the new International PR network and was a presenter for the agency vision and product training tour.
Lori Mckellar Skills
Lori Mckellar Education Details
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Mit Sloan School Of ManagementArtificial Intelligence: Implications For Business Strategy -
Bentley University - Mccallum Graduate School Of BusinessMarketing
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University Of Rhode Island - College Of BusinessMarketing
Frequently Asked Questions about Lori Mckellar
What company does Lori Mckellar work for?
Lori Mckellar works for Compyl
What is Lori Mckellar's role at the current company?
Lori Mckellar's current role is Product Marketing Leader | GTM Strategist | PMK Quarterback | Calling the plays that align business goals, customer needs and product value.
What is Lori Mckellar's email address?
Lori Mckellar's email address is lo****@****abs.com
What is Lori Mckellar's direct phone number?
Lori Mckellar's direct phone number is +161759*****
What schools did Lori Mckellar attend?
Lori Mckellar attended Mit Sloan School Of Management, Bentley University - Mccallum Graduate School Of Business, University Of Rhode Island - College Of Business.
What skills is Lori Mckellar known for?
Lori Mckellar has skills like Product Marketing, Demand Generation, Go To Market Strategy, Enterprise Software, Sales Enablement, Product Launch, Marketing Strategy, Marketing, Cross Functional Team Leadership, Messaging, Solution Selling, Lead Generation.
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