Luke Edwards Email & Phone Number

London, England, Gb

Crawley, England, United Kingdom

• Manage all marketing communications across Bentley, Aston Martin & McLaren, adhering to strict manufacturer guidelines.• Organise small to large-scale events from start to finish with customer experience as the key focus.• Responsible for upskilling and supporting other marketing executives.• Built new project management workflow within Asana from the ground up based on a variety of working behaviours to improve collaboration across 3 separate teams. • Provide extensive briefs to agencies and colleagues for new campaigns, often with mock-ups created by myself to help visualise the goal and speed up design processes.• Create high quality content for use across the website, paid and organic social media. Examples include photography, blog post creation, SEO-optimised webpage contentand engaging email copy.• Analyse monthly & quarterly results from recent campaigns and events, including Google Analytics reporting, paid social reporting and event conversions.• Pitched ideas for more sustainable business practices to directors which have since been intertwined with Harwoods’ company ethos.

Nottingham, United Kingdom

After only a few months of working at Sandicliffe, I became solely responsible for all marketing communications under the New Ford vehicles division of Sandicliffe Motor Group (10 dealerships, 3 New Ford vehicles locations). My role required me to manage & oversee all marketing communication channels, including paid & organic social media, email & direct mail marketing, Google PPC ads, physical POS and events. Other regular responsibilities included:• Pitching quarterly presentations to senior managers for upcoming marketing communications and sales events based on Ford UK’s marketing program• Providing extensive briefs, directing along the way and reviewing all content, graphic designs, web page layouts and paid advertising for the Ford franchise• Managing all Sandicliffe Ford partnerships and sponsorships to improve our local exposure, including local sports teams and charities• Managing and building relationships between other departments for a more effective work collaboration• Working directly with web development team to optimise our online experience based on current digital trends• Regularly create presentations to pitch new ideas to the wider team to improve our online presence, factoring in UI, UX and SEO best practices.

Nottingham, United Kingdom

Plymouth, United Kingdom

Plymouth, United Kingdom

I completed my placement as the marketing intern at Honest Coffees, taking full responsibility of all marketing communications online and offline. Working as part of a small team taught me the value of communication and teamwork for an effective work environment. My incredibly varied role enhanced my skills and brought me experience in a number of forms including:- Digital marketing management with the revamping of our current social media position with interesting new content whilst monitoring its performance- Content creation for our weekly newsletter with new blog posts, one of which was featured in Forbes- Website design & optimisation- Website copywriting - Promotional material design- Promotional material copywriting - Competitor analysis within the industry- Market research for potential new business ventures- A wide range of CRM, both over online platforms and face to face- Phone consultations for our range of products & services- Managing the sales process from start to finish on many of my own deals- Account management for some of our larger clients- Liaising directly with suppliers, establishing solid relationships for ongoing business- Logistical management for distribution of our products and installation of machines for multi-site deals- Weekly financial reviews based on company performance- Invoice management, both of clients and suppliers- Attending supplier events to establish new connections for the company- Interviewing and screening for potential new team members- Training new team members on systems, product knowledge and internal processesAfter being offered a role promotion to managing day to day operations, I was solely responsible for the on-boarding of new customers by handling logistics and all customer relationships.Throughout my placement I have exceeded expectations and have subsequently been offered an extended placement through summer and my final year of university to fit around my timetable.

Plymouth, United Kingdom

Derby, United Kingdom

Bachelor Of Science (Bsc), Marketing

Computer Science, Maths, Physics, Economics

Activities and Societies: Treasurer