Manager Licensing & Consumer Products
CurrentManages current Apparel and Headwear Licensees. Assists on-site track merchandising group with planning and product assortment in all categories as all NASCAR owned tracks and events. Evaluates new NASCAR licensing opportunities to grow NASCAR as a league. Educates new licensees on best practices to set up new avenues for success, for both NASCAR and the Licensees. Works closely with NASCAR Teams to bring team and driver product to market. Collaborates with licensees to identify new selling opportunities both within the league's industry and within the wider retail industry as a whole.