Leah Friedman
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Leah Friedman Email & Phone Number

Manager, Licensing & Consumer Products | NASCAR, Inc. at NASCAR
Location: Charlotte, North Carolina, United States 10 work roles 2 schools
1 work email found @dyehardfansupply.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Manager, Licensing & Consumer Products | NASCAR, Inc.
Location
Charlotte, North Carolina, United States
Company size

Who is Leah Friedman? Overview

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Quick answer

Leah Friedman is listed as Manager, Licensing & Consumer Products | NASCAR, Inc. at NASCAR, a with 1653 employees, based in Charlotte, North Carolina, United States. AeroLeads shows a work email signal at dyehardfansupply.com and a matched LinkedIn profile for Leah Friedman.

Leah Friedman previously worked as Manager Licensing & Consumer Products at Nascar and Buyer at Dyehard Fan Supply. Leah Friedman holds Bachelor'S Of Science, Fashion Merchandising from Meredith College.

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Email format at NASCAR

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{first}{last}@dyehardfansupply.com
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Profile bio

About Leah Friedman

Licensing Manager, skilled at identifying key product drivers and storylines to increase engagement and bring new fans and shoppers to the industry. Effective and efficient buyer and merchandiser with a passion for the apparel and textile industries. Experienced retail store manager with strong communication and organizational skills. BS in Fashion Merchandising with minors in Marketing and Interior Design. Core values of integrity, responsibility, and creativity. Always looking for new opportunities to grow and learn new skills. Specialties: Retail Selling Analysis, Profitability and Product Analysis and Merchandising, Sports Licensing, Advanced PLM system experience, Mastery of multiple POS Systems, Team Building/Leading, Customer Service, Microsoft Office and Teams Skills

Listed skills include Fashion, Sewing, Customer Service, Visual Merchandising, and 30 others.

Current workplace

Leah Friedman's current company

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NASCAR
Nascar
Manager, Licensing & Consumer Products | NASCAR, Inc.
daytona beach, florida, united states
Website
Employees
1653
AeroLeads page
10 roles

Leah Friedman work experience

A career timeline built from the work history available for this profile.

Manager Licensing & Consumer Products

Current

Charlotte, North Carolina, United States

Manages current Apparel and Headwear Licensees. Assists on-site track merchandising group with planning and product assortment in all categories as all NASCAR owned tracks and events. Evaluates new NASCAR licensing opportunities to grow NASCAR as a league. Educates new licensees on best practices to set up new avenues for success, for both NASCAR and the Licensees. Works closely with NASCAR Teams to bring team and driver product to market. Collaborates with licensees to identify new selling opportunities both within the league's industry and within the wider retail industry as a whole.

Jun 2023 - Present

Buyer

Purchased licensed sport products (apparel, headwear, hard lines) for 15+ NCAA D1 schools for retail selling in venue, in store, and online. Planned and bought product assortments based on selling, inventory, and open to buy budget. Special focus on Championships and Hot Market opportunities and school-specific, hyper-local collections. Trained new team members on operational processes. Worked cross functionally with Accounting, Finance, Ecommerce, Warehouse, and On Site teams to ensure timely release of products and proper delivery and payment.

Sep 2021 - Jun 2023

Merchandising Manager

Greensboro, North Carolina

Created and maintained seasonal merchandise plans for multiple hosiery/legwear lines from line conception through retail launch. Worked on internally owned brands as well as private label brands for other retailers. Worked cross-functionally with Sales, Design, Marketing, Sourcing, and external merchants to ensure the right product was developed at the right time for the right price. Managed 3+ lines per season each with specific customer needs. Specific focus on maintaining internal gross profit and new technologies in hosiery market. Wrote SOPs and trained new team members.

Feb 2020 - Sep 2021

Assistant Merchandiser

Greensboro, North Carolina

Assistant Merchandiser

Mar 2017 - Aug 2017

Store Manager

Cary, North Carolina

Managed daily operations; hired, trained, and managed all employees; ordered new product to supplement inventory; designed weekly schedule based on store needs; processed bi-weekly payroll; designed and implemented floors sets; assessed inventory needs and adjusted buying habits of employees; produced and analyzed weekly reports on sales, inventory, and franchise royalties; acted as a liaison with local schools to find new employees; maintained loss prevention standards; conducted daily audits of cash and card transactions

Aug 2015 - Mar 2017

Merchandiser/Buyer

Garden Supply Company

Bought home décor and gift merchandise for store, managed part-time employees, received merchandise, took special orders for customers, acted as a liaison between vendors and the store (placing orders, issuing credit memos, etc), performed opening/closing store duties including balancing registers, managed Facebook, Instagram, Twitter, Pinterest, and store website, experienced in inventory management, ran weekly and monthly reports to track sales and inventory by season, designed a successful customer reward program, built displays and participated in store design

Jul 2014 - Jun 2015

Keyholder

Plato'S Closet

North Carolina

Cashier, Customer Service, Stocking the floor, Buying clothing for the store, Opening/Closing Store and Registers, Delegating tasks to sales associates, Working with management team to ensure a productive workplace and satisfy customers, Dressed mannequins, Designed displays.

May 2012 - Jan 2014

Sales Associate

Communicated/helped with customers. Worked at Point-of-Sale. Cleaned/Organized fitting rooms, sales floor and shoe department. Selected styles and dressed mannequins for store windows.

May 2011 - Jan 2012

Cashier

Evos Feels Great Fast Food

Worked at Point-of-Sale. Cleaned eating areas and restrooms.

Jun 2008 - Aug 2008
Team & coworkers

Colleagues at NASCAR

Other employees you can reach at nascar.com. View company contacts for 1653 employees →

2 education records

Leah Friedman education

Bachelor'S Of Science, Fashion Merchandising

Activities and Societies: Honors Program, Dean’s List, Meredith Fashion Association, Kappa Omicron Nu Honor Society for Health and Human.

High School Diploma, Four-Year University Pathway

East Chapel Hill High School

Activities and Societies: Family Career Community Leaders of America (President 2009-10), Four Years Varsity Softball (Captain 2009-10).

FAQ

Frequently asked questions about Leah Friedman

Quick answers generated from the profile data available on this page.

What company does Leah Friedman work for?

Leah Friedman works for NASCAR.

What is Leah Friedman's role at NASCAR?

Leah Friedman is listed as Manager, Licensing & Consumer Products | NASCAR, Inc. at NASCAR.

What is Leah Friedman's email address?

AeroLeads has found 1 work email signal at @dyehardfansupply.com for Leah Friedman at NASCAR.

Where is Leah Friedman based?

Leah Friedman is based in Charlotte, North Carolina, United States while working with NASCAR.

What companies has Leah Friedman worked for?

Leah Friedman has worked for Nascar, Dyehard Fan Supply, Kayser-Roth Corporation, Plato'S Closet, and Garden Supply Company.

Who are Leah Friedman's colleagues at NASCAR?

Leah Friedman's colleagues at NASCAR include Erik Beer, Howie Disavino Iii, Gary Lemon, Cj Mclaughlin, and Chrisitian Guzman.

How can I contact Leah Friedman?

You can use AeroLeads to view verified contact signals for Leah Friedman at NASCAR, including work email, phone, and LinkedIn data when available.

What schools did Leah Friedman attend?

Leah Friedman holds Bachelor'S Of Science, Fashion Merchandising from Meredith College.

What skills is Leah Friedman known for?

Leah Friedman is listed with skills including Fashion, Sewing, Customer Service, Visual Merchandising, Fashion Buying, Microsoft Office, Apparel, and Trend Forecasting.

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