Lisa Roca Email & Phone Number

Serving as an integral part of the BETAH communication team, supporting the Administration for Community Living government contract in promoting their brand, services, and mission. Providing comprehensive communication services for developing and implementing marketing materials, social media, brand guidelines, and website enhancements.

Improved internal and external communications by partnering with clients to develop digital strategies, communication plans and Google Analytics reports. Applied design, editorial, and project management skills to produce annual reports, fact sheets, outreach resources, and monthly print newsletters. Managed the functionality and content for the website www.browndowntown.org, social media, and weekly e-newsletters to communicate client initiatives that impact the local community. Redesigned, launched and maintained the website www.catonsvillepres.org, improving the design, performance, and user experience to attract members, donors, educators, and public engagement.

Baltimore, Maryland Area

Created and executed marketing, advertising, photography and media relations to broaden awareness of Blue Water Baltimore’s programs and priorities. Crafted the annual report, end of year appeal, website blog posts, social media, fact sheets, and event invitations to assist fundraising activities and support the $4.6 million annual budget. Redesigned, developed and maintained the Blue Water Baltimore website www.bluewaterbaltimore.org, including implementation of usability protocols, and writing, editing and optimization of content. Worked with leadership, staff, and board to recognize communications opportunities and solutions, then defined and executed appropriate strategies to support them. Advanced the mission priorities, engaged with media, and oversaw the communications budget, event planning and messaging of brand identity.

Baltimore, Maryland Area

Designed a wide range of marketing materials to assist a client with their program expansion into six new locations. Reviewed and prioritized incoming projects, coordinated with clients, and executed designs while adhering to a tight budget. Produced corporate collateral and program brand logo to promote company services.

Baltimore, Maryland Area

Assisted in leading the communication department in expanding outreach through creating local and national advertisements, event invitations, fact sheets, brochures and brand identity. Produced article content and photography for the quarterly newsletter and the website www.vanebrothers.com to share objectives and achievements with employees and customers. Organized and hosted a wide variety of business events, team workshops and client parties that engaged customers and built brand awareness. Collaborated in communications planning, budget, and marketing timeline.

Columbia, Maryland

Managed content updates and graphic design for local and national fact sheets, event invitations, project and program profiles, and officer bios. Collaborated with departments and local offices to produce electronic newsletters and fundraising communications. Created partnerships with associated vendors and freelancers, and determined timelines and budgets on print jobs for distribution of national mailings, including the annual report, holiday card and annual conference materials. Managed the daily review, maintenance and webpage development of the Enterprise Community Partners website www.enterprisecommunity.org and collaborative website www.greencommunitiesonline.org, including implementation of branding, design and usability protocols, and writing, editing and optimization of content.

Edgewood, Maryland

Developed marketing and advertising strategies to attract new homebuyers, assembled market demographics summary reports and provided project support on organizing, budgeting and scheduling. Managed vendor relationships and maintained marketing and sales materials for community sales offices and selection centers.

Washington D.C. Metro Area

Designed and edited recruitment brochures, publications, capital camp campaign materials and content for the website www.gscnc.org. Drafted and implemented the placement of public service announcements and press releases in local media outlets. Developed marketing materials for the Girl Scout cookie sale in Washington, DC, which reached more than $4 million in sales.