Create, execute and manage cross-functional, enterprise-wide acquisition marketing initiatives with strategic partners. Lead cross-functional teams comprised of Consumer Marketing, Brand Marketing, Local Marketing, Activation Marketing, Content Marketing, Business Intelligence, Enterprise Sales, Finance, PR, Corporate Responsibility, Foundation, and Legal. Develop direct to consumer go-to-market plans for key segments and/or with strategic partners driving share of market and purchase intent. Key segments include: Latino, African American, Young Adult and College. Sponsorships across NBA, NFL, NHL, NASCAR, Gaming, MLS, and Music.

Directed multiple teams in the Corporate Brand Marketing and Consumer Field Marketing including Digital Marketing, Social Media, Influencer Marketing, Go-to-Market, Integrated Marketing, Content Partnerships, Brand Partnerships, OEM Partnerships, and Experiential Marketing including a mobile marketing fleet. Developed and maintained strong relationships across various teams ensuring clear communication of opportunities and alignment on deliverables. Developed strategic and tactical plans from hyper-local digital advertising, promotional and micro-segment marketing campaigns to national brand campaigns that increased market share, improved customer satisfaction, increased NPS and delivered positive marketing ROI. Led a team of nine plus external agencies and vendors in the day to day management of media and advertising planning and production.

ymarketing is a privately-held digital marketing and media agency with approx. $60 million in annual revenues. Responsible for a $20M account encompassing four United Healthcare Medicare & Retirement products - Medicare Advantage, Prescription Drug Plans, Community & State and Medicare Made Clear. Interfaced with clients on a daily basis to develop a deep understanding of their industry, business needs and individual goals which led to the architecture of an overarching strategy and tactical plan for digital media and advertising need spanning websites, landing pages, SEO/SEM, paid media, display media, social media and creative development. Led account team of three in the overall project management and development of strategic planning, competitive reviews, digital intelligence projects, media planning and budget management & forecasting in order to successfully deliver against key performance indicators. • Drove organic growth production opportunities in excess of $2M • Increased media spend 13% YoY based on strategic recommendations • Focused on improving legacy client relationship and trust while supporting client CMO expectations for 30% increase in digital media effectiveness

IN Marketing Services is the marketing division of Advantage Sales and Marketing, the largest privately-held Sales and Marketing Agency in North America. Our focus is on what our clients care about most: connecting with consumers, influencing buyer behavior and driving sales. We have years of experience in consumer & shopper marketing, experiential marketing, multicultural marketing, digital and social media and custom content curation. Managing a $12M account of six national programs comprised of a 60+ person team and 16 client contacts. Improved interdepartmental processes between Finance, Legal and Marketing departments resulting in expedited approvals and payments.* Expanded account organically with incremental programs which increased revenue by 230% and gross profits by 129%* Launched brand ambassador program with Best Buy bringing DIRECTV representation back into stores* Quickly gained client trust with analysis of business needs and realigning of resources to deliver desired results resulting in a quadrupling of the program within six months ($300k revenue to $1.2M)* Expanded program with organic growth as a result of positive year over year achievements and strong partner relationship

Developed in Irvine, California, the award-winning INSTEON connected home product line has over 200 devices ranging from dimmers and switches to sensors and thermostats. INSTEON delivers the fastest, most reliable wireless device communication in the industry with its innovative and patented dual-band technology. INSTEON products are available through select retail partners including Smarthome.com, Amazon, NewEgg, Best Buy, Costco, Tiger Direct and Home Depot.Led a department of 25 responsible for domestic and international distributor, retail and online sales, all aspects of marketing from product to packaging, as well as technical support and customer service. Developed integrated sales, marketing and product strategies for an emerging brand and category. * Increased revenue by 169% in first year* Added 5 new major retail accounts including Costco, Tiger Direct and Walmart* Improved call center customer satisfaction metrics by 106%* Designed customer-friendly packaging and in-store retail merchandising * Updated website for enhanced SEO and organic search results as well as improved customer experience

Led Marketing Communication prioritization and messaging architecture for prepaid brands while developing comprehensive marketing and sales strategies and creative campaigns for segmented target markets. * Implemented multi-brand messaging strategies for campaign integration. * Reduced costs by $500k by coordinated business and marketing planning processes.

Directed Marketing Operations department across five brands. Managed vendor and agency relationships for department. * Developed and implemented a consumer promotions strategy for entire portfolio and four individual prepaid brands for national retail, indirect retail, and consumer experience environments.* Advanced department efficiencies while balancing a $250M annual marketing budget against changing business goals. * Common Cents Mobile 7¢ gas promotion: http://www.youtube.com/watch?v=iITJgTqVopE

Managed Marketing Operations department while establishing an Integrated Marketing team as the central point of contact for marketing information. Designed quarterly national and regional marketing strategies and delivered tactical marketing plans and production schedules for more than 120 customer facing materials. Provided departmental leadership and ensured campaign integration across all marketing disciplines and consumer touch points. Identified critical communication gaps between Product and Marketing, designed and won executive approval for recommendation and implemented changes to improve and increase the flow of information. Managed all legal, fiscal and agency portfolio operations for the department. * NY Times Square PR stunt: http://www.youtube.com/watch?v=MU84H1uGgnA&feature=plcp&context=C39e1e39UDOEgsToPDskKoqrvc-5wxuZuQ1pvx5S7l* First three months of Display advertising, SEO campaign, Paid and Organic search, and Social Media campaign* Increased daily unique visitors by 70%, daily page views by 93%, and web phone sales by 350%* Total marketing spend for 2009 was approximately $100M and yielded a 125% ROI. * Reduced production costs by estimated $3M by creating comprehensive marketing communication priorities.

Led development and implementation of departmental process optimization, operations management, and budgeting tools. Negotiated strategic agency partnerships and fee structures, evaluated agency performance, monitored compliance, and reduced operating costs. Spearheaded cross-departmental process changes enabling accurate and timely fiscal reporting. Designed process mapping tool for legal and finance document generation (contracts and purchase orders) which identified redundancies and reduced process development times by an average of six weeks.* Saved approximately $4M by streamlining vendor portfolio and improving contract terms.* Increased budget responsibility from $10M production budget to $100M department budget. * Directed 27 vendor agreements worth $30M by managing and executing contract negotiations in alignment with multiple entities including legal, finance, supply chain, and division president.

Built an advertising department of seven subject matter experts. Designed and implemented marketing strategies with full ownership of the marketing plans and production budgets. Designed and implemented marketing strategies. Managed external creative and media agencies in collaboration with internal creative department. Ran international and domestic marketing research and competitive analysis projects. * Produced 8 fully integrated marketing campaigns and two viral marketing programs utilizing multiple media including SEO, SMS, and social and digital media.* Lowered production and agency fees by $2M while improving creative quality and relevance * Increased brand awareness by 12 points with national launch campaign.* Utilized innovative and effective guerilla marketing tactics to reach target consumers. * Led local media planning and buying for test product in over 20 major markets