Laura Thomson Email and Phone Number

Product Owner for Adobe Experience Manager, maintaining 230 public websites. Coordinate with IT Development teams on priorities and maintenance processes.Website Governance/Approval Workflows - Review 100+ website updates a day to ensure modified content follows web, brand and accessibility best practices.Administer monthly training and daily support services for 250 content managers. Transitioned training documents to online resources. Coordinate dozens of migrations and new product web implementations annually. Oversee WCAG 2.0 AA and 508 accessibility compliance education and remediation across all digital channels. Trained in Agile and SAFe team leadership.

Management of all archstl.org website content and databases. Optimized 11,000 pages down to 2,500. Average monthly pageviews: 260,000 from 56,000 users. Redesigned intranet platform (Louie) for archdiocese employees and clergy. Ownership of social media accounts for the archdiocese (@archstl on Facebook and Twitter, @catholicstl on Instagram, archstlmedia on youTube) and archbishop (@abp_carlson on Facebook and Twitter). Designed and scheduled daily content, implemented standards and crisis plans, networked with offices and agencies for content production, produced ad campaigns and compiled monthly analytic reports. Routinely ranked top three diocesan social media accounts nationally based on engagement and followers. Increased avg weekly engagement by 535% over 2 years. Project management of multi-year campaigns and initiatives, from preliminary development to branding, materials production, and continued support. Arranged and produced live stream and recorded videos of events and special Masses. Online and social media monitoring and advisory role for 20 offices and agencies.Monthly web communications training workshops for employees and volunteers across the region. Transitioned workshops into online tutorials for accessibility. Direct supervision of office interns’ career development and project management. Designed logos and graphics standards for parishes, offices, agencies, and programs.

Management and supervision of 1,500 Student Development web pages on www.slu.edu, including design, editorial, multimedia and SEO analytics. Average traffic increased by seven percent annually.Designed a new universal aesthetic for division webpages, including banners, interchangeable button components, and social media integration. Developed multimedia components, including eLearning tutorials via Adobe Captivate, 360-degree photography virtual tours, forms and slideshows.Advisor of The University News weekly student newspaper and the Student Media Production Team. Responsibilities included management of a $79,000 annual budget, professional development and training classes for editorial and advertising staff. Recruited a ten-person advisory board. Instigated the digitalization of 90 years of printed material for historic preservation.Created and maintained Facebook, twitter and Wordpress blog accounts for the division, including daily content and audience interaction. Advised on social media guidelines and best practices for additional department social media interfaces. Average audience increase of more than 31 percent per year.Awards: 2013 and 2014 MCMA advisor of the year runner up. 2013 SLU Phil Lyons Outstanding Staff Advisor Award nomination.

Controlled the production, editorial content, design and publishing of Innovate (community magazine, 430,000 circ.), Innovate Physician (physician relations magazine, 273,000 circ.) and Neighborhood News (neighborhood newsletter, 17,000 circ.). Initiated and cultivated the inclusion of web content, social media, multimedia and electronic newsletters into all print productions, raising readership and hospital recognition statistics. Managed freelance writers and photographers, a team of designers and a group of stakeholders from around the medical campus. Led a developmental team to redesign the Barnes-Jewish Hospital Foundation’s main external publication, Giving magazine (formerly Cornerstones), which helped increase hospital donations by $92,000 a year. Implemented production schedules, editorial meetings and approval processes used by the entire communications department, improving efficiency and administrative satisfaction. Advised on the initial design, creative structure and continuing editorial content of Goldfarb School of Nursing - Nursing Excellence, BJWCH Focus, Innovate Otolaryngology, BJHF Giving, and multiple marketing campaigns. Assisted content development on the BarnesJewish.org website, including editorial writing, style guides and multimedia production. Conducted readership surveys and analytics to track interaction, satisfaction and ROI data.

Interviewed athletes and coaches from various countries to obtain Olympic News Service quotes and information distributed worldwide. Produced a multimedia trip blog syndicated through multiple news websites.

Web Producer Aug 2007 – June 2008 Worked with 24 editors for weekly editorial content.Supervised the uploading and design of weekly production.Designed multimedia packages, slideshows, video and flash content.Arts Online Editor Jan – Aug 2007 Developed and pitched features, weekly anchors and mixed-media concepts for the Arts section. Micro- and macro-edited for publication both online and in print. Assisted in weekly design, editorial production and online uploading.