Lotte Nørregaard Andersen Email & Phone Number

Nørresundby, North Denmark Region, Denmark

Develop marketing from a support function into a central strategic driver to achieve NGI's growth ambitions. Elevating marketing with a focus on strategy, becoming a strong voice, and taking leadership in creating effective synergies between sales and marketing. Strengthening team competencies, ensuring effective commercial integration across functions, and establishing consistent communication to enhance brand awareness.

Galten, Middle Jutland, Denmark

Consultancy with scale-ups to identify and shape business plans vision to become a reality. Optimize and strengthen to grow the business.

Malmö, Skåne County, Sweden

Leading the marketing team and continuously improving strategy planning, generating a strong return on investment, and expanding the reach globally through digital marketing, both B2B and direct. Building an outreach program involving partnership development and close collaboration with stakeholders, creating research, content and co-development opportunities, building a community, and leveraging business development opportunities through thought leadership and focus on ESG.

Heading up Arduino Education business.Focus on developing a strategy centered around transforming the teams into being agile teams that could secure a strong, sustainable, and growing business of the future. Strengthened the product portfolio, leading sales, marketing, development, design and research to provide high quality resources globally.

Building a global marketing function in the Arduino Education team incl a solid digital marketing strategy, considering both direct as well as trade channels. Besides transition due to COVID-19 and build a remote learning solution to cover for the support of students, educators and parents.

Global

To build demand and strong partner relationship globally, equipping sales teams and all international trade partners with support and expertise. Defining what excellence means in marketing and delivering ready-to-use tools, communicating the latest business and marketing updates, and streamlining processes.I play a strong and central role in defining the go-to-market strategy for global segment launches, campaign development and execution across core markets.

Asia Pacific Emerging Markets

Building a trade marketing organization with focus on China, Russia, Japan, Korea, Australia, Brazil, Latin America, Middle East and South East Asia. Working closely with sales to optimize marketing initiatives, campaign roll out, building the brand, build relations with trade partners etc.

Billund, Denmark

Working with all markets outside of Europe and US, with focus on China, Japan, Russia, Korea, Australia, Brazil. All trade markets working through trade partners. Optimizing brand awareness, launch of new solutions, market planning, selling-in etc.

Billund, Denmark

Working with the development of new concepts to a global educational market. Doing market research, testing, bringing new concepts to live, build the communication around it, launching of new concepts, selling-in, training etc. Focus market US.

Spare Parts Sales, Emea (Denmark Hq)

Key responsibilities:- Marketing including price management, project management in sales and marketing projects- Communication toolbox development and co-ordinating sales activities/events- Intranet administration and development with focus on digital marketing and e-commerce

Spare Parts Sales, Emea (Denmark Hq)

Key responsibilities:- Project management in sales and marketing projects- Customer satisfaction analysis, sales statistics, development of sales tools- Project management in price management, communication, sales backup, promotion seminars, Intranet administration

Skanderborg, Denmark

Key responsibilities:- Export sales, Market and competitor analysis - Responsible for Sales toolbox development and trade fairs, both in planning and execution- Distribution agreements and logistic planning