Leandro Namora Magdalena Email & Phone Number

São Paulo, São Paulo, Brasil

Achieved high 2 digits year-over-year revenue growth, generating multi-million-dollar AWSbilling revenue. Overhauled sales structure by guiding strategies based on industryverticals. Implemented new compensation model to improve performance. Establishedmarketing and Sales Development Representative teams. Organized sales operationsteam to streamline processes and efficiency. Oversaw pre-sales activities.

São Paulo, Brasil

Advisoring the Board of Directors in Strategic Planning, Sales Expansion Strategy and long term objectives.

São Paulo, Brasil

Leader of Brazil partner organization for Public Sector Business Unit, covering GSIs, SIs, Local and Global ISVs, Startups, GovTechs, Distribution and others. Responsible for sell-through and sell-to partners’ strategy and its execution and carrying Brazil PS organization full quota for industries as Government, Private Education, Public and Private Utilities, Philanthropic Healthcare Organizations, FSI & Credit Unions, and other Non-Profit Organizations. Responsible for partner programs utilization, partner marketing, partner development, Distribution Channel, and demand generation. Managing a team of partners' salespeople industry and partner type aligned and indirect reports, dedicated to Brazil or shared with Latin America, covering the complementary activities that supported partners’ sales. - Created and executed the strategy to develop and activate public sector partner community. - Increased the partner contribution (sell-to, sell-through) from 35% to 59% of total revenue, with high double-digit year-over-year growth, and the number of active partners from dozens to hundreds.- Migrated key GovTech, EdTech and HealthTechs from on-premises software model to SaaS based on AWS.- Planned, approved, and implemented the Distribution Channel model for Public Sector customers in Brazil.- Played key role on implementation of local payment for AWS cloud services. - Created winning partner strategy to largest government deals during last 5 years ensuring dozens of millions of dollars revenue. - Promoted from Manager to Senior Manager (Director) in April 2022. In 2023, acting as Latam Public Sector Partner Leader, answering for the sale activities described above to this region and coordinating a virtual team of 3 Sr. Managers. I was also responsible to represent internally the Latin America, Canada, and Caribbean organization in partner topics. Acting as Latam Public Sector Partner Leader as manager of managers.

São Paulo E Região, Brasil

Developing Partnerships to bring innovation, agility and cost-reduction on cloud IT solutions for Governments, Private and Public Education Entities and to Non Profit Organization in Brazil.

São Paulo E Região, Brasil

I' m responsible for relationship between SAP and Global Strategic Service Partners, as Accenture, CapGemini, DXC, Deloitte, EY, IBM, PwC and others leveraging demande generation and common opportunity development.

Rio De Janeiro Area, Brazil

Responsible for identifying and tracking sales opportunities of applications and technology through licensing SAP system integrators - Increased engagement with Rio de Janeiro and Espirito Santo authorities to create awareness on SAP strategy for Public Sector- First full ERP to Brazil public sector implementation on Ministério Público do Espírito Santo and first ERP on Rio de Janeiro direct administration agency AgeRIO. - Promoted a pipeline grow in more than 8 times from beginning of 2014 to beginning of 2015.

São Paulo

Regional Sales Director Southeast - responsible for team leadership of corporate accounts managers and Microsoft's relationship with the major public sector clients in Southeast Region.- I set and implemented new model and sales process for the public sector in Latin America, contributing to the increased predictability of the pipeline and for better communication between the stakeholders involved.- I built the business case to sponsorship project of an important public sector entity (ABEP), generating closer relationship to leverage new business and expand the brand positioning.- I reached 32% YOY growth, whereas public sector clients in São Paulo and Minas Gerais, served by sales staff, through prioritization of initiatives, territory planning and support to the field team.Public Sector Customers: the direct and indirect administration agencies of the States of São Paulo, Minas Gerais, Rio de Janeiro and Espirito Santo, Prefectures of Belo Horizonte, Sao Paulo and Salvador, Prodesp, Prodemg, Court of Justice of São Paulo, GEMIG Group. Private Sector Customers: Fiat, Localiza, Usiminas, Light.

Rio De Janeiro Area, Brazil

Responsible for identifying and tracking sales opportunities of business solutions and its infrastructure through licensing partners, integrators and Microsoft Consulting area.- Established portfolio of projects that have structured the high-level partnership between Microsoft and the Government of the State of Rio de Janeiro, providing solutions for digital inclusion and qualifications of teachers, with a range of 35 thousand users, which strengthened the image of the company by the Government and by the Government's population, opening new business opportunities, with a volume of R$8 million.- I started the partnership with the city of Rio de Janeiro, creating digital inclusion solutions, modernization and management of events and crises, which have guided the relationship and allowed the opening of other fronts for 4 years, with volume of $ 4 million.- Negotiated with Eletrobras Holding, price Registration model for acquiring licenses, balancing the company's bargaining parameters with those of Microsoft, considering the different needs (quantity and licensing model), for the 14 companies in the group, which generated more than 35% estimated savings and procurement volume exceeding R$38 million.- Census information collection system based on smartphones and on-line transmission that reduced in 4 months the total process of recount population in 2007, saving R$ 250 million and generated 75,000 sales devices. 210,000 additional devices sold to execute 2010 census, which recounted the entire Brazilian population. Service contracts were signed for production environments support worth more than $ 4 million per year.- Create communication plan of possible flaws in licensing for agencies of municipality of SP, constructing procurement plan in 3 phases, totaling R$16 million. This plan has generated savings of 50% in comparison with the isolated settlement of each agency.- Promoted growth of 400% in 7 years.

São Paulo Area, Brazil

 I structured the ISV (Independent Software Vendors) channels management area, nationalizing the licensing agreement, mapping and recruiting partners, creating management levels (1, 2 and 3-incoming) and hiring, training and managing a call center team in levels 2 and 3, raised in 20 months, the result of the area more than 15 times, reaching $ 1.5 million/year.Partners: Totvs (Microsiga, RM Sistemas, Datasul), Techne.

Rio De Janeiro Area, Brazil

Responsible for managing the team of architects and pre-sales technical and commercial proposals, focused on delivering solutions based on several product lines.

Rio De Janeiro Area, Brazil

Responsible for consolidating the BRQ/ACTIO projects and integration of teams, managing Group of GPs, as well as for project management: execution control, quality tests, requirements elicitation and deliveries to customers.

Rio De Janeiro Area, Brazil

- Structured area of talent acquisition, specialist in resource allocation for customer projects, expanding work force in 50% and reaching an average of 90 professionals allocated the $ 50.00 hours or average revenues of R $ 700,000 .00/month.- Guarantee the participation of Actio in the sales process and development within the IBM software factory. With this engagement, we provide 40% of the workforce used this plant (60 people) and participate in projects for large clients such as: Webb online businesses, Verdi Group, Multibras, Pão de Açúcar, Sul América Seguros, Correios, Banco Popular.- Structured the area of website development and Internet systems, training professionals and engaging Graphic Designers to our times. And, in less than 2 years, the company has become the main partner in Rio de Janeiro from IBM for such projects, allocating more than 60% of its production force.- Structured new area specialist in sale and supply of systems for insurance companies, closed development contracts of calculation in low platform solutions for leading companies in the sector, with headquarters in Rio de Janeiro, at the time, such as: Bradesco Seguros, Sul América and Royal & Sun Alliance.Private Sector Customers: Souza Cruz, Free Jazz Festival/Agencia Refazenda/Ogilvy, Standard & Mather, Companhia Antarctica Paulista, MRV, Ipiranga, Texaco, Oi/Telemar, Telefonica Celular (RJ), ATL (Algar Telecom Leste), Embratel, Light, Rio 2016.

Analysis and evaluation of new technologies for development, programming and systems integration. Definition of methodology of tooling specification and automatic code generation (CASE) and support the same. Use and creation of test plans for "black box" type tools

Master Of Science (M.Sc.), Administração Pública, Reforma De Organizações Públicas

Bachelor Of Engineering (B.E.), Information Technology

Extension Course, History Of Philosophy, Www.Aynrand.Org