Response Labs is a Digital CRM Marketing agency that helps brands forge meaningful relationships with their prospects and customers through digital marketing. We believe the digital marketing experience should drive engagement and nurture a beneficial relationship between the customer and the brand to Make Every Message Matter™.Salesforce Partner and Solutions Integrator.

MCOM 371 - Media Audiences & Analytics (2023)MCOM 333 - Social Media & Strategic Communications (2021-2023)

(formerly Euro RSCG Discovery)Primarily led multi-departmental teams to tackle strategic and business objectives for CRM through email, web, data, mobile, social, search and application development projects and campaigns for Clients of varying categories in need of custom and integrated digital solutions. I was responsible for estimating, scoping and managing project and retainer budgets, as well as driving organic growth. I also spent much of my time developing short- and long-term strategic project plans integrating varying KPIs, budgets, resources, channels and stakeholder audiences—including franchisee-approval structures.I was also our agency's administrator of JIRA and Confluence accounts for Issue Tracking, Project Workflow and Documentation and used this experience to consult Clients' on their own instances of these tools.When required I developed user stories, user experience workflows, & data workflows for projects, and became proficient at developing interactive prototypes for development, focus groups, and Client presentations using Axure.Clients included: SONIC Drive-In, Michelob ULTRA, American Iron and Steel Institute, DENTSPLY International, Pearle Vision, Cracker Barrel, Groupon and AARP.

Havas Discovery (formerly Euro RSCG Discovery) acquired Congruent Media in June 2010.

Havas Discovery (formerly Euro RSCG Discovery) acquired Congruent Media in June 2010.

My primary account was Bayer Environmental Science and I worked on a portfolio of insecticide, herbicide and fungicide products for the B2B pest management industry. My project leadership experience ranged from traditional print and collateral advertising and production, direct mail and customer database management, event and trade show planning, digital banner development, media plan management, website development and internal sales rep support and presentations.I was also fortunate enough to help coordinate and manage the agency Internship Program with up to 20 college students each summer.

See above.

Professional sales training over the span of 6 months where I learned the valuable skills of how to sell—lessons I continue to leverage to this day in meetings, presentation and everyday communication with co-workers, Clients and partners.

Called alumni to give back to the University. Learned the basics of sales. Became a trainer of new callers, helped revamp training program, and eventually became a supervisor and recruiter.