Logan Riley Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Developed and executed a comprehensive CRO strategy across multiple regions, using advanced heatmapping, user testing, and analytics tools to elevate user experience and improve data integrity.Spearheaded growth initiatives for website, marketing, and analytics optimization, leveraging competitive analysis and data insights to drive strategic business improvements and growth.Led the full analytics strategy for international markets, managing the migration to Google Analytics 4 (GA4) and GTM, ensuring data accuracy, seamless system integration, and optimized reporting for actionable insights.Managed A/B testing and personalization campaigns, enhancing user experiences across global markets, resulting in a measurable increase in engagement and revenue growth.Directed budget and agency partnerships, optimizing spend and increasing ROI for high-profile international brands through strategic management of resources and partnerships.

South Africa

Performed quarterly analytics and tracking audits, ensuring data accuracy and translating insights into actionable A/B testing hypotheses that optimized sales, conversion rates, and revenue.Led and managed CRO campaigns from ideation through execution, collaborating with cross-functional teams to deliver seamless and impactful results, improving overall performance and user engagement.Conducted in-depth CRO audits using tools such as heatmapping, predictive eye tracking, and live user testing, identifying friction points and driving enhancements in user experience and conversion rates.Served as the primary liaison for website implementations, leading Development, QA, Design, and Marketing teams to implement strategic changes aligned with business objectives.Oversaw client relationships and project workflows, ensuring business goals were met while mentoring teams in analytics, UX, and CRO to drive continuous performance improvement.

Christchurch, Canterbury, New Zealand

Performed quarterly analytics and tracking audits, ensuring data accuracy and translating insights into actionable A/B testing hypotheses that optimized sales, conversion rates, and revenue.Led and managed CRO campaigns from ideation through execution, collaborating with cross-functional teams to deliver seamless and impactful results, improving overall performance and user engagement.Conducted in-depth CRO audits using tools such as heatmapping, predictive eye tracking, and live user testing, identifying friction points and driving enhancements in user experience and conversion rates.Served as the primary liaison for website implementations, leading Development, QA, Design, and Marketing teams to implement strategic changes aligned with business objectives.Oversaw client relationships and project workflows, ensuring business goals were met while mentoring teams in analytics, UX, and CRO to drive continuous performance improvement.

City Of Johannesburg, Gauteng, South Africa

Led CRO and optimization strategies for high-profile international clients, delivering substantial performance improvements across multiple markets and industries.Expertly integrated advanced marketing technologies, including custom data layers and tracking solutions, to ensure precise analytics and maintain data integrity for global campaigns.Developed bespoke measurement frameworks and custom dashboards, enabling global brands to make data-driven decisions that aligned with key business objectives and KPIs.Implemented innovative solutions to complex digital challenges by conducting technical audits and usability analyses, translating findings into impactful, client-specific strategies.Elevated Jellyfish's reputation as a global leader in digital optimization by consistently delivering cutting-edge, results-driven strategies for world-renowned brands.

Johannesburg, Gauteng, South Africa

• Designed and executed optimization strategies to enhance the performance of digital marketing campaigns, resulting in significant improvements in conversion rates and ROI.• Conducted A/B and multivariate testing to evaluate and refine campaign elements, ensuring optimal outcomes across various channels and platforms.• Collaborated with data analysts to interpret user behavior and campaign data, leveraging insights to drive continuous improvements in digital strategies.• Monitored key performance metrics in real-time, making data-driven adjustments to optimize campaign performance and meet client objectives.• Worked closely with cross-functional teams to implement optimization techniques across websites, landing pages, and marketing funnels, leading to enhanced user experiences and increased engagement.

Johannesburg Area, South Africa

• Analyzed large datasets to uncover trends, patterns, and insights, driving data-driven decision-making for digital marketing campaigns and optimization strategies.• Developed custom dashboards and reports using tools like Google Analytics, Tableau, and Power BI, enabling stakeholders to monitor key performance indicators in real-time.• Collaborated with cross-functional teams to interpret data findings, providing actionable recommendations that enhanced campaign performance and user engagement.• Conducted in-depth analyses of user behavior and conversion funnels, identifying opportunities to improve client ROI and optimize marketing spend.• Automated data collection and reporting processes, streamlining operations and ensuring accuracy in tracking and measuring campaign success across multiple channels.

Johannesburg Area, South Africa

Conducted user experience research to craft user-centric digital design strategies, aligning designs with client goals and audience needs, leading to enhanced engagement and user satisfaction.Designed and optimized lead-generating landing pages and web applications, utilizing advanced development techniques and conversion-driven design principles to increase conversion rates.Developed custom graphics and infographics, boosting visual appeal and driving higher user interaction and conversions for client campaigns.Executed A/B split tests for CRO, employing data-driven methods to refine landing pages and web applications, resulting in significantly improved user engagement and conversion rates.Led early-stage paid search and social media campaigns, creating strategies that maximized reach and impact, with continuous performance adjustments based on data-driven insights.