I’m a designer and artist that loves the process of creation. What I love most about interactive design is utilizing my creative, technical and analytical skills in order to provide positive emotions through a product’s delivery and interaction.I believe good interactive design happens when we make decisions in a way that understands and fulfills the needs of not only the user but also the business. A product should be usable, simple and attractive. Achieving this requires a fine balance of user empathy, usability, aesthetics, a keen business acumen, and a deep understanding of the user with a focus on a user-centered design process.My approach involves lean design practices, focusing on the client’s vision and business goals, and the targeted user’s needs. I keep a disciplined approach to continue expanding my skills and knowledge in UX/UI design. I have had 8 years of experience in research, analysis, design, and development of commercial graphic design, mobile applications, and video games. The wide-range of areas that I've been exposed to allows me to have a balanced perspective, methodology and approach to designing good experiences for end users. This experience has helped me to build strong communication skills, an ability to effectively manage relationships with clients and stakeholder groups, and can help in identifying and providing solutions to the critical issues facing clients.