Logan Fowler Email & Phone Number

Austin, TX, US

Austin, Texas Metropolitan Area

• Designed Comprehensive Rebrand: Spearheaded KFM’s full rebrand in 2020, developing all new brand assets and ensuring a cohesive visual identity.
• Strategized Marketing Vision: Established and implemented a robust visual identity and marketing strategy, aligning with company goals.
• Drove Digital Growth: Managed and created content for all digital platforms, achieving a +239% yr/yr increase in website traffic, and +500 new organic followers on LinkedIn yr/yr.
• Created Marketing Collateral: Developed and oversaw all marketing materials, including presentations, press releases, event promotions, and recruitment campaigns.
• Analyzed Performance Metrics: Evaluated marketing data analytics to optimize strategies and improve campaign effectiveness.
• Enhanced Brand Equity: Increased brand awareness and perceived value, driving company equity through strategic marketing initiatives.

• Financial Oversight: Managed billing, accounts receivable, and accounts payable, ensuring accurate and timely financial operations. (2020-2021)
• Human Resources Leadership: Handled HR functions, including recruitment, onboarding, and employee relations, fostering a positive work environment. Contributed to KFM being awarded "Best Places to Work" six times.
• Team Growth: Played a pivotal role in growing the team from 10 to over 100 employees through strategic recruitment and retention initiatives.
• Software Implementation: Led the successful launch of project management, accounting, and timekeeping software, enhancing operational efficiency and productivity. (2020)
• Office Design & Management: Designed and managed the interior office spaces for KFM’s Dallas and Austin locations, creating functional and aesthetically pleasing environments. Oversaw the opening of three new offices.
• Team Leadership: Managed daily office functions and a growing team, ensuring smooth operations and a productive work atmosphere.

• Merchandise Management: Efficiently managed and received merchandise, ensuring seamless flow through the photo studio.
• Collaborative Coordination: Worked closely with shoot coordinators and stylists to ensure all samples received both sell and editorial shots, maintaining high standards of brand representation.
• Brand Imagery Expertise: Developed a deep understanding of overall brand imagery, ensuring consistency across e-commerce platforms.
• On-Set Styling Assistance: Assisted with styling on set for editorial and commercial shoots, contributing to high-quality visual content.

- Interior Space Design: Created customized interior designs that aligned with clients' floorplans, budget constraints, and personal style preferences. Ensured each project met aesthetic and functional requirements, resulting in high client satisfaction.- Client Communication & Collaboration: Led direct client interactions, effectively communicating design.

Portland, Oregon Area

• Lead E-Commerce Stylist: Styled all e-commerce photo shoots, ensuring products were presented in the most appealing and marketable way.
• Brand Imagery Management: Managed and maintained consistent brand imagery across all e-commerce platforms, enhancing the online shopping experience.
• In-Store Merchandising: Strategically merchandised products in-store to maximize visual appeal and drive sales.
• Customer Tailoring Specialist: Provided expert tailoring services to all customers, ensuring perfect fits and enhancing customer satisfaction.

Portland, Oregon Area

- Market Research & Analysis: Conducted comprehensive research on businesses that align with Eyes & Edge's demographics, values, and interests. Identified potential partnerships and collaborations, resulting in a 30% increase in strategic alliances.- B2B Marketing Strategy: Developed and executed effective B2B marketing strategies by connecting brands with.

Austin, Texas Area

- Designer & Patternmaker: Created and developed original designs and patterns for boutique-sized fashion lines. Ensured high-quality and unique collections that resonated with target customers.- Production Management: Oversaw the entire production process, from initial concept to final product, ensuring timely and cost-effective manufacturing. Maintained.

New York, NY

- Public Relations & Social Media: Specialized in public relations and social media strategy, effectively managing brand image and online presence. Coordinated with social media teams to create engaging content.- Production Development & Design: Led production development and design initiatives, overseeing project timelines, and ensuring seamless execution.

Greater New York City Area

- Assistant Stylist for High-Profile Campaigns: Assisted in styling on set for renowned campaigns including Playboy, Aussie Hair Campaign, and Lily Pulitzer. Collaborated with lead stylists to curate visually stunning and cohesive looks that aligned with brand aesthetics and project goals.- Runway Show Styling: Played a key role as an assistant stylist for.

- Brand Identity Development: Outlined and established CRU's brand identity representation across all digital channels. Created a cohesive and compelling brand narrative that resonated with the target audience, enhancing brand recognition and loyalty.- Creative Marketing Execution: Conceptualized and executed innovative marketing campaigns through.

Bachelor Of Fine Arts - Bfa, Fashion/Apparel Design

Activities and Societies: Chi Omega Sorority

Graduate

Activities and Societies: President of Class of 2014, James Bowie Silver Stars