• Designed Comprehensive Rebrand: Spearheaded KFM’s full rebrand in 2020, developing all new brand assets and ensuring a cohesive visual identity.• Strategized Marketing Vision: Established and implemented a robust visual identity and marketing strategy, aligning with company goals.• Drove Digital Growth: Managed and created content for all digital platforms, achieving a +239% yr/yr increase in website traffic, and +500 new organic followers on LinkedIn yr/yr.• Created Marketing Collateral: Developed and oversaw all marketing materials, including presentations, press releases, event promotions, and recruitment campaigns.• Analyzed Performance Metrics: Evaluated marketing data analytics to optimize strategies and improve campaign effectiveness.• Enhanced Brand Equity: Increased brand awareness and perceived value, driving company equity through strategic marketing initiatives.

• Financial Oversight: Managed billing, accounts receivable, and accounts payable, ensuring accurate and timely financial operations. (2020-2021)• Human Resources Leadership: Handled HR functions, including recruitment, onboarding, and employee relations, fostering a positive work environment. Contributed to KFM being awarded "Best Places to Work" six times.• Team Growth: Played a pivotal role in growing the team from 10 to over 100 employees through strategic recruitment and retention initiatives.• Software Implementation: Led the successful launch of project management, accounting, and timekeeping software, enhancing operational efficiency and productivity. (2020)• Office Design & Management: Designed and managed the interior office spaces for KFM’s Dallas and Austin locations, creating functional and aesthetically pleasing environments. Oversaw the opening of three new offices, ensuring each was set up to support optimal workflow. (2020-2022)• Team Leadership: Managed daily office functions and a growing team, ensuring smooth operations and a productive work atmosphere.• Event Coordination: Organized and executed company events, meetings, and training sessions, improving team engagement and professional development.

• Merchandise Management: Efficiently managed and received merchandise, ensuring seamless flow through the photo studio.• Collaborative Coordination: Worked closely with shoot coordinators and stylists to ensure all samples received both sell and editorial shots, maintaining high standards of brand representation.• Brand Imagery Expertise: Developed a deep understanding of overall brand imagery, ensuring consistency across e-commerce platforms.• On-Set Styling Assistance: Assisted with styling on set for editorial and commercial shoots, contributing to high-quality visual content.

- Interior Space Design: Created customized interior designs that aligned with clients' floorplans, budget constraints, and personal style preferences. Ensured each project met aesthetic and functional requirements, resulting in high client satisfaction.- Client Communication & Collaboration: Led direct client interactions, effectively communicating design concepts, project updates, and addressing client feedback. Fostered strong relationships through exceptional customer service and collaboration.- Design Software Proficiency: Utilized in-house design software to create detailed floor plans, renderings, and project proposals. Demonstrated advanced proficiency, enhancing design accuracy and presentation quality.

• Lead E-Commerce Stylist: Styled all e-commerce photo shoots, ensuring products were presented in the most appealing and marketable way.• Brand Imagery Management: Managed and maintained consistent brand imagery across all e-commerce platforms, enhancing the online shopping experience.• In-Store Merchandising: Strategically merchandised products in-store to maximize visual appeal and drive sales.• Customer Tailoring Specialist: Provided expert tailoring services to all customers, ensuring perfect fits and enhancing customer satisfaction.

- Market Research & Analysis: Conducted comprehensive research on businesses that align with Eyes & Edge's demographics, values, and interests. Identified potential partnerships and collaborations, resulting in a 30% increase in strategic alliances.- B2B Marketing Strategy: Developed and executed effective B2B marketing strategies by connecting brands with magazines for advertisements, production, and content curation. Successfully facilitated partnerships that enhanced brand visibility and engagement, contributing to a 40% growth in advertising revenue.- Partnership Development: Established and nurtured relationships with key industry stakeholders, fostering mutually beneficial collaborations. Leveraged industry insights to align marketing efforts with current trends and client needs, driving brand relevance and market positioning.

- Designer & Patternmaker: Created and developed original designs and patterns for boutique-sized fashion lines. Ensured high-quality and unique collections that resonated with target customers.- Production Management: Oversaw the entire production process, from initial concept to final product, ensuring timely and cost-effective manufacturing. Maintained stringent quality control standards.- Fabric Sourcing: Sourced high-quality fabrics from reputable suppliers, balancing cost and quality.- Grading Expertise: Implemented precise grading techniques to create size variations for all designs. Ensured consistent fit and comfort across different sizes, enhancing customer satisfaction and repeat business.- E-commerce & Digital Marketing: Managed the online shop, including product listings, inventory control, and customer service. Developed and executed digital marketing strategies.- Shipping & Stock Management: Streamlined shipping processes and maintained accurate stock levels, ensuring timely delivery and minimal stockouts. - Retail Partnerships: Successfully placed product lines at Pink and Silver Fashion (Downtown Austin and The Domain). Developed strong retail partnerships.

- Public Relations & Social Media: Specialized in public relations and social media strategy, effectively managing brand image and online presence. Coordinated with social media teams to create engaging content.- Production Development & Design: Led production development and design initiatives, overseeing project timelines, and ensuring seamless execution from concept to completion. Delivered high-quality results that consistently met or exceeded client expectations.- Project Management: Managed diverse projects, including VP/Influencer reports, production timeline organization, send outs, VP dressing, showroom organization, and social media inspiration. Successfully executed multiple high-profile projects simultaneously, enhancing overall efficiency and output.- Fashion GPS Software & Launchmetrics: Demonstrated proficiency in using Fashion GPS software and Launchmetrics to streamline operations and track project progress. Utilized these tools to optimize workflow and enhance team collaboration.- Event Coordination: Played a key role on the set of the Cushnie Et Ochs (now Et Ochs) Spring/Summer '18 fashion show. Managed pre-show preparations, VIP seating arrangements, and private car organization, ensuring a flawless event execution.- Influencer & VIP Relations: Developed and maintained strong relationships with influencers and VIPs, coordinating dressing and styling for high-profile events. Enhanced brand exposure and cultivated valuable industry connections.- Showroom Management: Organized and maintained showroom displays, creating an inviting and professional environment for clients and media. Improved showroom efficiency and presentation, contributing to increased client interest and sales.

- Assistant Stylist for High-Profile Campaigns: Assisted in styling on set for renowned campaigns including Playboy, Aussie Hair Campaign, and Lily Pulitzer. Collaborated with lead stylists to curate visually stunning and cohesive looks that aligned with brand aesthetics and project goals.- Runway Show Styling: Played a key role as an assistant stylist for the Liu Bolin Spring/Summer '18 runway show. Assisted in the selection and coordination of outfits, ensuring models were runway-ready and the show ran smoothly.- Wardrobe Management: Organized and maintained wardrobe collections, ensuring all items were readily available and in pristine condition for shoots and events. Efficiently managed pulls and returns, reducing turnaround time and preventing inventory loss.- Pre/Post-Shoot Preparation: Managed all aspects of wardrobe preparation and wrap-up, including dressing models, coordinating outfit changes, and ensuring all garments were properly cared for before and after shoots. Streamlined the pre/post-shoot process, contributing to a 20% increase in efficiency.- Collaboration & Teamwork: Worked closely with photographers, makeup artists, and other team members to ensure cohesive styling and smooth workflow on set. Fostered strong professional relationships that enhanced team performance and project outcomes.- Attention to Detail: Demonstrated exceptional attention to detail in all styling tasks, ensuring every look was meticulously put together and aligned with the creative vision. Contributed to the overall quality and success of each project.

- Brand Identity Development: Outlined and established CRU's brand identity representation across all digital channels. Created a cohesive and compelling brand narrative that resonated with the target audience, enhancing brand recognition and loyalty.- Creative Marketing Execution: Conceptualized and executed innovative marketing campaigns through high-quality photography and engaging content creation. Crafted each post to connect with CRU’s target market, the millennial demographic, resulting in a 50% increase in social media engagement and follower growth.- Strategic Marketing Initiatives: Developed and implemented strategic marketing plans to drive awareness and consideration stages of the marketing funnel. Utilized data-driven insights to optimize campaigns.- Conversion Optimization: Focused on increasing conversions and building brand equity for this small startup. Analyzed consumer behavior and adjusted strategies to enhance customer journey and conversion rates.- Cross-Channel Coordination: Coordinated marketing efforts across multiple digital platforms, ensuring consistent messaging and brand voice. Enhanced CRU’s online presence through strategic use of social media, email marketing, and website content.- Content Strategy: Developed and implemented a content strategy that highlighted CRU’s unique value proposition. Created visually appealing and relatable content that strengthened the brand’s connection with its millennial audience, fostering a sense of community and loyalty.- Performance Analytics: Monitored and analyzed the performance of marketing campaigns, using insights to refine strategies and improve outcomes. Provided regular reports on key metrics to stakeholders, demonstrating the impact of marketing efforts on brand growth and customer acquisition.