Logan Moore Email & Phone Number

• Researching, analyzing and visualizing business performance for the enterprise e-commerce channel, and also making recommendations to guide strategy and tactics.
• Auditing systems that collect user behavioral and product data (Mixpanel) to improve accuracy and identify process improvement opportunities
• Functioning as subject matter expert for both e-commerce and other projects across the enterprise for the purpose of unifying and standardizing measurement
• Rethinking metrics, uncovering trends and challenging the status quo with endless curiosity

• Planning, managing and executing communications to jewelers with a focus on non-insurance products.
• Combining and leveraging data from disparate sources with Excel to improve communication processes
• Creating reporting dashboards to track progress of marketing and business are goals and KPIs
• Overseeing content product and strategy for seven products and business units
• Providing guidance to Marketing Specialists and coordinating the Marketing Team’s production calendar
• Administering email workflows to a database of ~60,000 and 65,000 jeweler and agent contacts, respectively

Neenah, Wisconsin, United States

• Developing content for multiple business units
• Optimizing web content and SEO, which provided approximately 1,000 new leads and $350,000 in new business
• Advising and collaborating with agencies and industry partner organizations to buy media for $400,000+ ad plan
• Developing print and digital advertising creative; oversee content to meet brand standards
• Establishing SEM campaigns; developing and testing new digital advertising strategies via Google Analytics
• Designing and implementing landing pages to support various campaigns

• Drafting and coordinating the development of digital content via HubSpot
• Started The Clarity Blog, amassing over 260 subscribers and 12,000 views in its first year
• Transitioned JM University (learning mangement system) to a new platform that adds value by distributing educational content to agents and jewelers
• Managing @JMStaySecure twitter, growing our follower base and distributing our loss prevention advice
• Creating written content for jewelry industry partners and publications for digital and print platforms
• Collaborating with sales, underwriting, product management, and claims teams to deliver timely messages to agent and jeweler audiences

• Offered insightful recommendations from quantitative and qualitative data analysis
• Reformed the process for sending, tracking and analyzing email campaigns using ExactTarget
• Streamlined and managed email lists for Commercial Lines policyholders and prospects
• Developed and tested courses, modules and assessments in a new learning management system
• Administered website updates in Kentico CMS using HTML and CSS
• Optimized webpage metadata and search keywords for JewelersMutual.com's Safety & Security content

Bachelor Of Business Administration (Bba), Marketing, Psychology, 3.8, 3.95

Activities and Societies: Ski and Snowboard Club, College of Business Ambassador, Marketing Club, Beta Gamma Sigma, Economic Student.

Education record

Education record

View my list of accomplishments at trailblazer.me/id/lmoore10 + Administer Marketing Cloud + Manage Your Marketing Cloud Account +.

Marketing Strategy Certificate