Manager, Content Production
Current• Manage content projects cross-functionally and collaborate with senior leaders and internal stakeholders to define content strategy, personalize content, track performance, and reimagine deliverables for greater relevance to members (customers).• Serve as content director and writer for Excel in Your First Year, a series of multimedia marketing campaigns that have closed more than $250,000 in sales and represent one of the highest-performing pieces of content on the member app.•… Show more • Manage content projects cross-functionally and collaborate with senior leaders and internal stakeholders to define content strategy, personalize content, track performance, and reimagine deliverables for greater relevance to members (customers).• Serve as content director and writer for Excel in Your First Year, a series of multimedia marketing campaigns that have closed more than $250,000 in sales and represent one of the highest-performing pieces of content on the member app.• Revamped internal process, and manage ongoing tech and creative updates, for "Summit Sites"—app pages that provide members greater clarity about the value of their membership.• Write and edit articles, marketing materials, podcast scripts, and email newsletters for a global network of executives—driving membership renewals and new memberships. Show less
