Caz Karssing-Dreyer Email & Phone Number

Durban, Kzn, Za

South Africa

Archive / Anatomy / Redbat / Sportscene

Durban Area, South Africa

If there is only one thing you need to know about me, it is this — I believe a great social media presence communicates your brand's passion. I created Logophile Louise to help passionate people and businesses make an impact on social media. Today, well-considered digital strategies, engaging communication, and mega SM channels like Facebook and LinkedIn, are essential to any business.That is where I come in. As a social media marketer, with over a decade of experience in digital marketing,… Show more If there is only one thing you need to know about me, it is this — I believe a great social media presence communicates your brand's passion. I created Logophile Louise to help passionate people and businesses make an impact on social media. Today, well-considered digital strategies, engaging communication, and mega SM channels like Facebook and LinkedIn, are essential to any business.That is where I come in. As a social media marketer, with over a decade of experience in digital marketing, I know how to tell brand stories, engage communities, and get results. I also have a wealth of experience in crafting compelling content, building online communities, and running paid media campaigns for blue-chip brands. Energetic, multi-disciplinary and unapologetic-ally digital; launch your business into the future 🚀 Services:Social Media ManagementSocial Media StrategySocial Media AuditsSocial Media WorkshopsEmail DeploymentLogo & Basic Graphic DesignSocial Media Content CreationOnline ContentCopywriting & BloggingLight Copy EditingPaid Ad ManagementPerformance ReportingDigital Fundraising for NGOs Show less

South Africa

Bio Oil Nambia, Botswana & South Africa

Durban Area, South Africa

Execute paid digital marketing campaigns, including integrated fundraising campaigns with digital elements.Provide feedback on online media plans to get advertising tracking in place, ensuring campaigns are executed and managed on target.Ensure all digital analytics are set up correctly to track online performance, by working with other team members and outside vendors to confirm all required analytics coding is in place.Help establish an effective lead generation program.Add… Show more Execute paid digital marketing campaigns, including integrated fundraising campaigns with digital elements.Provide feedback on online media plans to get advertising tracking in place, ensuring campaigns are executed and managed on target.Ensure all digital analytics are set up correctly to track online performance, by working with other team members and outside vendors to confirm all required analytics coding is in place.Help establish an effective lead generation program.Add and test new tracking codes through the website CMS and other tools.Create, deploy and report on e-mail marketing activities for fundraising and stewardship purposes.Collect and synthesize data to report on all applicable online performance metrics (i.e. - conversion rates, click-through rates, CPA, etc.).Analyze and report on all online fundraising activities undertaken and provide strategic recommendations to boost digital ROI.Develop and fill out reporting templates that pertain to online marketing and communications performance.Support the Creative Director with the execution of digital strategies, as required.Coordinate and manage required outputs with web development agencies, media agencies and other suppliers, as needed.Clients: Save the Children, SOS Children's Villages, Cape of Good Hope SPCA, Sandton SPCA, Cotlands, CANSA, Feenix, SAGD, SANCB, Helderberg Hospice Show less

Durban Area, South Africa

Offering meditation classes in and around KZN. Helping you to make mindfulness a part of everyday life.

Durban Area, South Africa

Leading and directing social media strategies for all brands in all stages of the brand lifecycle (from launch to maturity)Innovating and identifying social media trends and opportunities proactively and creativelyDirecting social media processes, delivering guidelines, research, cost efficiencies and best practice, and ensuring these are used by all staff and partners of our brandsOverseeing the development of creative materials for social platforms based on brand… Show more Leading and directing social media strategies for all brands in all stages of the brand lifecycle (from launch to maturity)Innovating and identifying social media trends and opportunities proactively and creativelyDirecting social media processes, delivering guidelines, research, cost efficiencies and best practice, and ensuring these are used by all staff and partners of our brandsOverseeing the development of creative materials for social platforms based on brand strategiesManaging and driving online properties to ensure that brands are getting strong service and strong results in each marketSetting measurement metrics and reviewing social media analytics to ensure that our social media presence and strategy is delivering significant and appropriate social media engagementCollaborating with brand, marketing, digital and commercial functions to ensure a cohesive social media presence cohesively that properly amplifies our brands.Clients: Ascendis Pharma Reuterina, Glenbrynth Whisky, Kingsmead Shoes, Santoor Soap and Bidvest Car Rental Show less

Durban Area, South Africa

Conceptualising, writing, crafting and producing clear, persuasive and original copy which communicates to a target audience within the scope of the brand and creative brief suppliedDigital media planning and buyingWriting top quality blog posts, articles, newsletters, communications materials, and material for social media channels etc. for approval from the creative head and clientCreating, managing and growing the brand’s presence through Blogs, Twitter, Facebook, Instagram and… Show more Conceptualising, writing, crafting and producing clear, persuasive and original copy which communicates to a target audience within the scope of the brand and creative brief suppliedDigital media planning and buyingWriting top quality blog posts, articles, newsletters, communications materials, and material for social media channels etc. for approval from the creative head and clientCreating, managing and growing the brand’s presence through Blogs, Twitter, Facebook, Instagram and other strategically relevant online propertiesManage multiple accounts that require working within budgets and scheduling requirementsRegularly create proactive work that helps grow existing clients and win new accountsPitch creative work with confidenceWork with a digital designer to create inspiring, hardworking contentKeep up-to-date with the latest trends from as many sources as possible, and disseminate this information to agency personnelKey Clients: I was the Lead SMM for Environ Skin Care (Global, Africa and ZA)Other Clients: Jockey Underwear, Unilever Sunlight, Salton Appliances, Number One Mageu and more. Show less

Durban Area, South Africa

Holding the collective vision of the brandsCreating and managing relationships and collaborative processes with clients Working in collaboration with the Account Executive and Customer Support teams to ensure positive experiences for our customersOverseeing all technical and system administration aspects of the community Working with the community platform vendor to address, resolve, and communicate any issuesProviding technical support to members and staffDeveloping and… Show more Holding the collective vision of the brandsCreating and managing relationships and collaborative processes with clients Working in collaboration with the Account Executive and Customer Support teams to ensure positive experiences for our customersOverseeing all technical and system administration aspects of the community Working with the community platform vendor to address, resolve, and communicate any issuesProviding technical support to members and staffDeveloping and implementing community promotions, engagement strategies and tactics as they relate to the organisation’s strategic goalsCommunicating and promoting new community features and procedures to platform users and staffWorking with other divisions to coordinate community postings across the organisation’s other digital channelsBrainstorming visual and copy ideas with other members of the creative team Writing and presenting various options to clientsResponsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audienceFamiliarising myself with the product, target audience and competitor activities Conceiving, developing and producing effective advertising campaignsUpdating digital media with snappy, timely contentAmending, revising and redeveloping adverts or campaigns in response to feedback from the creative director or clientsWorking on several campaigns simultaneously, often under pressure and to tight deadlinesWriting blog posts, articles, newsletters, communications materials, and material for social media channelsCreating, managing and growing the client’s presence through strategically relevant online propertiesUsing measurement tools to provide reports on metrics, and continually finding ways to improve on those metrics through testing and new initiativesClients: Aromat, Comfort Concentrated Fabric Conditioner, Domestos, Lifebuoy, TRESemmé, Simba, Inecto and Renew Hair. And more! Show less

Durban Area, South Africa

Creatively and proactively assisting customersServing as the initial point of contact for inbound requestsDay-to-day managing and developing of editorial content on social media platforms, including tweets, posts and discussionsIdentifying and analysing issues, patterns and trends in customer requests & tracking product performanceTransferring the information above to the appropriate departments so that they can respond accordinglyEstablishing metrics and reporting on them… Show more Creatively and proactively assisting customersServing as the initial point of contact for inbound requestsDay-to-day managing and developing of editorial content on social media platforms, including tweets, posts and discussionsIdentifying and analysing issues, patterns and trends in customer requests & tracking product performanceTransferring the information above to the appropriate departments so that they can respond accordinglyEstablishing metrics and reporting on them on a monthly basis including recommendationsProactively escalating issues, observations, opportunities, and insights to the executive teamCommunicating issues, opportunities and insights to the company at largeStaying up to date on new social media tools and best practicesMonitoring how other organisations and companies are using theseEnsuring that the company continues to be an early adopter of new technologiesClients: Hi-Fi Corporation, Incredible Connection and Russells Furniture Store Show less

Durban Area, South Africa

Writing and contributing posts and features for the Fashion Cherry blog Submitting material for publication in the required formatEditing, writing and re-writing posts and other contentResearching; finding as much information as possible, then brainstorming and deciding how to put the ideas together in a unique storyRe-organizing other writers' diction, choosing better words and making sentences succinctProof reading other writers' work. Weeding out typographical errors and… Show more Writing and contributing posts and features for the Fashion Cherry blog Submitting material for publication in the required formatEditing, writing and re-writing posts and other contentResearching; finding as much information as possible, then brainstorming and deciding how to put the ideas together in a unique storyRe-organizing other writers' diction, choosing better words and making sentences succinctProof reading other writers' work. Weeding out typographical errors and errors of omission. Looking for spelling, grammar and punctuation problemsConducting interviews with people either face-to-face, over the telephone or by email Show less

Ivry-Sur-Seine, Ile-De-France, France

Teaching adults whose first language is not EnglishEncouraging the students to communicate by using the structures and vocabulary they have been taughtHelping students to improve basic language skills: listening; speaking; reading; and writingPlanning, preparing and delivering unique lessons for students of different languages and age groupsProviding helpful feedback on oral and written workFreelance teaching on a one-to-one basisBasic administration, such as keeping… Show more Teaching adults whose first language is not EnglishEncouraging the students to communicate by using the structures and vocabulary they have been taughtHelping students to improve basic language skills: listening; speaking; reading; and writingPlanning, preparing and delivering unique lessons for students of different languages and age groupsProviding helpful feedback on oral and written workFreelance teaching on a one-to-one basisBasic administration, such as keeping student registers and attendance records Show less

Durban Area, South Africa

Proof reading other writers' workWriting and contributing articles and features for the magazineWriting and producing advertising copies for print and media campaignsSubmitting material for publication in the required formatAssisting in editing, writing and re-writing of articles, features, ad copies, and other contentRe-organising other writers' diction, choosing better wording and making sentences succinctSelecting subject matter based on personal or public interest… Show more Proof reading other writers' workWriting and contributing articles and features for the magazineWriting and producing advertising copies for print and media campaignsSubmitting material for publication in the required formatAssisting in editing, writing and re-writing of articles, features, ad copies, and other contentRe-organising other writers' diction, choosing better wording and making sentences succinctSelecting subject matter based on personal or public interest, or as commissioned by a publisher or agentWeeding out typographical errors and errors of omission. Identifying spelling, grammar and punctuation problemsResearching to find as much information as possible on a particular topic, brainstorm and decide how to put the ideas together in a unique storyhttps://www.weighless.co.za/ Show less

Bachelor Of Arts (Ba), Clinical Psychology

Bachelor Of Arts (Ba), English Literature & Communications

Double Major Degree

Matric Exemption, English, History, Math, Biology, And Drama

Activities and Societies: Road Running