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Lon Stroschein is listed as I solve what’s next. Ending indecision for elite performers by guiding them to clarity, bold action, and a life of control, purpose, and legacy. Coach to elite performers | Founder of Normal 40. at Normal 40, based in Parrish, Florida, United States. AeroLeads shows a matched LinkedIn profile for Lon Stroschein.
Lon Stroschein previously worked as Founder and Elite Performance Coach at Normal 40 and Strategic Advisor & Coach at Normal 40. Lon Stroschein holds Bachelor Of Science - Bs, Business; Minors In Economics And Political Science from South Dakota State University.
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By February 2022, I was at the top of my game and I had caught what I chased: The C-Suite office. Pay. Travel. Image...everything. Then, I quit.Most think I left unhappy; I'm smarter than that. What I did was harder. I left something extraordinary, a place that I helped to build—a place that helped build me.The story: Most elite performers I know have a bigger dream resting inside them, but the very success they've built is now holding them back. They feel trapped by golden handcuffs, tethered to a career, schedule, or life that no longer inspires them. At the same time, they're wrestling with the newness of risk aversion and the fear of regret, wondering if they'll ever take control of their life's best days.I know what that feels like because I've been there. After decades of leading companies, building teams, and achieving milestones, I realized my biggest challenge wasn't building another quarter of growth—it was redefining my life. That's why I created Normal 40: a movement, a mindset, and a process designed to help elite performers step out of their own shadows and into their next chapter.At Normal 40, our relationship-based process starts by helping you articulate your dream—identifying the bigger life you've been waiting to build. We then organize those dreams into bold, actionable steps, remove the perceived risk, and design a life aligned with your aspirations. This is about betting on yourself, avoiding future regret, and creating an impactful family legacy.Our framework guides executives, physicians, entrepreneurs, attorneys, and career professionals through the discomfort of change. The truth is, you don't need more credentials, money, or even more time. You need clarity, courage, a community, and a guide who's been where you are. I have been that guide to thousands.I've had the honor of leading people through this journey, from Vintage One Cohorts to the Normal 40 Insider Community--I've been there.My book, The Trade, is a best-seller endorsed by leaders like General Stan McChrystal and Ryan Daniel Moran, and my Normal 40 Podcast has become a trusted space for real talk about midlife transitions and reinvention.Here's what I've learned: The golden handcuffs are real but not unbreakable. Success doesn't have to mean stagnation. And the life you want? It's already within you—you need the proper process and support to bring it to life.If you're an elite performer with a dream that won't let go, I'd love to ramble. Your future self is waiting--don't let them down.Let's be up to something--pure.
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Sioux Falls, US
Normal 40 was created the day I resigned from a life I spent 15 years building. I had achieved more than I thought possible only a decade earlier, but my work there was done, and I knew it. So, I quit.Normal 40 is the crossroads in life where the comfort of what you've already built meets the desire for change. It's a place where you question if your.
Sioux Falls, South Dakota, US
Acquisition Strategy │ Alignment Leader │ Executive Coach │ Business Analytics Created acquisitions department from scratch and dramatically grew acquisition pipeline and closings by 300%. Helped build division strategy and growth portfolio. Analyzed targets, identified opportunities and accelerated company’s strategic growth strategy through acquisition.
Sioux Falls, South Dakota, US
President – Aerostar Division, Aerostar International, Inc. (2010-2015)CEO and Chairman of the Board – Vista Research Inc (2012-2015)Change Agent │ P&L Management │ Business Strategy Design and Implementation │ Operational LeaderLead executive in charge of company strategy and P&L. Led transition of the company from a multimillion-dollar contract.
Sioux Falls, South Dakota, US
Organized sales channel, built relationships, and created transitional strategy. Completed plan outline; promoted to Company President in six months.
Sioux Falls, South Dakota, US
Product Development │ International Market Share Growth │ Business PlanningWrote and executed on a plan to grow distribution throughout Latin America, Europe, Australia and South Africa. Hired staff in Latin America, Europe, Canada and Australia, and worked with internal engineering teams to ready product for international markets. Growth.
Brookings, SD, US
Created and launched strategy to move bank into a larger loan market and swiftly grow. As the second employee in new market, recruited six other leaders to build and launch a loan production market focusing on the highly affluent. Business DevelopmentEstablished a substantial real estate lending business within one year. Sustainable Revenue BuildingCreated.
Washington, District Of Columbia, US
Outreach Coordinator, Office of US Senator Tom Daschle (1999-2004)Regional Director, US Senator Tim Johnson (2002)Assisted in agriculture and economic development legislation; represented Senator across South Dakota. Managed outreach and constituent communication, as well as public presentations.
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Lon Stroschein works for Normal 40.
Lon Stroschein is listed as I solve what’s next. Ending indecision for elite performers by guiding them to clarity, bold action, and a life of control, purpose, and legacy. Coach to elite performers | Founder of Normal 40. at Normal 40.
Lon Stroschein is based in Parrish, Florida, United States while working with Normal 40.
Lon Stroschein has worked for Normal 40, Raven Industries, First Bank & Trust, and United States Senate.
You can use AeroLeads to view verified contact signals for Lon Stroschein at Normal 40, including work email, phone, and LinkedIn data when available.
Lon Stroschein holds Bachelor Of Science - Bs, Business; Minors In Economics And Political Science from South Dakota State University.
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