Valentina Longhi Email & Phone Number

Fiorenzuola d'Arda, IT

Zug, Switzerland

• Led internal IT, external marke ting agencies and local markets for the roll-out of the corporate websites in 39 countries.
• Coordinated external agencies and internal team members for the creation of consumer marke ting materials to promote the launch of a new product in selected European markets.
• Responsible for building and execu ting email market ng campaigns using Marke ting Cloud platf orm.

Lucerne, Switzerland

• Creation and management of contents for the e-commerce platform, e.g. product titles and descriptions, categories, videos, images, etc. to improve the online shopping experience.
• Established new procedures for the physical and online inventory management.
• Definition of the company social media strategy and creation of contents and events published in the main social media platforms.

Washington, District Of Columbia, United States

• Designed and implemented comprehensive Local SEO & NAP citation optimization projects for major US clients, preparing and presenting performance reports with Google Analytics for internal and external stakeholders.
• Responsible for the creation and management of multiple email marketing campaigns in the legal and financial industry, resulting in more than 10 meetings per week with potential clients.
• Led the implementation of the first CRM system for the company, aiming to simplify communication and interactions with customers and to improve the sales funnel.

Sydney, New South Wales, Australia

• Performed market research projects for companies interested in investing in the Australian market.
• Planned and supported Italian entrepreneurs' trade missions in Australia.
• Collaborated with the Event Team in the planning and execution of major chamber-sponsored events.

Master Of Science (M.Sc.), Marketing Management

Campus Abroad Program

Bachelor'S Degree, Economics And Management, Business/Managerial Economics