Nick Longo Email & Phone Number

⬧ Spearheaded MVP deliveries for multiple Fortune 500 brands, balancing resources and value while coordinating multiple vendors.⬧ Defined multi-year roadmaps for critical data and personalization initiatives.⬧ Authored user stories, UAT plans, product roadmaps and business cases to align stakeholders and drive innovation.⬧ Fostered a collaborative, agile, digital transformation mindset across tech, business, CX and leadership, while streamlining workflows to support delivery.⬧ Created AI-ready products, enabling data-rich customer profiles for more personalized user experiences.⬧ Led internal training initiatives to help our teams better leverage AI to improve their efficiency.⬧ Facilitated business demos and customer experience tests to improve our products.⬧ Built data & analytics strategies to meet business goals and key performance indicators.⬧ Promoted team growth through people management, process development and capability training.

Ontario, Canada

⬧ Engaged users to define key features and boost the impact of an internal ERP & process automation platform with a focus on our KPI: time saved through automation.⬧ Managed development sprints and UAT, achieving all acceptance criteria for product success.⬧ Crafted and communicated a customer-focused roadmap, aligning with stakeholder & investor goals.⬧ Enabled product adoption and engagement through hands-on training, helping teams map business-critical processes.⬧ Supported cross-sell and upsell between agencies by mapping key opportunity indicators.

Ontario, Canada

⬧ Led a blended team of direct reports and consultants to build marketing funnels, tracking ROI across the portfolio.⬧ Strategized marketing campaigns that would have the greatest impact, based on budget and goals.⬧ Applied the Business Model Canvas and crafted communications to bring customer value propositions to market.⬧ Adopted Agile and Scaling Up frameworks to grow the agency, leading to its acquisition of other marketing firms.⬧ Streamlined process & workflows to deliver projects on time and under budget, while maintaining quality standards.

Toronto, Canada Area

⬧ Managed client projects, implementing digital marketing strategies including Adwords and automated email marketing.⬧ Provided digital marketing training courses for small business owners and built a Learning Management System for easy online training.⬧ Developed strategic marketing plans, achieving significant client growth.⬧ Delivered sales of training and implementation packages, tracking results and satisfaction as a client partner.

• Contacted sponsorship clients with marketing projections and reports• Assisted the marketing team with web copy including promoting the event on social media• Developed and placed signage for the festival

University Of Guelph

• Wrote engaging articles about on-campus events such as "Today At The Cannon."• Worked to expand the site's user base through marketing and social media engagement.

University Of Guelph

• Acted as the spokesperson for the chapter, teaching younger members to act professionally and break the stereotypical “frat boy” image.• Managed the chapter, leading meetings, and mediating disputes between members.• Planned, set up and ran revenue-producing events, similar to a small business.• Was instrumental in the creation of a “Greek Life at Guelph Club,” a university-recognized group that raised over $3000 for charity over the course of two years with events like Walk a Mile in Her Shoes & The Polar Bear Dip.

Post-Graduate Certificate, Advertising Copywriting

Studyed Ad Copywriting to develop brand management, creative and strategic skills.

Bachelor Of Arts (B.A.), Honours Degree With A Major In Philosophy, With A Minor In Marketing And Business Ethics, Completed

Activities and Societies: Delta Upsilon Fraternity President, Creative Writing Society, Greek Life @ Guelph Club Founder (later became.

Bachelor Of Arts - Ba, Business Ethics