• Manage a team of marketers, including mentoring an intern who has become an official employee, and guiding a current intern, fostering their growth and development within the company

• Lead comprehensive digital marketing strategies across the company's website and social media, effectively engaging with the audiences and contributing to an increase in conversion rate• Leverage Google Analytics to gain actionable insights, enhancing website performance• Implement and supervise an automated POS system, leading to a significant reduction in sales tracking inefficiencies and promoting operational efficiency

• Execute monthly product promotions using Photoshop and Final Cut Pro, contributing to a noticeable increase in content consumption and audience engagement• Facilitate market penetration by proficiently translating product catalogs from English to Vietnamese, contributing to an increase in product visibility

• The Carlson Brand Enterprise assists companies with the strategic and analytical components of brand and marketing challenges• Collaborated with a 5-person team of student consultants to devise marketing strategies, research, and solutions for a Minneapolis-based healthcare SaaS provider looking to gain competitive intelligence and identify unique value propositions• Gathered data using various marketing methodologies, including focus groups, IDIs, and competitor analysis to research business question and define scope of project• Analyzed responses using qualitative data analysis techniques to evaluate strategic growth and channel opportunities• Presented findings and recommendations to company leadership to provide solutions to current business challenges

• Analyzed and presented monthly metrics for Customer.io and Chameleon, driving marked enhancement in software utilization and operational efficiency• Oversaw Customer.io campaigns, enhancing customer engagement and satisfaction through improved communication and marketing strategies• Delivered monthly reports to content partners and effectively addressed queries, enhancing partner relations and satisfaction• Streamlined reporting processes and enhanced team productivity by creating an operational metrics dashboard using Google Sheets and Looker Studio• Led the CMS Update project, strategically creating a more intuitive product interface, potentially enhancing customer satisfaction through an improved user experienceLucy is a one-stop AI-powered knowledge platform for all the data an organization owns and licenses. She was shaped by the needs of our clients and she continues to evolve with the market. Lucy exists to amaze, delight, and empower people through knowledge

• Built onboarding email campaigns using Customer.io to enhance new customers’ experience• Analyzed the metrics of implemented campaigns and provide reporting to the supervisor, enabling informed decision-making and leading to improved campaign effectiveness• Adapted Salesforce to improve the sales pipeline, resulting in more efficient sales operations

• Researched and implement keywords to help improve Search Engine Optimization (SEO)• Analyzed keyword data to increase website traffic• Collaborated with team to create new strategies resulting in increased consumer views

• Strengthened customer service skill through taking approximately 10 to 20 rental reservations daily over the phone and via online • Performed basic office filling and data entry using Excel to observe the information of the rental vehicles• Maintained cleanliness of the rental vehicles and vehicle storage area to ensure customers’ satisfaction

• Assisted the managers to assure the players’ experience and safety through close observation and promptitude• Preserved the landscape of the golf facility through quick learning of necessary tools and technology

• Enhanced media presence and coverage for VISA events, resulting in increased engagement and awareness among the college community• Ensured seamless event execution through efficient coordination with the logistics team, leading to positive feedback and satisfaction from attendees• Successfully represented VISA at events, effectively promoting the association and attracting new members• Supported the organization's efforts in fostering a welcoming and inclusive environment for Vietnamese international students, while also providing other administrative support as needed