Hey there! 👋I’m Mariana Lopes, a marketing pro with over 6 years of experience in the game! 🎯 I specialize in Strategic Marketing and Digital Marketing, so whether it's boosting brand awareness, driving engagement, or crafting standout campaigns, I’ve got you covered!I’m currently freelancing, but I'm open to new projects or 𝐣𝐨𝐛𝐬 👩💻Let’s connect and make magic happen!
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Digital Marketing SpecialistAnc BrandsPortugal -
Strategic & Digital Marketing SpecialistFreelance May 2023 - PresentPortugalI've been providing expert Marketing services to various clients, developing tailored strategies to enhance their digital presence and achieve business objectives. I conduct market research, analyze data, and create targeted campaigns across multiple online platforms. This role involves optimizing content, managing social media, and leveraging SEO and PPC techniques to maximize ROI and drive customer engagement.
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Digital Marketing SpecialistAnc Brands May 2024 - PresentPortugalCurrently driving online success through a combination of Paid Media Advertising, E-Commerce Consulting, and E-Commerce Optimization for the brands 'Casta Shoes' and 'Vaddia'.During the first 3 months, Casta increased its sessions by 208% and its sales by 100%. Vaddia got +167% sessions and +94% sales. -
Digital Marketing SpecialistHappiness Camp May 2024 - PresentPortugalMy work tasks include producing content for Instagram and LinkedIn, managing those channels, and executing campaigns to enhance brand visibility, engagement, and conversion rates. And the results? 10,000 event attendees, +388% followers, and +302,85% interactions (during the four months prior to the event). -
Marketing ManagerPlataforma Aug 2021 - Jul 2023PortugalAs the agency's Marketing Manager, I oversee the planning, development, and execution of marketing strategies to promote the client's products and services. I led a team of marketing professionals, coordinated campaigns, and analyzed market trends to ensure effective targeting and brand positioning. My role also involved managing budgets, optimizing marketing channels, and collaborating with cross-functional teams (Design, Web Development & Communication) to achieve business goals and drive customer engagement. -
Strategic And Digital Marketing SpecialistPlataforma Feb 2020 - Jul 2021PortugalAs a Strategic and Digital Marketing Specialist, I drove the development and execution of comprehensive marketing strategies to enhance brand visibility and engagement. I leverage data analytics and digital tools to craft targeted campaigns and optimize online presence to achieve business objectives. This role also involved market research, identifying trends, and implementing innovative solutions to maximize ROI and foster customer relationships across various digital platforms. -
Event OrganizerHeartbeat Experiences May 2018 - Apr 2023PortugalMy role revolved around client consultation, budgeting, venue selection, logistics planning, vendor coordination, marketing and promotion, on-site management, and post-event evaluation, for both small and large-scale events. -
Marketing CoordinatorConnecting Brands Ltd Jan 2019 - Jan 2020PortugalAs Marketing Coordinator, I was responsible for developing the Marketing Strategy to sell the brand's wines in Europe, and North and South America. This involved figuring out the best way to do it, considering things like market differences and how to get our products there. -
Flyer DistributorFiniclasse, Sa Sep 2018 - Dec 2018Guarda, Guarda, PortugalMy primary responsibility was to disseminate promotional material (flyers) to a targeted audience, in high-traffic areas or specific locations to maximize visibility and reach. -
Marketing & Communication InternPlataforma May 2018 - Aug 2018PortugalBecause my degree was so wide-ranging, I did a lot of things during this internship; I did Marketing and Communication plans, developed campaigns, created content, managed social media accounts, and started doing paid media.
Mariana Lopes Skills
Mariana Lopes Education Details
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Marketing
Frequently Asked Questions about Mariana Lopes
What company does Mariana Lopes work for?
Mariana Lopes works for Anc Brands
What is Mariana Lopes's role at the current company?
Mariana Lopes's current role is Digital Marketing Specialist.
What schools did Mariana Lopes attend?
Mariana Lopes attended Politécnico Da Guarda.
What are some of Mariana Lopes's interests?
Mariana Lopes has interest in Viagens, Literatura, Fotografia, Política, Música, Empreendedorismo, Escrita, Redes Sociais, Natureza, Ambientalismo.
What skills is Mariana Lopes known for?
Mariana Lopes has skills like Marketing, Escrita, Fotografia, Copywriting Digital, Escrita Criativa, E Commerce Seo, Adobe Photoshop, Adobe Photoshop Lightroom, Microsoft Office, Adobe Illustrator, Redes Sociais Online.
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Mariana Lopes
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