Lora Dicheva

Lora Dicheva Email and Phone Number

Chief Marketing Officer at EasyPay and ePay.bg @ EasyPay
Lora Dicheva's Location
Bulgaria, Bulgaria
Lora Dicheva's Contact Details

Lora Dicheva personal email

About Lora Dicheva

Marketing executive with extensive experience in management, media, strategic marketing, negotiations, budgeting and leadership. eading and executing marketing campaigns for some of the biggest brands in Bulgaria and CEE.Executive MBA from the University of Sheffield (UK) and Bachelor and Master from the University of Nice (France).Fluent in English, French and Bulgarian.

Lora Dicheva's Current Company Details
EasyPay

Easypay

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Chief Marketing Officer at EasyPay and ePay.bg
Lora Dicheva Work Experience Details
  • Easypay
    Director Marketing Communications
    Easypay Feb 2020 - Present
    Sofia, Sofia City, Bulgaria
    Lead the marketing department of the biggest payment system in Bulgaria with 160 M payments Originate and implement new services and products Responsible for the planning and executions of all marketing activities and strategiesWork on the concept and implementation of projects with international partners such as MasterCard, UNICEF, Viber and many others Runs a team of 12 brand, PR and digital managers. Direct report to the CEO.
  • Epay.Bg
    Chief Marketing Officer
    Epay.Bg Feb 2020 - Present
    Lead all marketing activities of ePay.bg Responsible for the Marketing and Communication DepartmentManage marketing strategy, budget and activities Reporting to the CEO
  • Fund Of Funds In Bulgaria (Fmfib)
    Head Of Corporate Communications
    Fund Of Funds In Bulgaria (Fmfib) Aug 2018 - Feb 2020
    Sofia
    Manage the Corporate Communications Unit of The Fund of Funds - a Ministry of Finance organization, responsible for the investment of over EUR 600 million from the European Investment Funds in BulgariaAct as a spokesperson and secure the relations with European Commission and Bulgarian Ministries, Government and AuthoritiesResponsible for the communication strategy, budget and team management Develop and coordinate all participation in special events, presentations, creative… Show more Manage the Corporate Communications Unit of The Fund of Funds - a Ministry of Finance organization, responsible for the investment of over EUR 600 million from the European Investment Funds in BulgariaAct as a spokesperson and secure the relations with European Commission and Bulgarian Ministries, Government and AuthoritiesResponsible for the communication strategy, budget and team management Develop and coordinate all participation in special events, presentations, creative projects and media relations. Work with the Management Board Show less
  • National Council For Self-Regulation
    Board Member
    National Council For Self-Regulation Mar 2016 - Oct 2017
    Sofia
  • Btv Media Group Ead
    Head Of Marketing
    Btv Media Group Ead Nov 2015 - Oct 2017
    Led team of 45 professionals, strategic goals, budgets and P&L. Direct report to the CEOManage the marketing and communication strategy and plan of the leading media group in CEEResponsible for the performance of 6 TV channels, 6 radio stations and over 10 websitesManage all part of the marketing mix, including media campaigns, CSR, digital, events, partnershipsCreated the most successful voluntary campaign in Bulgaria for all times and the one of the biggest social initiatives… Show more Led team of 45 professionals, strategic goals, budgets and P&L. Direct report to the CEOManage the marketing and communication strategy and plan of the leading media group in CEEResponsible for the performance of 6 TV channels, 6 radio stations and over 10 websitesManage all part of the marketing mix, including media campaigns, CSR, digital, events, partnershipsCreated the most successful voluntary campaign in Bulgaria for all times and the one of the biggest social initiatives in CEE “Let’s clean (Bulgaria) in one day” with over 2 000 000 participants Show less
  • Btv Media Group Ead
    Senior Brand Communication Manager
    Btv Media Group Ead Oct 2013 - Oct 2015
    Sofia, Bulgaria
    Negotiated and approved all strategic partnerships of the companyResponsible for the B2B communication and all the sales of marketing activitiesProvide strategic vision and implementation plan for bTV Media Group channels and digital productsWork with stakeholders at all levels - local management and authorities, international management, agencies and subcontractors, media. Manage team of brand, PR and brand managers.
  • Central European Media Enterprises
    Marketing Director - Mediapro Entertainment And Btv Studios
    Central European Media Enterprises Nov 2010 - Oct 2013
    Sofia, Bulgaria
    Launch and establish the content production company on the Bulgarian market.Manage the brand communication and strategy of CME content production brands: bTV Studios, MediaPro Entertainment, MediaPro Adventure, MediaPro Pictures. Responsible for the marketing campaigns of all series, shows and services of the company, broadcasted by the leading TV channels in the CEE, such as The voice of Bulgaria, The Price is right, Got Talent, etc. Manage the marketing department team of 5… Show more Launch and establish the content production company on the Bulgarian market.Manage the brand communication and strategy of CME content production brands: bTV Studios, MediaPro Entertainment, MediaPro Adventure, MediaPro Pictures. Responsible for the marketing campaigns of all series, shows and services of the company, broadcasted by the leading TV channels in the CEE, such as The voice of Bulgaria, The Price is right, Got Talent, etc. Manage the marketing department team of 5 subordinates - research, PR and event experts.Work on global projects related to new markets – focus on Turkey and Serbia. Coordinate different projects on a CME level with other CME territories: Romania, Croatia, Czech Republic, Slovenia and Slovakia. Work closely with the Sales Director for the introduction of the Product placement on the market. Show less
  • Central European Media Enterprises
    Marketing Director - Pro.Bg And Ring.Bg
    Central European Media Enterprises Nov 2009 - Oct 2010
    Sofia, Bulgaria
    Responsible for the planning, implementation and control of all communication strategies, projects and activities for the Sport, News cast, TV channels, websites and radio stations, internal and external TV productions and international projectsManaged annual marketing budget of 8 M USDPart of the M&A team between PRO.BG and bTV Media Group. Led a team of 60 professionals - brand managers, researchers, event department, creative team
  • Mullenlowe Swing
    Account Director
    Mullenlowe Swing May 2008 - Nov 2009
    Plan, implement, coordinate and control various creative campaigns, communication strategies, advertising projects for the main clients of the agency. Develop, present and sale annual marketing strategies for existing and potential clients. Manage team of 2 subordinates - account executive and assistant.Work closely with the creative department and advertising producers. Clients: Stella Artois, Beck’s, Staropramen, Unilever, TV channel Diema, British Airways, Corporate and… Show more Plan, implement, coordinate and control various creative campaigns, communication strategies, advertising projects for the main clients of the agency. Develop, present and sale annual marketing strategies for existing and potential clients. Manage team of 2 subordinates - account executive and assistant.Work closely with the creative department and advertising producers. Clients: Stella Artois, Beck’s, Staropramen, Unilever, TV channel Diema, British Airways, Corporate and Commercial Bank, Golden Pages, Ford etc. Show less
  • Havas
    Account Executive
    Havas Oct 2006 - Apr 2008
    Develop and execute communication and advertising concepts and campaigns. Supervise creative process and media planning and buying. Organize PR events, seminars, press conferences, etc. Clients: Cisco, Coca Cola, Carrefour, WV, Audi, Societe Generale, Danone, French Embassy and French Culture Institute, Dalkia Bulgaria, etc.

Lora Dicheva Skills

Advertising Television Public Relations Integrated Marketing Marketing Strategy Media Planning Digital Marketing Marketing Communications Strategic Communications Broadcast Strategy Brand Management Marketing Online Advertising New Media Digital Media Social Media Marketing Marketing Management Entertainment Corporate Communications Online Marketing Media Relations Product Marketing Social Media B2b Brand Development Management Marketing Research Market Research Digital Strategy Event Planning Copywriting Email Marketing Mobile Marketing Internal Communications Radio Facebook Media Buying Seo Press Releases Blogging Sem Google Analytics Creative Direction Social Networking Market Analysis Advertising Sales Competitive Analysis

Lora Dicheva Education Details

Frequently Asked Questions about Lora Dicheva

What company does Lora Dicheva work for?

Lora Dicheva works for Easypay

What is Lora Dicheva's role at the current company?

Lora Dicheva's current role is Chief Marketing Officer at EasyPay and ePay.bg.

What is Lora Dicheva's email address?

Lora Dicheva's email address is lo****@****hoo.com

What schools did Lora Dicheva attend?

Lora Dicheva attended Université Côte D'azur, The University Of Sheffield.

What skills is Lora Dicheva known for?

Lora Dicheva has skills like Advertising, Television, Public Relations, Integrated Marketing, Marketing Strategy, Media Planning, Digital Marketing, Marketing Communications, Strategic Communications, Broadcast, Strategy, Brand Management.

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