Lora Dicheva personal email
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Marketing executive with extensive experience in management, media, strategic marketing, negotiations, budgeting and leadership. eading and executing marketing campaigns for some of the biggest brands in Bulgaria and CEE.Executive MBA from the University of Sheffield (UK) and Bachelor and Master from the University of Nice (France).Fluent in English, French and Bulgarian.
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Director Marketing CommunicationsEasypay Feb 2020 - PresentSofia, Sofia City, BulgariaLead the marketing department of the biggest payment system in Bulgaria with 160 M payments Originate and implement new services and products Responsible for the planning and executions of all marketing activities and strategiesWork on the concept and implementation of projects with international partners such as MasterCard, UNICEF, Viber and many others Runs a team of 12 brand, PR and digital managers. Direct report to the CEO. -
Chief Marketing OfficerEpay.Bg Feb 2020 - PresentLead all marketing activities of ePay.bg Responsible for the Marketing and Communication DepartmentManage marketing strategy, budget and activities Reporting to the CEO -
Head Of Corporate CommunicationsFund Of Funds In Bulgaria (Fmfib) Aug 2018 - Feb 2020SofiaManage the Corporate Communications Unit of The Fund of Funds - a Ministry of Finance organization, responsible for the investment of over EUR 600 million from the European Investment Funds in BulgariaAct as a spokesperson and secure the relations with European Commission and Bulgarian Ministries, Government and AuthoritiesResponsible for the communication strategy, budget and team management Develop and coordinate all participation in special events, presentations, creative… Show more Manage the Corporate Communications Unit of The Fund of Funds - a Ministry of Finance organization, responsible for the investment of over EUR 600 million from the European Investment Funds in BulgariaAct as a spokesperson and secure the relations with European Commission and Bulgarian Ministries, Government and AuthoritiesResponsible for the communication strategy, budget and team management Develop and coordinate all participation in special events, presentations, creative projects and media relations. Work with the Management Board Show less -
Board MemberNational Council For Self-Regulation Mar 2016 - Oct 2017Sofia
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Head Of MarketingBtv Media Group Ead Nov 2015 - Oct 2017Led team of 45 professionals, strategic goals, budgets and P&L. Direct report to the CEOManage the marketing and communication strategy and plan of the leading media group in CEEResponsible for the performance of 6 TV channels, 6 radio stations and over 10 websitesManage all part of the marketing mix, including media campaigns, CSR, digital, events, partnershipsCreated the most successful voluntary campaign in Bulgaria for all times and the one of the biggest social initiatives… Show more Led team of 45 professionals, strategic goals, budgets and P&L. Direct report to the CEOManage the marketing and communication strategy and plan of the leading media group in CEEResponsible for the performance of 6 TV channels, 6 radio stations and over 10 websitesManage all part of the marketing mix, including media campaigns, CSR, digital, events, partnershipsCreated the most successful voluntary campaign in Bulgaria for all times and the one of the biggest social initiatives in CEE “Let’s clean (Bulgaria) in one day” with over 2 000 000 participants Show less -
Senior Brand Communication ManagerBtv Media Group Ead Oct 2013 - Oct 2015Sofia, BulgariaNegotiated and approved all strategic partnerships of the companyResponsible for the B2B communication and all the sales of marketing activitiesProvide strategic vision and implementation plan for bTV Media Group channels and digital productsWork with stakeholders at all levels - local management and authorities, international management, agencies and subcontractors, media. Manage team of brand, PR and brand managers. -
Marketing Director - Mediapro Entertainment And Btv StudiosCentral European Media Enterprises Nov 2010 - Oct 2013Sofia, BulgariaLaunch and establish the content production company on the Bulgarian market.Manage the brand communication and strategy of CME content production brands: bTV Studios, MediaPro Entertainment, MediaPro Adventure, MediaPro Pictures. Responsible for the marketing campaigns of all series, shows and services of the company, broadcasted by the leading TV channels in the CEE, such as The voice of Bulgaria, The Price is right, Got Talent, etc. Manage the marketing department team of 5… Show more Launch and establish the content production company on the Bulgarian market.Manage the brand communication and strategy of CME content production brands: bTV Studios, MediaPro Entertainment, MediaPro Adventure, MediaPro Pictures. Responsible for the marketing campaigns of all series, shows and services of the company, broadcasted by the leading TV channels in the CEE, such as The voice of Bulgaria, The Price is right, Got Talent, etc. Manage the marketing department team of 5 subordinates - research, PR and event experts.Work on global projects related to new markets – focus on Turkey and Serbia. Coordinate different projects on a CME level with other CME territories: Romania, Croatia, Czech Republic, Slovenia and Slovakia. Work closely with the Sales Director for the introduction of the Product placement on the market. Show less -
Marketing Director - Pro.Bg And Ring.BgCentral European Media Enterprises Nov 2009 - Oct 2010Sofia, BulgariaResponsible for the planning, implementation and control of all communication strategies, projects and activities for the Sport, News cast, TV channels, websites and radio stations, internal and external TV productions and international projectsManaged annual marketing budget of 8 M USDPart of the M&A team between PRO.BG and bTV Media Group. Led a team of 60 professionals - brand managers, researchers, event department, creative team -
Account DirectorMullenlowe Swing May 2008 - Nov 2009Plan, implement, coordinate and control various creative campaigns, communication strategies, advertising projects for the main clients of the agency. Develop, present and sale annual marketing strategies for existing and potential clients. Manage team of 2 subordinates - account executive and assistant.Work closely with the creative department and advertising producers. Clients: Stella Artois, Beck’s, Staropramen, Unilever, TV channel Diema, British Airways, Corporate and… Show more Plan, implement, coordinate and control various creative campaigns, communication strategies, advertising projects for the main clients of the agency. Develop, present and sale annual marketing strategies for existing and potential clients. Manage team of 2 subordinates - account executive and assistant.Work closely with the creative department and advertising producers. Clients: Stella Artois, Beck’s, Staropramen, Unilever, TV channel Diema, British Airways, Corporate and Commercial Bank, Golden Pages, Ford etc. Show less -
Account ExecutiveHavas Oct 2006 - Apr 2008Develop and execute communication and advertising concepts and campaigns. Supervise creative process and media planning and buying. Organize PR events, seminars, press conferences, etc. Clients: Cisco, Coca Cola, Carrefour, WV, Audi, Societe Generale, Danone, French Embassy and French Culture Institute, Dalkia Bulgaria, etc.
Lora Dicheva Skills
Lora Dicheva Education Details
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Information Et Communication -
Awarded Mba Degree With Merit
Frequently Asked Questions about Lora Dicheva
What company does Lora Dicheva work for?
Lora Dicheva works for Easypay
What is Lora Dicheva's role at the current company?
Lora Dicheva's current role is Chief Marketing Officer at EasyPay and ePay.bg.
What is Lora Dicheva's email address?
Lora Dicheva's email address is lo****@****hoo.com
What schools did Lora Dicheva attend?
Lora Dicheva attended Université Côte D'azur, The University Of Sheffield.
What skills is Lora Dicheva known for?
Lora Dicheva has skills like Advertising, Television, Public Relations, Integrated Marketing, Marketing Strategy, Media Planning, Digital Marketing, Marketing Communications, Strategic Communications, Broadcast, Strategy, Brand Management.
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