Loralynne Evans Email & Phone Number

Denver, Co, Us

Aurora, Colorado, United States

Denver, Colorado, United States

- Developed a strategic annual marketing plan with monthly campaigns and integrated marketing communications across multiple channels resulting in a more comprehensive approach to communications and fundraising. Using the integrated communication approach for the Giving Tuesday campaign resulted in a 18% increase in donations from the previous year. - Led the Conference Planning Committee to organize a national conference of 335 people and increased fundraising from sponsors, exhibitors and… Show more - Developed a strategic annual marketing plan with monthly campaigns and integrated marketing communications across multiple channels resulting in a more comprehensive approach to communications and fundraising. Using the integrated communication approach for the Giving Tuesday campaign resulted in a 18% increase in donations from the previous year. - Led the Conference Planning Committee to organize a national conference of 335 people and increased fundraising from sponsors, exhibitors and donors by 30% from the previous year. Oversaw all speaker selection, vendors, logistics, budget management, event marketing, graphic design, speaker and volunteer management, offsite excursions from event inception through post-event analysis resulting in a seamless conference and exceeding all expectations. -Organized topics and speakers for 2-3 virtual events per month and managed event marketing and social media for the events.-Conducted social media outreach to U.S. print media and healthcare magazines resulting in 9 published articles to spread awareness and education about Moebius syndrome.-Wrote and designed the monthly e-newsletters and campaign marketing emails which received an average open rate of 65%. Show less

Denver, Colorado, United States

-Worked directly with the Executive Director and the Conference Planning Committee to organize a national conference of 310 people and ensured alignment with state and local COVID safety protocols. Oversaw all vendors, logistics, budget tracking, event marketing, graphic design, speaker coordination and volunteer management from event inception through post-event analysis resulting in a seamless conference and attendee experience.- Coordinated monthly educational and social virtual events… Show more -Worked directly with the Executive Director and the Conference Planning Committee to organize a national conference of 310 people and ensured alignment with state and local COVID safety protocols. Oversaw all vendors, logistics, budget tracking, event marketing, graphic design, speaker coordination and volunteer management from event inception through post-event analysis resulting in a seamless conference and attendee experience.- Coordinated monthly educational and social virtual events for the Moebius Syndrome community.- Managed the design and social media marketing for the national conference and months virtual events. Show less

Chicago, Illinois, United States

Thrivent Financial - Compass Group (2019 - 2021)- Managed and led entire marketing channels, including identifying key target markets and creating integrated digital and social media (Facebook and LinkedIn) campaigns and events both virtual and in-person to convey key messages. Streamlined messaging from sporadic, isolated posts to targeted and consistent branded storytelling.- Worked well under pressure and quickly pivoted from in-person to virtual events during the pandemic for… Show more Thrivent Financial - Compass Group (2019 - 2021)- Managed and led entire marketing channels, including identifying key target markets and creating integrated digital and social media (Facebook and LinkedIn) campaigns and events both virtual and in-person to convey key messages. Streamlined messaging from sporadic, isolated posts to targeted and consistent branded storytelling.- Worked well under pressure and quickly pivoted from in-person to virtual events during the pandemic for continued success. Thresholds (2010 - 2014)- Collaborated with the Development and Marketing team and Board of Directors to produce high-quality fundraising events ranging from 200-1,500 people and ensured alignment of event details to brand message. Oversaw all vendors, logistics, budget tracking and personnel from event inception through post-event analysis resulting in seamless events that exceeded their fundraising goals. Minding Your Business (2011-2012)- Served as a liaison between U.S. tech and financial companies and event vendors in Spanish language countries to organize and execute several multi-day conferences ranging from 200-2,000 attendees. Engaged with executives and speakers to arrange event details and travel arrangements. Ex Libris Group (2009-2011)- Continued previous event manager role as detailed below. Show less

- Collaborated with global marketing team for webinar and promotional video production, global re-branding, development of sales support materials, advertising, lead generation, web site content, thought leadership positioning, and media outreach.- Controlled $900K annual event and marketing budget, tracked actuals against planned spending, reconciled all financials with accounting team pre- and post-event, and collaborated with CFO to maximize event efficiency to reduce expenses.-… Show more - Collaborated with global marketing team for webinar and promotional video production, global re-branding, development of sales support materials, advertising, lead generation, web site content, thought leadership positioning, and media outreach.- Controlled $900K annual event and marketing budget, tracked actuals against planned spending, reconciled all financials with accounting team pre- and post-event, and collaborated with CFO to maximize event efficiency to reduce expenses.- Engaged directly with U.S. executives, global CMO, and Board of User Group to ensure alignment of brand messaging, budgeting and cost controls, event efficiency and proactive community engagement with users. - Planned, executed and promoted all North America events, including 3 customer receptions (500-700 attendees), an annual User Group conference (300 attendees), an annual Directors' summit (50 attendees), 17 regional meetings, and participation at 3 national industry tradeshows.- Managed vendors to design event marketing materials, direct mail campaigns, conference materials, event registration websites and post-event surveys and analysis. Show less

- Led account management, development of press materials, outreach to media, and placement of byline articles for BMC Mainframe Service Management and Identity Management business units.- Pioneered a thought leadership program for BMC Software C-level executives resulting in speaker placement at key industry conferenced and authored thought leadership articles published on the BMC Software website. - Coordinated with HR team to plan monthly staff brownbag trainings and oversee… Show more - Led account management, development of press materials, outreach to media, and placement of byline articles for BMC Mainframe Service Management and Identity Management business units.- Pioneered a thought leadership program for BMC Software C-level executives resulting in speaker placement at key industry conferenced and authored thought leadership articles published on the BMC Software website. - Coordinated with HR team to plan monthly staff brownbag trainings and oversee recruitment and management of interns and mentorship of junior staffers. Show less

- Authored and coordinated production of press and client materials, including press releases, fact sheets, backgrounders, client biographies, media alerts, briefing books, coverage reports, and project plans.- Facilitated outreach to industry influencers, advertising placement, and direct mail campaign for the 2006 Grupo Bimbo Award for Nutrition, Science and Food Technology resulting in coverage in more than 100 media outlets.- Coordinated all event logistics, budget management… Show more - Authored and coordinated production of press and client materials, including press releases, fact sheets, backgrounders, client biographies, media alerts, briefing books, coverage reports, and project plans.- Facilitated outreach to industry influencers, advertising placement, and direct mail campaign for the 2006 Grupo Bimbo Award for Nutrition, Science and Food Technology resulting in coverage in more than 100 media outlets.- Coordinated all event logistics, budget management, collateral development, international travel arrangements and executive meeting schedule for the annual Dell Americas International Media Visit, annual Dell Analyst Relations Day, RUMBO newspaper tri-city launch events, and multiple media tours. Show less