Lorelei Trisca Email & Phone Number

Denmark

The role of the Content Marketer is to increase brand awareness through the marketing of content online and by sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. I am responsible for creating impactful content, publishing content on the appropriate platforms, and measuring the results of marketing activity.Responsibilities:- Recruit and onboard new writers. - Manage the design and writing teams to produce high quality content (20+ people).- Manage a content marketing budget.- Develop and orchestrate digital content strategy across all online platforms, including social media.- Manage link-building to build domain authority.- Manage content operations: from ideation, keyword research, briefing, editing and publishing content. - Write copy for landing pages. - Data-driven content optimization. - Share content through various platforms, ensuring strong web presence.- Undertake content marketing initiatives to achieve business targets (e.g. Creating lead-magnet assets).- Develop editorial calendar, delegate tasks and ensure deadlines are met.- Receive customer feedback and generate ideas to increase customer engagement.Tool Stack: ahrefs, surferSEO, frase, Google Search Console, Matomo analytics, Hubspot, Webflow, Notion

The Considerate Consumer is a manual for sustainable everyday consumption. I am in charge of producing copy in the area of sustainable living.Key responsibilities:- Creative and persistent research on specific topics.- Selecting and structuring key data and filtering key messages.- Writing copy for specific manual entries, which includes among others, presenting scientific data and providing practical advice for dealing with specific sustainability issues.- First Published entry: https://www.considerate-consumer.com/covidwaste

Hellerup, Capital Region, Denmark

My main objectives were to create comprehensive, well-documented and well-structured content meant to increase our brand authority within the HR/ Onboarding and Preboarding domains, as well as to increase the organic traffic to the product pages and increase the company presence on SERPS.Key Responsibilities:- Researching, writing, editing and publishing SEO-optimised blog posts and landing pages (using Wordpress as CMS).- Developing whitepapers, eBooks, guides and templates.- On-page SEO Optimisation, internal link-building and semantic keywords research. - Copy editing email funnel campaigns, and all public written content (marketing and advertising, sales, customer success). - Drafting press releases, SoMe content. - Analysis of HR publications, and market/ competitor analysis in order to identify new content areas.- Identifying and measuring main KPIs to continuously improve performance and reporting on key metrics in stand-ups with internal team (Google Search Console tracking).- Creating infographics (Canva).- Drafting a "Data Bank" and "HR Glossary."- Samples of writing: https://introdusapp.com/employee-onboarding-process/ and https://introdusapp.com/improve-new-hire-experiences-and-ensure-talent-retention-2/

Copenhagen, Capital Region, Denmark

- Managing and maintaining HR databases with different information (new hires, promotions, terminations) - Drafting contracts for new employees and set-up on the payroll management platform- Performing file audits to ensure that all required employee documentation is collected - Adhering to payroll policies and procedures and complying with relevant Danish legislation - Providing support and answering to employee queries (e-mail, telephone, in person)- Processing payroll in a timely and accurate manner, including full management of leaves and absence in the time attendance system and facilitating resolutions to any payroll errors - Liaison with operational managers and staff managers- IT Tools Used: Microsoft Excel, Word, Outlook, Planday, Visma eAccounting

Copenhagen Area, Capital Region, Denmark

- Performing guidance to students and prospective students referring to: admission, organization of courses, employment opportunities, study programs and examination rules etc.- Conceptualizing, planing, budgeting and managing events (ex: graduation, career day, workshops)- Proofreading and preparation of various materials (ex: supportive communication materials, posters for events, leaflets, PowerPoint presentations)- Learning content development- Delivering presentations and conducting workshops and trainings - Evaluation and reporting (in writing and orally) of performed activities- Facilitating and supporting the improvement of the the academic and social environment (ex: drafting a calendar for social activities; proposals for amending the Study Curriculum)- Suggest changes and alternative communication channels to continually improve internal communication- Training of new counsellor and social mentors- IT Tools Used: Microsoft Excel, Word, PowerPoint, Outlook

Bucharest, Romania

- Reading scientific articles (in all fields ranging from medicine, technology, engineering etc.) and classifying them according to a clear set of criteria so as to differentiate those that present interest and possible impact for the future. These articles were to be fed in a neural network as training material, in order to develop an AI tool capable of scanning the news in the search for weak signals (indicators of a potentially emerging issue, that may become significant in the future).- Debating and providing arguments alongside fellow co-workers on how the criteria would be applied with regards to specific articles.- Provided digests and short forms of said articles for social media use- Working language: English

Bucharest, Romania

- Conducting research, substantive review and critical analysis of information and documents- Providing guidance to students on academic matters - Using social networking for information sharing - Handling of the official social media accounts of the Institute- Learning content development- Delivering presentations and conducting workshops and trainings- Conceptualizing, planing, budgeting and managing events (ex: the launching of the Institute, career workshop)- IT Tools Used: Microsoft Excel, Word, PowerPoint, Outlook

Bucharest, Romania

- Assisting with general administrative duties; - Assisting with the organization of press events, including conferences; Liaison with the Chamber's linked divisions.- Writing and editing a range of content, including press releases, articles, information sheets, country –profiles dossiers, brochures, newsletters, reports (Romanian and English); - Supporting the production of content to engage with different stakeholders, including private sector partners (disseminations, business opportunities reports);- IT Tools Used: Microsoft Word, PowerPoint, Outlook

Master Of Arts - Ma, African Studies

Interdisciplinary degree grounded in a combination of social sciences and humanities, incorporating a variety of core and elective courses.

Master'S Degree, Development, International Cooperation And Humanitarian Aid

General Theoretical Subjects: Development and Cooperation Theories; Development Economy; International Public Law; Applied Subjects.

Bachelor'S Degree, International Relations And European Studies

Key Subjects: International Relations, EU Institutions, Sociology, European Studies, EU Policies, EU Politics, Fundamental Concepts.

Baccalaureate Diploma, Literature (Bilingual Program - Romanian And English)

Activities and Societies: Romanian Language and Literature, English, French, History,Social Sciences