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Lorena Alonso is listed as Strategic Leader in Analytics and AI | Expert in Consumer Behaviour | Driving Growth in FMCG Through Data-Driven Stories at Circana, based in Madrid, Community Of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Lorena Alonso.
Lorena Alonso previously worked as Directora de Alianzas Estratégicas | Especialista en Datos de Consumidor | IA at Circana and Directora de Retail & Gateways | Especialista en Insights y Estrategia Comercial at Circana. Lorena Alonso holds Master'S Degree, Dirección En Data, Analytics And Ia from Ie Business School Executive Education.
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My greatest strength lies in my ability to combine a passion for data, analytics, and artificial intelligence with well-rounded strategies focused on delivering measurable commercial results.My mission is to transform data into profitable business strategies, driving growth, loyalty, and customer engagement.I am a motivated, positive, passionate, and adaptable professional who thrives on challenges. I stand out for my energetic and curious approach, which inspires and motivates those around me.I bring 15 years of experience leading commercial responsibilities and maximising the value of data and technology, predominantly within the FMCG sector.✅ AREAS OF EXPERTISE:➤ Extensive experience in data analysis and consumer insights, uncovering growth opportunities.➤ Proven track record in building strong, long-lasting client relationships, maximising their engagement and investment.➤ Strong leadership skills, with a focus on inspiring, motivating, and developing talent.✅ MY WAY OF WORKING:➤ Client, goal, and results-oriented, tailoring strategies to specific needs while fostering strategic partnerships to achieve ambitious objectives.➤ Empowering teams with empathy and energy, ensuring they connect their role to broader organisational goals, fostering commitment and purpose.➤ Extensive experience leading cross-functional collaboration, optimising resources, and leveraging expertise to drive impact.✅ KEY COMPETENCIES:Thought Leadership, Analytics, Insights, Sales, Team Management, Business Development, Strategy, Leadership, Decision Making, Storytelling, Inspiration, Motivation, Problem-Solving, Spanish, Customer Retention, Innovation, Positivity, Empathy, Resilience, Service Excellence, Charisma.✅ LET’S CONNECT!✉ lorenacovent.linkedin@gmail.com
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Bracknell, England, United Kingdom
Líder en estrategias de ventas basadas en datos y análisis del comportamiento del consumidor. Experta en:- Desarrollo de relaciones estratégicas con clientes clave- Implementación de iniciativas de ventas basadas en insights- Liderazgo de equipos multidisciplinares de alto rendimiento- Análisis de tendencias de mercado y comportamiento del.
Madrid, Community Of Madrid, Spain
Líder estratégica en Retail FMCG, impulsando crecimiento a través de insights de consumidor y optimización comercial.Responsabilidades Clave:- Liderazgo de pensamiento en insights de consumidor y fidelización- Desarrollo de estrategias basadas en datos para empresas FMCG y Retail- Análisis y síntesis de datos complejos para recomendaciones estratégicas.
Bracknell, England, United Kingdom
Experta en desarrollo de negocio FMCG, catalizando ventas y expansión de mercado mediante estrategias de retail media y marketing personalizado.Responsabilidades Clave:- Dirección de proyectos estratégicos de investigación de mercado en el sector FMCG- Implementación de estrategias de Retail Media y marketing personalizado- Análisis y aplicación de.
London Area, United Kingdom
Responsabilidades Clave:- Liderazgo del rediseño integral de marca para 11 unidades de negocio en 6 países- Coordinación con 13+ equipos y proveedores para alineación global de marca- Desarrollo e implementación de campañas y estrategias de marketing innovadoras- Gestión de la introducción de la marca en nuevos mercados internacionalesHabilidades.
Madrid, Community Of Madrid, Spain
Programa de dirección en datos, analytics e inteligencia artificial
Licenciatura en Marketing
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Lorena Alonso works for Circana.
Lorena Alonso is listed as Strategic Leader in Analytics and AI | Expert in Consumer Behaviour | Driving Growth in FMCG Through Data-Driven Stories at Circana.
Lorena Alonso is based in Madrid, Community Of Madrid, Spain while working with Circana.
Lorena Alonso has worked for Circana, Babcock International Group, Research Now Ssi, and Lyreco Group.
You can use AeroLeads to view verified contact signals for Lorena Alonso at Circana, including work email, phone, and LinkedIn data when available.
Lorena Alonso holds Master'S Degree, Dirección En Data, Analytics And Ia from Ie Business School Executive Education.
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