Lorena Burton Email & Phone Number

Tauranga, Bay Of Plenty, Nz

Tauranga, Bay Of Plenty, New Zealand

Tauranga, Bay Of Plenty, New Zealand

Responsible for managing and leading all aspects of the company’s media strategy and brand presence. Visual Merchandising development and implementation for 21 stores across the North Island. (Posters, Display Tickets, Bed Tickets, Visual Merchandising)Preparation and management of Monthly, quarterly, and annual budgets for Media allocation.Media management across all channels offline and online. Lead the initiative to introduce the first e-commerce website of the company.Manage the development of the new website and e-commerce, being actively involved with all departments, including logistics, freights, stock management, personally photographing the range of furniture, measuring products to make sure they were accurate, sourcing renderers, and being there in every single step of the process while attending my marketing tasks. Manage and Implemented Social Media campaigns, including content creation.Create Strategic partnerships between Sales and MarketingActive involvement in quarterly and annual planning strategies for company objectives. Grow partnerships with Advertising suppliers and agencies. Implement marketing automation tools, improving efficiency and enhancing lead nurturing processes.Develop and manage a tight marketing budget, consistently delivering projects on time and within budget.Oversee and directed the design and production of marketing collateral, ensuring brand consistency.

Tauranga, Bay Of Plenty, New Zealand

Managed the company's Marketing.Contributed to a 300% Increase in turnover in 3 years, comparable to previous owners of the sail-making company. Created Social Media Campaigns and managed their content. Created Partnerships with local advertising companies.Created Sales strategies to grow the business further. Negotiated International contracts and terms for distribution. Collaborated with sales person to develop collateral materials, contributing to increased sales conversion rates.Conducted market research and competitive analysis to identify growth opportunities and market trends.

Tauranga

Introduced the Specialist search and Corporate Recruitment Firm to Tauranga, Bay of PlentyIntroduced and increased the growth and development of the firm’s presence in the area.Acquired relationship that further developed into revenue and growth for the Business.Positioned competent leaders in areas of Accounting and Finance, Banking and Financial Services, IT and Telecommunications, Sales, Marketing and Communications, General Management, and blue-collar roles such as CEO, CMO, COO, and CFO.Created new partnerships for the business. Managed the day-to-day basics of the Business.Generated reports to the CEO.

Auckland, New Zealand

Successfully within a couple of months of joining the business, locked in an account that maintained $11k spent to grow it to $500k spent in a year of newly generated business thanks to the relationship built between me and my client and the conversions generated by my digital strategy.Responsible for providing digital advertising solutions and managing a International and National Agencies portfolio. Exclusive ambassador for many National and International publishers such as LinkedIn, BBC, CNN, Sky Scanner, Play Station, Jamie Oliver, and Cartoon Network, Play Station amongst many others.Exclusive ambassador for many National and International publishers such as LinkedIn, BBC, CNN, Sky Scanner, Play Station, Jamie Oliver, Cartoon Network, and Play Station, amongst many others.Responsible for media planning, buying, and optimising campaigns across channels such as Display, Native, Rich Media, Video performance, Mobile, Email, social media, and Integrations across CPM, CPC, remarketing, contextual and behavioural targeting. Responsible for business growth and yield increase by generating revenue streams and offering solutions, developing strong business contacts, and growing them proactively. Development and providing strategic solutions for digital campaigns of large multinational companies. Managed Digital marketing campaigns, optimizing ad spend and increasing ROI.

Auckland, New Zealand

Successfully managing a portfolio of Direct/Agency accountsPrimarily involved in digital media planning, buying & optimisation of campaigns across channels such as Display, Native, Rich Media, Video, Performance, Mobile, Email, Social Media and Integration.Sell across CPM, CPC, remarketing, contextual and behavioural targeting.Build strong rapport relationships with clients and publishers Engaging in project management duties to grow revenue. Provide strategic recommendations for digital campaigns for National and International brandsDrive sales and plan strategies to grow revenue for each client by by researching client business and understanding their competitive environmentWork across verticals and industries such as: Banking, Telecommunications, Education, Retail, and Automotive.Provide strategic thought leadership to clients to improve their success with their marketing initiativesDevelop and maintain account plans for each client, proactively identifying for each the solutions and services that complement or upgrade what client has purchased. Document and track the successful completion of the plan.Proficient in use of platforms and tools such as Site Manager, Nielsens NetRaitings, Media Manager and Symphony,

Auckland, New Zealand

Achieved Sales and goals successfully, Within my 2nd week I locked a $70 k campaign of new business revenue. Constantly generated new business for the company Created Profitable multi-platform media solutions and briefs for clients to help them grow their business. (Print, Digital,Radio)Developed partnerships with costumer and lapsed clientsDrive sales and plan strategies to grow revenue.Review Account performances and create successful option to increase salesContributed to the development of a direct customer base.Actively approached many retailers to educate them about the possibilities and benefits of advertising

Auckland, New Zealand

Responsible for Organising Daily activities, reports and analysis for Sales Reps.Worked closely with account mangers to assist in gathering information and putting together proposals and presentations.Succesfully achieved sales via phone and assisted to some client meetings.Successfully handled sales administration.Development and maintenance of effective costumer relations.Developed initiatives to grow market shares.Created profitable market solutions and organized briefs for clients.Coordinated and plan strategies to achieve team sales. Go to person when Sales Rep was busy or away, responsible for looking after the account while rep was away.Trained and help staff on some internal analysis.

Auckland, New Zealand

Project managed the opening of the first shop at Westfield Manukau Mall.Met deadlines and delivered the project on time and under budget.Negotiated leases with Westfield, pricing with sourced suppliers, shop fitters, and contractors, and negotiated $50K discounts.Purchased products and negotiated pricing of services.Opening Launch Plan - Website content, social media, Facebook Ads, Radio, Daily Sites, Marketing CollateralShop Opening: Project Management, HR, Marketing, Operations, Back Office, Procurement.Documentation including H&S, Operations & Training Manuals, Business Processes, Employee Contracts, etc.Operations - Managing the Shop day-to-day, Inventory control, Rosters, Orders etc.She negotiated future international investors for the company.

Italy & Mexico.

Responsible for developing and executing marketing, branding, and advertising campaigns in multiple international markets., I oversaw 5 different Hotels in 5 different countries. Italy, Egypt, the United States, Tanzania, Mexico.Maximised International market share and profits. Developed awareness of market trends and develop products that meet international demands.Established competitive and profitable pricing strategies.Conducted in-depth market research, identifying new markets, and assessing the potential growth in those markets, analysing market trends, consumer behaviour, and competitor activity. Determined the most effective market entry strategies depending on the company's goal and resources.Created comprehensive marketing plans for each target market, considering factors like cultural differences, regulatory requirements, and competitive landscapes. Plan, prepare, and devise work schedules, according to budgets and workloads.Created client relationship development plans and activities.Budget Management for International marketing activities ensuring cost-effective ROIs.Attended International Tourism fairs as an International Representative of the Hotel management group in Italy, Africa, Egypt, the United States & and Mexico.Market Expansion: Identify opportunities for market expansion and growth, including potential mergers and acquisitions or strategic partnerships.

Bachelor Of Architecture (B.Arch.), Architecture

Business Administration , Finance & Computing Skills